Introduction
Ethical Identity
Conceptualizing Drift in the Process of Becoming: The Multivocality of Ethical Identity
Research Context, Method and Design
Research Context
Method
Data Collection
Research participants | ETB | External participants | Total |
---|---|---|---|
Regulator | Local: 6 | ||
International: 3 | |||
Total: 9 | 9 | ||
Manager/Officer | Manager/Officer: 9 | Previous Manager: 1 | |
Managing Director: 1 | |||
Shariah Officer: 1 | Ethical Advisor: 2 | ||
SSC Member: 2 | |||
Total: 13 | Total: 3 | 16 | |
Community | Bankers: 2 | ||
Customer: 2 | |||
Religious Scholar: 1 | |||
Total: 5 | 5 | ||
Total interviewees | 30 |
Level | Type of documents | Documents availability |
---|---|---|
Regulator | Policy Prospectus | 1 |
Discussion Paper | 1 | |
Muslim Council Report | 1 | |
Bank/institution | Article of Association | 4 |
SSC Pronouncements | 3 | |
Procedural Documents | 18 | |
Shariah Review | 8 | |
Shariah Audit Report | 14 | |
SSC Products/Services Certificates/Approvals | 18 | |
External Report | 29 | |
Media Communications | 519 | |
National/international guidance | Guidance from the Muslim Council | 1 |
International Shariah Standard | 1 | |
International Shariah Audit guidelines | 1 |
Data Analysis
Findings: Episodes of Drift and Multivocality Surrounding ETB’s Ethico-faith Identity
Our aim is to provide banking services to the community at large. We aim to adhere strictly to Shariah, as set down in Islamic teaching. All our products and services are Shariah compliant as approved by our Shariah Supervisory Committee. These services are founded on the values established within the Islamic faith….Our values come from the values established within the Islamic faith, and these values we believe to be essential to any well-run, independent bank. (ETB’s Vision and Values - 2004)
It is intended that the business affairs of the Company shall be conducted in accordance with Shariah. Activities of the Company will at all times be supervised by the Shariah Supervisory committee. The Directors of the Company are obliged to ensure that the business of the Company is at all times Shariah compliant. (ETB’s Article of Association - 2004)
The SSC is comprised of experts in the interpretation of Islamic law and its application within modern day Islamic financial institutions. They are world-leading scholars representing a wide spectrum of the Islamic faith. The SSC should ensure that Shariah compliance is at the heart of everything ETB does and every product and service that it offers. (ETB Media reporting)
In compliance with the Terms of Reference of the Committee, having reviewed the Master Murabahah Agreement documentation including all related contracts, literature and all associated processes, and after making all required amendments, we the ‘Shariah Supervisory Committee’ for Trust Ethical Bank confirm that in our opinion the Master Murabahah Agreement is in accordance with the Murabahah principles in Islamic finance and therefore we allow the bank to provide this facility to its customers. (Shariah compliance certificate – Master Murabahah agreement)
First Episode (2004–2006): Modifying ETB’s Ethical Identity to Suit Regulatory Requirements
Islamic finance is a fast-growing force in the world economy, we take an open and principle-based approach to regulation. We offer the right environment for it to flourish in our country. There is huge potential for an expansion of Islamic offerings in the European financial markets, which will in turn boost our country’s position as an international financial centre. (Chairman of the Financial Authority)
The opportunity provided for Islamic finance, was not to affect the nature of regulatory policies imposed on any financial companies operating in the country. Islamic finance would be encouraged by adopting a ‘no obstacles’ approach but the regulatory regime would not be adjusted in any way to reflect Islamic Law requirements in order to maintain the ‘no special favours’ in the financial market:… The Government does not intend to adopt a state-led approach to improving standardisation in Islamic finance. The Government believes that such an approach would not be appropriate … the financial authorities are secular bodies, not religious regulators. (Government Report on Islamic Finance, 2008)
It is essential we seek out new opportunities to diversify our financial services industry, so the industry can continue to prosper and grow. We believe in a 'no obstacles, no special favours’ approach when authorizing Islamic financial institutions and welcome the development of this market as it provides certain consumers with financial products that are in line with their beliefs. Providers of ethical/faith-based finance have the potential to position themselves as a viable alternative to mainstream institutions... (Central Banking Authority)
We had no objection in principle to the idea of Islamic banks … provided Islamic banks met the regulatory requirements. We had a clear economic interest in trying to ensure that the conditions for a flourishing Islamic market are in place in our country. A soundly financed and prudently managed Islamic institution would be good for Muslim consumers, good for innovation and diversity in our markets as an international financial centre. (Financial Authority Officer)
Islamic finance products in this country are not regulated any differently from conventional instruments and existing legislation and regulations apply. Our approach has been to ensure a level playing field for Islamic finance products and conventional instruments, and so we have proactively monitored and responded to any unequal treatment between the two by introducing remedial legislation and regulations. (The Government Islamic Finance Specialist)The financial authority has been, and is, willing to play its part in supporting these developments, within its regulatory powers. Although we cannot promote Islamic finance (or any other particular kind of finance) we can give a clear regulatory framework, which is flexible enough to adapt to changes in the market… (Financial Authority Report, 2007)
It is impossible to apply faith-based ethical principles within the financial services sector without plenty of discussion… it is important to bring together practitioners and stakeholders with a very wide range of perspectives. (The Government Ethical Finance Advisory Member)
We have had some discussion with the financial authority around the liquid asset buffer requirement because there are few Shariah compliant assets that conform to the regulatory requirements for the definition of the liquid asset buffer. There are some that are available, but [they are] not 100% appropriate for us. (Compliance Manager)
What we do not want is a situation where firms undertake arbitrage because one form of regulatory treatment offers favours over another. There is, therefore, a level playing field…it would not be appropriate, nor would it be legally possible, to vary its standards for one particular type of institution… (Financial Authority Officer).
