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2011 | OriginalPaper | Chapter

Industry Analysis (II): Micro

Author : Xavier Gimbert

Published in: Think Strategically

Publisher: Palgrave Macmillan UK

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As we have already mentioned, Guinness has been able to remain in its industry for more than 250 years. We cannot account for this with a macro industry analysis as presented in the previous chapter. To gain an insight into the competitive situation of Guinness (or any other company) we need a finer, more specific industry analysis.

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Metadata
Title
Industry Analysis (II): Micro
Author
Xavier Gimbert
Copyright Year
2011
Publisher
Palgrave Macmillan UK
Book
Think Strategically

Print ISBN: 978-1-349-33003-4

Electronic ISBN: 978-0-230-30756-8

Copyright Year: 2011

DOI
https://doi.org/10.1057/9780230307568_7