Impact of the Digital Transformation on the Transformation of the Workforce

The chapter delves into the significant impact of digital transformation on the workforce of a German automotive manufacturer. It grounds in the industry's importance and the need for companies to adapt to digitalization and automation. The case study focuses on the technical development division, where digitization and IT-specific changes pose substantial challenges. The author presents a methodical approach based on Design Thinking and the concept of New Work, emphasizing the importance of employee experience, empathy, and self-regulated development. The approach involves a series of workshops and integrative activities, leading to a holistic transformation blueprint. The chapter highlights the necessity of involving employees and stakeholders at all levels, creating a positive connotation of transformation, and ensuring sustainable change. The results achieved include a substantiated as-is analysis, the establishment of empathy as a core value, and a concrete target picture for the transformation. The chapter concludes with key results and lessons learned, emphasizing the importance of an employee-centric approach to successful workforce transformation.