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2025 | OriginalPaper | Chapter

3. Incumbents’ Responses to the Challenges of Producing Connected, Autonomous, Shared and Electric Vehicles

Author : John Humphrey

Published in: Global Shifts in the Automotive Sector

Publisher: Springer Nature Switzerland

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Abstract

The automotive industry is undergoing a seismic shift with the advent of connected, autonomous, shared, and electric vehicles (CASE). This chapter delves into the strategic responses of incumbent car manufacturers to these disruptive changes, highlighting their efforts to secure new capabilities and maintain their system integrator roles. The transition to electric vehicles (EVs) is reshaping the industry, with battery electric vehicle (BEV) sales accelerating rapidly, driven by stringent emission targets and the entry of new competitors. Incumbent firms are facing intense pressure to innovate while managing costs and supply chain disruptions. The chapter examines how these companies are adapting their business models, forming strategic alliances, and investing in new technologies to stay competitive. It explores the challenges and opportunities in battery-powered drivetrains, connected and autonomous vehicles, and shared mobility services. The analysis reveals the complex interplay between technological advancements, regulatory environments, and market dynamics, offering a comprehensive view of the evolving automotive landscape. Readers will gain insights into the strategies that are shaping the future of the industry and the unforeseen challenges that incumbents must overcome to thrive in the era of CASE.

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Footnotes
1
This and subsequent material from the Sunnyvale conference is taken from a video of the event released by Mercedes-Benz. While open access to this video no longer appears to be available, a copy can be found on YouTube (https://​www.​youtube.​com/​watch?​v=​IcNy2_​8JWec).
 
Literature
go back to reference Antonialli, F., Mira-Bonnardel, S., & Bareille, O. (2024, June). Towards sustainable urban mobility: Integrating the CASE paradigms into public transport 32nd international colloquium of Gerpisa, Bordeaux. Antonialli, F., Mira-Bonnardel, S., & Bareille, O. (2024, June). Towards sustainable urban mobility: Integrating the CASE paradigms into public transport 32nd international colloquium of Gerpisa, Bordeaux.
go back to reference Caldwell, S., & Hendrickson, C. (2020). Are we there yet, and where is it we want to go? Myths and realities of connected and autonomous vehicles. In M. A. Pagano (Ed.), Are we there yet? The myths and realities of autonomous vehicles (pp. 47–66). University of Illinois Press. https://doi.org/10.5406/j.ctv1ctgr55.5 Caldwell, S., & Hendrickson, C. (2020). Are we there yet, and where is it we want to go? Myths and realities of connected and autonomous vehicles. In M. A. Pagano (Ed.), Are we there yet? The myths and realities of autonomous vehicles (pp. 47–66). University of Illinois Press. https://​doi.​org/​10.​5406/​j.​ctv1ctgr55.​5
go back to reference Fournier, G., Boos, A., Wörner, R., Jaroudi, I., Morozova, I., & Nemoto, E. H. (2020). Substituting individual mobility by mobility on demand using autonomous vehicles – a sustainable assessment simulation of Berlin and Stuttgart. International Journal of Automative Technology and Management, 20(4), 369–407. Fournier, G., Boos, A., Wörner, R., Jaroudi, I., Morozova, I., & Nemoto, E. H. (2020). Substituting individual mobility by mobility on demand using autonomous vehicles – a sustainable assessment simulation of Berlin and Stuttgart. International Journal of Automative Technology and Management, 20(4), 369–407.
go back to reference MacDuffie, J. P., & Fujimoto, T. (2010). Why dinosaurs will keep ruling the auto industry. Harvard Busines Review, 23(6), 23–25. MacDuffie, J. P., & Fujimoto, T. (2010). Why dinosaurs will keep ruling the auto industry. Harvard Busines Review, 23(6), 23–25.
Metadata
Title
Incumbents’ Responses to the Challenges of Producing Connected, Autonomous, Shared and Electric Vehicles
Author
John Humphrey
Copyright Year
2025
DOI
https://doi.org/10.1007/978-3-031-80641-4_3