The regulatory approach is to treat IFIs as it would conventional firms, so an IFI would require authorisation to carry on regulated activities and obtain the necessary permissions from the financial authority. IFIs may need to provide additional information in certain circumstances, such as the role, if any, that the IFI’s Shariah board performs in relation to operational and financial matters… (Deputy Minister for the Government Strategic Policies)
Certainly we’ll leave it to the industry to establish policy practice … We’re trying to facilitate as much as possible while still maintaining a level playing field … The government was quick to remedy the adverse tax treatment for Islamic finance products. The double stamp duty land tax charge on shariah-compliant mortgages, for example, were also abolished. But, we also want to ensure that IFI offers the product more widely, which would allow the Islamic bank to “future proof” the facility by ensuring there is adequate demand. (Financial Authority Officer).
Tension in the first episode | Some of documents analysed | Main information discussed |
---|---|---|
Seeking approval for Shariah compliant banking | Policy Prospectus, Article of Association, Media Communications | Shariah principles as a basis for ETB operation |
Discussion Paper | Facility provided for Islamic finance with equal regulatory treatment | |
Muslim Council Report, Guidance from the Muslim Council | The effort in helping the government to understand Islamic finance and how to remove obstacles for ETB operation | |
Challenges due to equal regulatory treatment | SSC Products/Services Certificates/Approvals, SSC Pronouncements | Clashes between regulatory requirements and Shariah principles, which includes guarantee schemes, double taxation, etc |
Discussion Paper, SSC Pronouncements, Procedural Documents | Negotiation with the regulators and decision to modify Shariah principles that contradict the local rules and regulation | |
Muslim Council Report, Guidance from the Muslim Council, External Report, Media Communications | The Muslim Council discussion to provide facilities/supports to achieve resolutions for regulatory obstacles in ETB operation | |
Responses to overcome the regulatory challenges | Article of Association, SSC Pronouncements, Media Communications | Modification of Shariah principles as the basis of ETB operation by acknowledging the need to comply to the local law and rules/regulations |
SSC Products/Services Certificates/Approvals, Procedural Documents | Modification of the original contracts (profit and loss sharing investment schemes) in order to make it more acceptable/to achieve regulatory approval |
Ehm… So we’ve been in fairly very lengthy discussions with them over that aspect of our business. The financial authority certainly understands some other complexities and challenges that Shariah finance presents in operating under this kind of conventional banking regulations. It is an ongoing dialogue… (Compliance Manager).A problem would be if we couldn't solve this issue of the specificity of Islamic financial contracts. This should be developed and used in this [specific] way, so we should get some exemption, as long as the intention is to finance the client. If there is a proof that the intention is different, then let them [regulator officials] implement the acts/regulatory rules. This must be approached in a relaxed manner, so that a conventional bank and we can be treated on an equal footing … As long as this is not really solved, no Islamic bank can work here. (SSC Member).
The basic regulations for all banks also comprise the requirements for Islamic bank….it means they need to meet regulatory feasibilities, all banks have to do this…. (Shariah Compliance Officer).
The company is a Shariah compliant bank, which operates according to the Shariah guidelines. The Shariah will govern these articles as long as they do not conflict with the applicable laws of the land. (Amended Article of Association - 2006).
