Immersive Wine Pedagogy in the Metaverse: NFTs as Potential Rewards for Graduation

This chapter examines the transformative potential of integrating NFTs, metaverse technologies, and innovative pedagogical strategies in wine education. By linking NFTs to physical wine bottles, learners embark on an immersive journey within the “oenophilic metaverse,” where achievements are recognized through NFT rewards that serve as both credentials and incentives. These tokens symbolize expertise in areas such as œnotourism, viticulture, and hospitality, bridging virtual and tangible learning experiences. The chapter details the development of a Learning Management System (LMS) within the metaverse, enabling students to create virtual scenes, ranging from vineyards to wine labs, using tools like Unity and Sketchfab. A TikTok campaign complements this initiative, fostering engagement and showcasing the integration of social media and digital storytelling in education. Evaluation criteria for these projects emphasize creativity, technical proficiency, and real-world applicability. Ultimately, this chapter highlights how the fusion of NFTs, ECTS credits, and metaverse immersion redefines learning, assessment, and credentialing in the evolving landscape of wine education.