Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 2/2006

01-03-2006

Identity, identification, and relationship through social alliances

Authors: Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright

Published in: Journal of the Academy of Marketing Science | Issue 2/2006

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …
previous article The penguin’s window: Corporate brands from an open-source perspective
next article The influence of corporate character on customers and employees: Exploring similarities and differences

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
Metadata
Title
Identity, identification, and relationship through social alliances
Authors
Ida E. Berger
Peggy H. Cunningham
Minette E. Drumwright
Publication date
01-03-2006
Publisher
Springer-Verlag
Published in
Journal of the Academy of Marketing Science / Issue 2/2006
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1177/0092070305284973

Other articles of this Issue 2/2006

Journal of the Academy of Marketing Science 2/2006 Go to the issue

OriginalPaper

Brand portfolio, corporate image, and reputation: Managing brand deletions

Call for Papers

Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue”

OriginalPaper

What doesbrand mean? historical-analysis method and construct definition

BookReview

Reviews of Books

OriginalPaper

Building corporate associations: Consumer attributions for corporate socially responsible programs

OriginalPaper

The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment