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Informatics and Management Science IV

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About this book

The International Conference on Informatics and Management Science (IMS) 2012 will be held on November 16-19, 2012, in Chongqing, China, which is organized by Chongqing Normal University, Chongqing University, Shanghai Jiao Tong University, Nanyang Technological University, University of Michigan, Chongqing University of Arts and Sciences, and sponsored by National Natural Science Foundation of China (NSFC). The objective of IMS 2012 is to facilitate an exchange of information on best practices for the latest research advances in a range of areas. Informatics and Management Science contains over 600 contributions to suggest and inspire solutions and methods drawing from multiple disciplines including:

Computer Science

Communications and Electrical Engineering

Management Science

Service Science

Business Intelligence

Table of Contents

Frontmatter

Communication Technology and Applications

Frontmatter
Chapter 1. Research of Botnet Intrusion Detection Technology Based on the Flow

In view of the current Botnet attack turning frequently, this paper analysis the double-stage propagation model of intelligent botnet, and puts forward a botnet detection method. This method adopts the concept of flow; for the first stage of the propagation, the paper puts forward the small flow filtering method, and reduces the number of flows needed to detect deeply effectively; for the second stage of the propagation, the paper adopts the thought of flow call-back, and detect each suspicious IP on the terminal router when botnet attacks cause network congestion, and then ensure the detection of botnet in real time.

Ling Jia
Chapter 2. Research of Optical Fiber Communication in Relay Protection

With the development of large grid, distributed, heterogeneous complex power network, the power grid management is more and more complex and its safety operation is more important. In order to effective control of power systems in normal operating conditions within the shortest possible time, the relay signal must be accurately passed to the communication terminal by the transmission channel. At present, optical fiber protection channel is widely used in many parts in China. It also has some problems, such as leakage of immature technology, lack of synchronous optical transmission signal protection performance indicators. In this paper, the basic content of relay protection is described, the application of optical fiber communication technology, as well as the problems exposed in the practical application in the signal transmission channel is introduced, the development prospect of new technologies and materials for optical fiber communication technology is analyzed.

Zhan Guo, Zu-ming Xiao
Chapter 3. Research of Single Photon Detectors Applied in Quantum Communication

Single photon detector (SPD) is one of the key components in quantum communication (QC). To compare the capabilities of SPDs, this paper discussed the current technology of different SPDs and took some experiments. The results show avalanche photodiode (APD) can’t satisfy the development of QC. The count rate of Superconducting nanowire single photon detector (SNSPD) is much higher than APD and the other SPDs, which proves that SNSPD is feasible for high speed QC. And the lower dark count rate of SNSPD makes the lower error rate and the safer communication. Though there are some technical challenges in applications, SNSPD will have broad prospects in QC.

Shiji Yang, Lixing You, Ming Zhang, Jianyu Wang
Chapter 4. Simulation of Space Quantum Communication Tracking System with Matlab/Simulink

This paper proposed a model of the tracking system for space quantum communication. The entire model includes a coarse tracking system and a fine tracking system. In matlab/simulink environment, simulation is done with this model in different working conditions. The result of simulation is compared with the experiment result of the actual developed quantum communication tracking system, it confirm the validity of the proposed model. According to the simulation, the performance of the space quantum communication tracking system can be evaluated.

Hao Jiang, Liang Zhang, Jianjun Jia, Jianyu Wang
Chapter 5. Electronic Chart Based Dynamic Vessel Information Display System

With the development of global economy and the rapid increase in maritime activities, China has established vessel traffic services (VTS), automatic identification system (AIS), and many other information systems applied to the maritime administration. However, these systems are independent of each other so that their data is scattered, and printed charts in paper version cannot provide comprehensive, rapid and uniform maritime information. To resolve the problem, this paper designs an electronic chart based dynamic vessel information display system. The system integrates existing information resources such as the information of VTS and AIS, visualizes the dynamic vessel information by electronic chart display platform, and queries the emergency information in real-timely. System test results show that it is not only conducive to the vessel management and safety navigation, but also improves the efficiency of emergency command and rescue.

