A Corporation does not survive in isolation. It has its existence in time and space. And, it is this time and space, when managed responsibly, can take it towards sustainability. Sustainability, in its part, comprises of undertaking three broad panacea, namely, social, environmental and economic responsibility, also known as the three pillars (people, planet and profit) of sustainability. More often than not, academicians and specialists are concerned with the study and practice of these panacea with respect to the Corporation (or the focal company) alone. But, this may not be enough. The risks are deeper. The Corporation is just the facade. If the foundation is not strong, the structure has a potential to collapse.
This study, thus aims to delve deeper than only-the Corporation, to point out the dynamics of sustainability in its upward integration, i.e., the supply chain—indicate its relevance, and ways and means of management; with references and examples drawn from the Indian context.
