Implementing Digital Transformation in Service Industry Areas: Technological Problems and Solutions

When implementing advanced technologies, companies face many challenges that can be overcome with the right approaches and solutions. This study investigates common implementation problems and possible solutions in digital transformation project performance in service industries. The paper presents the results of the first stage of the study, which aims to clarify its theoretical and practical foundations, as well as to focus on the research topic and to define the problem statement that should be resolved further. Based on the analysis of the factors requiring the use of cloud solutions, known approaches and technological solutions for digital transformation, the scope of the research is refined by identifying the target parameters by three main components (researched areas of the service industry, types of technological solutions for digitalization, and the corresponding stages of their implementation) on which the study will focus. The problem statement is defined according to those parameters—for the target stages in implementing the selected technological solutions for digital transformation in the identified service industry areas. The achievements of this first stage will allow solutions to be proposed and tested to overcome technological problems which companies and institutions during introducing contemporary digital technologies and cloud services in their operational and business activities.