Second Episode (2006 to the End of 2013): Reverse Engineering of Islamic Financial Products to Meet Market Demands
In the beginning, we weren’t driven by the desire to make a return, and hadn’t got the capital to make an impact, so it was all about passion. I was doing seminars in mosques and for business leaders, then we started building a branch network and I spent two years on the road. (Managing Director)
As an Islamic bank in a Western country, where Muslim are the minority …you have to be able to tap into the wider market…Unfortunately, all the fixed overheads burned our cash. We strengthened the management team, and started pushing deposit accounts, but the fuel was still running out. (Managing Director).
… being Shariah compliant isn't sufficient for customers to buy our products. We also have to be competitive. You know…. Once there were some customers who would come to us as a matter of choice because we were Shariah compliant—it was in line with their faith and ideology. However, not all Muslims will feel that way. They won’t feel compelled to align themselves with a Shariah compliant alternative, if it does not provide them with competitive products… It has to be priced correctly. If it is a lot more expensive, and it doesn't give the return that they expect to have, Shariah compliance may not be enough for Muslims. (Senior Marketing Officer).
The complex market challenges hurt the financial performance of ETB. During the period 2008–2010, for example, ETB suffered an average yearly loss of almost £4 million. The declining financial performance required ETB to revisit its product range. In the third quarter of 2009, ETB started to engage in the reverse engineering of its faith-based ethical/Islamic financial products, through which it sought to replicate the effect of conventional banking products, while trying to keep contractual frameworks in compliance with Shariah requirements, as seen in both internal and external documents that we analyse in Table 4.The balance sheet isn’t looking good. We don’t have enough assets, simple as that. Hmm… we have not got critical mass in terms of retail assets. There are factors that kind of align to that. Hmm…. such as] the significant drop in base rates. You know the last two years now, hmm…. the earnings on treasury assets have been substantially reduced. Hmm…. which is impacted the ability to achieve profitability. …. Particularly where we were sitting on large amounts of essentially cash, short-term funds, short-term customers’ funds that we couldn’t then use to finance longer-term retail assets. The return on liquid assets was substantially reduced. (Manager of Finance).
Tension in the second episode | Some of documents analysed | Main information discussed |
---|---|---|
Financial challenges and difficulties in implementing the Shariah contracts | External Report, Media Communications | Financial issues, which includes high level of costs and losses ETB face |
External Report, Media Communications | The need to be more competitive in the market to sustain the business within the high competition in the market | |
Discussion Paper, SSC Pronouncements, Procedural Documents, SSC Products/Services Certificates/Approvals | Decision to focus on maintaining the business by focusing on more attractive contracts for both Muslim and Non-Muslim customers | |
Reverse engineering of Islamic financial products | SSC Pronouncements, Media Communications, SSC Products/Services Certificates/Approvals, Procedural Documents | Development of hybrid products or combinations of several Islamic contracts that produce similar schemes/products to that of the conventional competitor |
External Report, Media Communications, SSC Pronouncements | Justification of using conventional banking product reference, or basis for target return, or products charges, such as effective yield or the market interest rate, etc |
In Islamic finance there are impediments to achieve an ideal state. A number of aspects which makes it very difficult to say that the standard that we issued must be adopted or must be enforced. The difficulties are in relation to the capacity at the institutional level [IFI level] to adopt and enforce the Shariah standard. There are diversity of market and institutional developments, and many of them are not in the position to adopt the standard as effectively as we wish. (International Regulator for Prudential Practices of Islamic Finance Industry—Chairman).
We have to recognize that the Islamic finance business is relatively small… All your business models must be built up around the resource constraints that you have but still deliver the high expectations of the market we serve… ETB, in the mid of the 2000s, was in a kind of struggle with the £20 million of capital [from the new shareholder as a result of the first corporate takeover]. It means you have to be very careful of what you deliver. You have to allocate the capital carefully, in terms of the products that you deploy… You always need to be able to do more with less continuously… (ETB’s new CEO).
We need sequencing. We cannot do everything. We have to do everything, but we could ask what we need to do first? The regulators think the first thing is to issue the licence, but they have forgotten a couple of things. They forget that the bank needs liquidity management instruments. The regulator also needs to know what the Islamic bank is facing. So, I think sequencing is a very critical issue. (International Regulator for Prudential Practices of Islamic Finance Industry – Chairman).
