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2023 | OriginalPaper | Chapter

6. In Search for the Holy Grail in Management Research: A Review of the Benefits of Business Model Innovation

Author : Thomas Clauss

Published in: Debating Innovation

Publisher: Springer International Publishing

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Abstract

During the last 20 years, business model innovation (BMI) has become a fundamental concept in strategic management and entrepreneurship research and practice. Tools such as the business model canvas or the business model navigator were used in business workshops around the world and have created numerous ideas on how business models can be innovated. Despite this hype for BMI, the question arises, if this effort really pays off? The simple yet biased answer is yes, it does. This chapter argues for BMI. I highlight three reasons why BMI may keep its promises to academics and practitioners: First, BMI stimulates the performance and creates competitive advantages for start-ups and incumbent firms alike. Second, firms utilize BMI for strategic shifts, such as digital or sustainability transformation or to react to crises. Third, tools for the management of BMI facilitate holistic thinking and help firms to develop new solutions to customer problems.

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Title: In Search for the Holy Grail in Management Research: A Review of the Benefits of Business Model Innovation
Author: Thomas Clauss
Publisher: Springer International Publishing
Book: Debating Innovation
Print ISBN: 978-3-031-16665-5

Electronic ISBN: 978-3-031-16666-2

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-031-16666-2_6