Juanfei Shi, Yongjian Chen, Xiaofeng Ma, Hui Zeng, Huaiyu Zheng, Kai Liu
Chapter 6. Integrated Communication Systems for Maritime Distress and Safety

In order to improve the dispatch, command and response ability of Chinese maritime emergency search and rescue, by using modern communication, computer and computer telecommunications integration (CTI) technologies, this paper design and implement an integrated communication system. In the system, the switching and radio adapting scheme is adopted to achieve the seamless connection among all wired and wireless communication systems, integrate all various satellite terminals, voice telephony, video systems, etc. of maritime search and rescue into one operating seat, provide professional and convenient communication methods for searching and rescuing staff, and improve the accuracy and efficiency of command and decision-making.

Liyang He, Yongjian Chen, Xiaofeng Ma, Hui Zeng, Wei Li, Kai Liu
Chapter 7. Simulation Training Method of URAV Based on Google Earth

In order to solve the difficulties of traditional simulation training method on unmanned reconnaissance aerial vehicle (URAV), such as the low environment fidelity, difficulty of modeling and long cycle of development, a simulation training method based on google earth (GE) is put forward. The six degree of freedom (DOF) motion system of URAV is established through Matlab/Simulink and the real-time delivery of the flight conditions data through the serial interface is realized. Meanwhile, it also provides a solution to the problem of focal change in analog camera. Experiments show that the method has satisfactory effects and its functions also can be strengthened, therefore it has good value of application and it provides reference to related researchers.

Zengyan Li, Xiaomin Li, Zonggui Zheng
Chapter 8. Research on Simplified Algorithms for LDPC Decoding in High Order Modulation

Traditional LDPC decoding algorithm such as bit-LLR algorithm has the disadvantage of computational complexity, so the paper studied two simplified algorithms, which were constellation soft decision algorithm based on symbol phases and constellation soft decision algorithm based on symbol distance. These two algorithms calculated each bit soft message by using the phase information and distances of the received symbols. The performance simulation revealed that these algorithms bring a little loss in BER performance, but have a lower computational complexity and can be realized easily.

Li Xu, Daoxing Guo, Chunqiang Shi
Chapter 9. Study on Smart Home System Based on Internet of Things Technology

In this paper, by analyzing the shortcomings of existing technologies, we introduced a convenient and flexible smart home system based on Internet of Things. We have developed a demo version of this system and used a cell phone to query and control it locally and remotely. The experimental results show that this system can provide a real-time and reliable management for the smart home. It is believed that with the development of Internet of Things, smart home system will become more intelligent and multiplicity.

Yehui Liu
Chapter 10. Brain Signal Processing Based on Wavelet Transform

The paper introduces a new method to dispose brain signal with wavelet transform. The wavelet transform theory is widely used to deal with signals in time-frequency fields, especially to non-stationary signals which are hardly to be done by FFT. The brain signals mostly are non-stationary signals. The paper analyzes the brain signal trying to get when does the eyes’ movement happens through signal processing. The paper uses wavelet transform theories combing with soft threshold method to remove the wavelet coefficient that have nothing to do with eyes’ movement, then reconstruct the left coefficient. It will get exactly time when does the movements happen.

Shao-hong Xu, Peng Yao
Chapter 11. Study on GNSS Inter-System Interference

Nowadays, primarily been driven, among other motivations, by the desire to ameliorate the compatibility performance of GNSS, speculation has continued on the possibility of further optimization. Of special interests is the inter-system interference that one satellite navigation system will suffer due to another navigation system. To analyze inter-system interference, the method recommended by International Telecommunication Union (ITU) is provided in this paper. Traditional methods for code division performance analyzing are generally based on the correlation characteristics of PRN. However, actual inter-signal interference rests also with the correlation characteristics of signal waveforms, with contributions such as data bit reversal, code phase error, Doppler frequency shift and code waveform, etc. closely associated. As a result, coefficient accounting signal-to-noise ratio reduce at correlator output, due to inter-system interference, is proposed in detail in this paper. Then, calculation results of coefficients between several kinds of GNSS signals, and inter-system interference between GPS L5 and Compass B2a, are presented. In the end, conclusions are drawn as to which two signals have greater interference on each other, and how to design navigation signals to improve compatibility performance of GNSS. Based on the researches in this paper, it can be verified that, Compass B2a and GPS L5 can perfectly achieve compatibility.