Islamic consumer financing transactions represent an agreement whereby the company buys a commodity or goods and then sells it/them to the customer with an agreed profit mark-up with settlement of the sale price being deferred for an agreed period. The customer may subsequently sell the commodity purchased to generate cash. (ETB annual report - 2011)
ETB offers an Islamic banking solution that has to be competitive and at the same time be able to offer solutions for Muslims in the West. (Senior Treasury Manager)
.… the consumer protection act and the sales protection act will be implemented if we do ordinary murabahah [sales-based transactions]. If we buy a car and sell it, if an accident happened and there’s a fault in the car, the bank is responsible first, it is liable. Nobody wants to take such liability, it can be very dangerous financially. So for this reason, the bank only does tawarruq and commodity murabahah.... (Shariah Supervisory Committee Member 2)
Income, on both Commodity Murabahah and Wakalah receivables, is recognized on an effective yield basis. The effective yield rate is the rate that exactly discounts the estimated future cash payments and receipts through the agreed payment term of the contract to the carrying amount of the receivable. The effective yield is established on initial recognition of the asset and is not revised subsequently. (Described in ETB annual reports from 2009 to 2013)ETB uses BBR or LIBOR to price its products, as these are the most accurate, widely accepted and consistent benchmarks for financing. This allows ETB to meet the important Shariah criteria of avoiding uncertainty. If rental rates were to be used as a benchmark instead, there would be too much variation… which would not be practical. (SSC Member - minutes of a Q&A session in Shariah Scholar Public Forum in 2010)
Third Episode (2014–2018): Corporate Investment Banking Meets Shareholder Demands
Tension in the second episode | Some of documents analysed | Main information discussed |
---|---|---|
Company takeover, the shareholder ambition, and financialization agenda | Article of Association, External Report, Media Communications Discussion Paper | ETB takeover and the new shareholder ambition to expand the business in the European market and the direction of ETB business orientation |
Discussion Paper, SSC Pronouncements, Procedural Documents, SSC Products/Services Certificates/Approvals | Changes in business strategy and orientation from the focus on retail banking into investment/premier banking for high level investors | |
External Report, Media Communications, SSC Pronouncements, Procedural Documents, SSC Products/Services Certificates/Approvals | Financialization agenda by engaging in highly leveraged financing and syndication deals to fund large-scale commercial projects |
The acquisition of the former ETB is the gateway in expanding our existing business into the growing European market. We intend to build upon these excellent foundations, not only through the continued growth of Shariah compliant savings and home finance products to European retail customers, but also by significantly developing the Bank’s commercial business activities…We look forward to supporting NewETB in its growth plans by strengthening its balance sheet and position in the market. (New major shareholder).
… The owners want to make their bank into a global brand, and we will be the European footprints of that ambition. Our name will change at the end of 2014 from ETB to NewETB. We will always be an IFI for retail customers. However, we will become more of a commercial bank, so there will be a greater focus on corporate and real estate finance. (Managing Director)
International investors are now seeing less glamorous but equally sound shariah-compliant infrastructure investments in this hub of European market. Not only in the retail sector but also new innovative products and services. With the increase of the middle-class Muslim population, there’s also an increase in demand for sophisticated financial products. IFI try to meet some of this demand by developing new products and standard contracts for Islamic transactions. This will drive down costs … IFI should find solutions compatible with the new Muslim values that are also compatible with global trends. (Government International Strategy Advisor)
NewETB debuts in the Shariah compliant residential mortgage-backed market and becomes the first IFI to issue sukuk outside an Islamic country. The Association for Financial Markets in Europe reports some €73.1bn of securitised product was issued in Europe in the fourth quarter (Q4) of 2017…. Is the securitisation segment set for an upswing? (ETB’s Media Report on mortgage-backed sukuk issuance - Fourth Quarter of 2017)
We issued the first Shariah-compliant bond based public home finance-backed securitisation…The intention of the originator and lead manager was to structure a transaction that, while Shariah-compliant, also replicated as far as possible a conventional residential mortgage backed securitisation….It has been designed to ensure that it is recognisable as high quality liquid assets…. this has resulted in high levels of demand from conventional institutions as well as from Islamic investors… (NewETB media communication 2017)
There were times when the challenges were immense, ETB lost money for nine successive years ... Now though, our balance sheet is over £600m, our books have doubled for each of the last three years, and we are recording a profit month-by-month. NewETB is growing at a rapid, but manageable and well-controlled pace…It is now our commercial approach to help structure transactions to suit clients’ requirements. (ETB Senior Executive)
If NewETB developed a product that is fully structured according to Shariah requirements is not in line with the market appetite, then the product will not sell... The market wants a product that guarantees the principal amount and gives a competitive return regardless of the structure. Therefore, they will have to make concessions and lower its standards to meet market demands and possibly mimic conventional products… (Independent Islamic Finance Adviser)
Critics would say it’s a question of semantics in terms of the difference between the expected profit and fixed interest. For consumers, the fact that it’s classified as expected profit rather than guaranteed, naturally makes them cynical and occasionally creates fear when the rate won’t be met. I think the lack of guarantee is a reason why they’re not more popular … consumers are sceptical but this is slowly changing. They (NewETB] are starting to move more into the mainstream…. (Independent Financial Products Analyst)