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2016 | OriginalPaper | Chapter

Impact of Time Orientation on Consumer Innovativeness: A Study in India and the United States.

Authors : Altaf Merchant, Gregory Rose

Published in: Thriving in a New World Economy

Publisher: Springer International Publishing

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Past research has shown that consumer innovativeness is influenced by demographics and consumer personality attributes, like need for stimulation, desire for novelty, and need for uniqueness. We extend previous work in this area by empirically testing the effect of three time orientations (past, present and future) on consumer innovativeness; using data collected from two countries: India and the USA.

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Metadata
Title
Impact of Time Orientation on Consumer Innovativeness: A Study in India and the United States.
Authors
Altaf Merchant
Gregory Rose
Copyright Year
2016
Book
Thriving in a New World Economy

Print ISBN: 978-3-319-24146-3

Electronic ISBN: 978-3-319-24148-7

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-24148-7_102