Influence of Mobile Internet Based on Big Data Analysis on Integrated Marketing Communication Mode

The development of the mobile Internet is an important trend today, and the development of all areas of life is based on the mobile Internet. Integrated marketing is the integration of certain different resources into a powerful, competitive product package, which can produce synergy and aim to maximize the value of trade. Integrated marketing is a company that integrates independent marketing into a whole according to its own development needs, business goals, and its ability to achieve synergy and maximize the company’s profits. The company’s integrated marketing communication means that the company integrates all communication activities related to marketing. This article takes mobile internet as the theoretical basis of the research, and analyzes and studies the influence of its important content on the integrated marketing model. This article takes the classic mobile Internet as the research object and separately optimizes and improves the integrated marketing model. The technology in the mobile Internet can be used to construct a variety of integrated MLM models. The experimental results show that this research is very useful for the use of mobile Internet to influence the integrated marketing communication model, and it has better results in the study of the influence of integrated marketing communication methods observed from the mobile Internet.