Chengyan He, Weidong He, Xiaochun Lu, Yongnan Rao
Chapter 12. Efficient Routing Algorithm of Zigbee Network

ZigBee technology is a wireless sensor network technology in the Internet of things; it has the characteristic of low-cost, low data rate and low power consumption. Routing protocol is the core technology of the ZigBee network. In view of the routing algorithm can’t obtain the optimal path on the path selection, this paper focuses on the research into such an issue and analyses the tree and AODVjr routing algorithm. Based on the above analysis, an improve tree-based routing algorithm (ImcTR) is proposed which was used to optimize the path selection, reduces the network average hop count and energy consumption, shortening the average network transmission delay.

Changqing Wang, Xinwei Yue
Chapter 13. A Novel Modulation Recognition Algorithms for Wireless Analog Signal

In this paper, a novel modulation recognition algorithm for wireless analog signal is proposed. Firstly, Hilbert transform is applied to construct the analytic signal and time–frequency analysis, and then the modulation recognition method based decision theory is introduced and whose drawbacks are indicated, finally, we propose the description of modulation recognition algorithm based on wavelet transform and BP neural network. Simulation results show that the proposed method can automatically recognize the wireless analog signal. Furthermore, the recognition rate of wireless analog signal can reach to 85 % when the Signal–Noise ratio (SNR) reduce to 0 dB.

GuoHua Wang, Yu Shen
Chapter 14. Partner Selection and Optimization Based on Manufacturing Resource Sharing Platform for Virtual Enterprise

In the environment of economic globalization, this paper proposed partner selection and optimization based on manufacturing resource sharing platform for virtual enterprise. Firstly, a comprehensive evaluation system for virtual enterprise partner selection was established. Secondly, the weight of evaluation was defined based on the market conditions and nature of the project by analytic hierarchy process (AHP). Thirdly, a multi-objective optimization model for virtual enterprise partner selection was established. Fourthly, an optimal combination scheme was solved by self-adaptive genetic algorithm. Finally, effectiveness of partner selection and optimization for virtual enterprise was proved by an example.

Feng Qi, Zuobing Chen
Chapter 15. Wireless Speech Assistant System for the Elderly People in the Indoor Environment

The elderly people cause a lot of inconvenient in the daily life because of memory impairments and chronic diseases. The elderly people movement track can be built by examining with the direction of the electronic compass and the human’s positioning system carried out by the technique of ZigBee wireless sensor network. In this paper, a wireless speech assistant system for elderly people in the indoor environment can be used to help for providing the elderly people the information of the whole environments. It makes elderly people a convenience of the life to inform the elderly drugs location and the medication time, the location of the physical instruments and the measurement time, the location of fitness equipments and fitness time and sends out the warning as the danger is taken place. This system is tested in the indoor environment to act the normal. The elderly people tries out, and modify at any time the speech sentence makes it be able to let elderly people all can understand.

Chih-Feng Huang, Chien-Yuan Liu
Chapter 16. Formal Model of Time for Analyzing Denial-of-Service Attacks

A denial-of-service attack (DoS attack) is an attempt to make a system resource unavailable to its intended users. Several types of DoS attacks are known. A SYN flood attack is a typical DoS attack, exploiting the vulnerability of TCP’s three-way handshake with respect to imbalances between the computational costs of clients and server. In addition to cost imbalance, the amount of cost over a given short term is also an indispensable factor in DoS attacks, including SYN flood attacks. In this paper, we propose a process calculus for formalizing computational costs and cost amounts over the short term. This procedure is called the “timed spice-calculus”, and was developed by improving the prototypic theory of preliminary studies, known as the spice-calculus. Time is modeled as a hierarchical ordered structure with respect to types of processing.

