2020 | OriginalPaper | Chapter
Influence of Artificial Intelligence on Commercial Interactions in the Consumer Market
Authors : Dominik Schneider, Frank Wisselink, Nikolai Nölle, Christian Czarnecki
Published in: Automatisierung und Personalisierung von Dienstleistungen
Publisher: Springer Fachmedien Wiesbaden
Recently, novel AI-based services have emerged in the consumer market. AI-based services can affect the way consumers take commercial decisions. Research on the influence of AI on commercial interactions is in its infancy. In this chapter, a framework creating a first overview of the influence of AI on commercial interactions is introduced. This framework summarizes the findings of comparing numerous customer journeys of novel AI-based services with corresponding non-AI equivalents.