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5. Immer der Reihe nach

Serieller Positionseffekt, Primacy Effect, Recency Effect

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Manuel Stegemann
Published in
Konsumverhalten verstehen, beeinflussen und messen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Wir beschäftigen uns in diesem Kapitel mit der Reihenfolge von Informationen und deren Wirkung auf Erinnerung, Einstellung und Verhalten. Dies wird als serieller Positionseffekt bezeichnet. In diesem Kapitel werden wir uns mit den Mechanismen hinter dem seriellen Positionseffekt beschäftigen. Zudem betrachten wir, wie man dieses Wissen in der Marketingpraxis nutzen kann, um effektiver zu kommunizieren und Erinnerungs- sowie Entscheidungsprozesse zu beeinflussen.

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previous chapter Ein Bild sagt mehr als 1000 Worte: Visuelle Dominanz
next chapter Unter dem Radar: Die subtile Kraft der Vorprägung
Title
Immer der Reihe nach
Author
Manuel Stegemann
Copyright Year
2024
Book
Konsumverhalten verstehen, beeinflussen und messen

Print ISBN: 978-3-658-43599-8

Electronic ISBN: 978-3-658-43600-1

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-43600-1_5
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