Improving Agricultural Information and Knowledge Transfer in Cambodia - Adopting Chinese Experience in Using Mobile Internet Technologies

Agriculture is a knowledge intensive sector. Information and knowledge plays an essential role in helping farmers to improve productivity and sustainability through promoting and adopting the most effective and relevant innovations and technologies. With rapid development and advances in agricultural science and technology, traditional agriculture practices have been transformed to knowledge based and digital agriculture production. This paper reports a project that aims to improve the agricultural information and knowledge flow in Cambodia by adopting China’s success in using Mobile Internet Technologies. The paper provides a brief review of China’s current achievements in using ICTs to accelerate information and knowledge flow in Agriculture and Cambodia’s current status in using ICT for agriculture information disseminations. An empirical investigation was carried out in Cambodia to gain more insights into the farmers information needs and their intention to adopt Mobile Internet based information dissemination services. Based on the empirical study, Chinese experience in using Mobile App was introduced and a mobile App called AgriApp was designed and tailored to meet the Cambodia’s needs and conditions. This AgriApp was initially tested and valuable feedback was collected for improvement and better deployment in Cambodia.