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4. Immersive Tourism Experience in the Metaverse: Collaborative Innovation of Virtual Reality and Augmented Reality

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Chen Weimei
Rupam Konar
Jingxi Liu
Published in
Tourism Entrepreneurship and the Metaverse
Publisher
Springer Nature Switzerland

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Abstract

The chapter delves into the transformative potential of the Metaverse in the tourism industry, focusing on the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies. It highlights how VR enables tourists to explore global attractions virtually, breaking through physical limitations, while AR enhances real-world experiences with digital overlays. The text also discusses the environmental benefits of virtual tourism, such as reducing the impact on fragile ecosystems and cultural heritage sites. Additionally, it explores the challenges faced by the Metaverse, including technical bottlenecks, content creation complexities, and user experience optimization. The chapter presents case studies, such as the World Internet Science and Technology Museum in Wuzhen and the Fuchun Mountain Dwelling Digital Poetry Road Cultural Experience Center, to illustrate successful applications of VR and AR in tourism. It concludes by outlining future research directions, emphasizing the need for interdisciplinary cooperation and sustainable tourism practices. The chapter provides a detailed overview of how the Metaverse can revolutionize tourism, making it an essential read for professionals seeking to understand and leverage these emerging technologies.
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previous chapter Diversity and Inclusion: Emerging Metaverse to Promote Accessible Tourism
next chapter Evaluating the Integration of Technology in Responsible Tourism: A Comprehensive Analysis of Impact, Relationships, and Patterns
Title
Immersive Tourism Experience in the Metaverse: Collaborative Innovation of Virtual Reality and Augmented Reality
Authors
Chen Weimei
Rupam Konar
Jingxi Liu
Copyright Year
2025
Book
Tourism Entrepreneurship and the Metaverse

Print ISBN: 978-3-031-96298-1

Electronic ISBN: 978-3-031-96299-8

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-96299-8_4
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