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Published in:
2019 | OriginalPaper | Chapter
Image and Public Relations Practice
Author : Horst Avenarius
Published in: Nachdenken über Public Relations
Publisher: Springer Fachmedien Wiesbaden
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Image as a topic for scientific discussion is most welcome to public relations practioners. Whenever we considered the concept of image, however, the fact that we seldom got any resonance from communications science has always amazed us.