Shin-ya Nishizaki, Ritsuya Ikeda
Chapter 17. Service-Oriented and Data Mining Based Context-Aware Systems Construction

With the rapid development of the Internet, service-oriented architecture has been increasingly used to develop large software systems, and web services based system development not only improve the efficiency of large systems construction, but also makes operations personnel, system architects focus on the layout and construction of the entire process to face the ever-changing business. With the increase of web services, how to find an appropriate service in so many services becomes a problem to consumers. This paper, starts from data mining, and SOA-based context-aware system, and through integrating those two technologies, builds a service-oriented context-aware system based on data mining. By discovering Web service proactively based on the environmental context, and returning the most appropriate service to the consumer, context-aware systems overcome the shortcomings of the traditional passive SOA.

Zhujuan Li
Chapter 18. Quantity Requirement Analysis of Stratospheric Airship-Carried GPS Jammer

In order to react to the development of “Air-Sea Battle” and Global Positioning System (GPS) precision-guided weapons and enhance anti-intervened combat capabilities, a combat mode that obstructs the GPS receivers which utilizes stratospheric airships as the jammer carrier is put forward. A mathematical model about the relationship with the jammer height, transmitted power and the effective interference distance is derived, and the capacity of the jammer is simulated and analyzed. According to the quantitative measurement of the lethality of cruise missiles, the requirement of the effective interference distance is also put forward. And it calculates the required number of jammer that protect point target by using the irregular region Hexagonal grid filling algorithm.

Ma Li, Fei Liu, Jian-jun Yang
Chapter 19. Fast Training for Multi-Class Classification: K-SVCR

In this paper, we apply a regularized no smooth Newton method to solve the multi-class classification

$$ K{\text{-}}SVCR $$

K

-

SVCR

machine which is reformulated as an box constrained variation inequality problem (BVIP) with a positive semi-definite matrix. This algorithm fully exploits the typical feature of sparsity solution for the

$$ K{\text{-}}SVCR $$

K

-

SVCR

method, which shows that our algorithm for

$$ K{\text{-}}SVCR $$

K

-

SVCR

can be implemented efficiently. Preliminary numerical results on benchmark data sets indicate that the method is remarkably faster than the standard Mat lab routine for training the original

$$ K{\text{-}}SVCR $$

K

-

SVCR

.

Zhibin Zhu, Anwa Zhou
Chapter 20. Study of Short-Term Wind Power Prediction Based on Advanced BP Neural Network Model

Wind power prediction is important to wind power system operation with a large amount of wind power integration. Effective prediction for wind power can reduce the difficulty of grid dispatching. In this paper an advanced neural network model was proposed to predict the short-term output power of a single wind turbine in a wind farm. According to the relevant wind speed, wind direction, temperature, output power and other data obtained from the wind farm, the model was established to predict the output wind power ahead of 10 min and 1 h. The simulation results showed that the proposed advanced BP neural network model had a higher prediction accuracy comparing to the existing BP neural network model.

Jinling Lu, Rengang Yang, Chengxiang Zhang
Chapter 21. Research on Regional Differences and Convergence of the Efficiency of the Telecommunications Industry

The telecommunications industry is the most dynamic growth engines to promote the economic development of China. This paper analyzes the efficiency of China’s telecommunications industry from 2003 to 2009 by DEA. Then we discusses the

$$ \alpha $$

α

and

$$ \beta $$

β

convergence of the efficiency of China’s telecommunications industry by coefficient of variation and wilcoxon signed rank test and Kendall’w test. The discussion concludes that the efficiency of China’s telecommunications industry was influenced by the user scale; regional differences existed in the telecommunications industry market and the factors affecting the efficiency changes in different regions. This paper analyzes the efficiency of China’s telecommunications industry from 2003 to 2009 by DEA. Then we discusses the

$$ \alpha $$

α

and

$$ \beta $$

β

convergence of the efficiency of China’s telecommunications industry by coefficient of variation and wilcoxon signed rank test and Kendall’w test. The results indicated that although the regional differences of the telecommunications industry of China is shrinking, the market is not mature enough and still needs to adopt strict asymmetric regulation policy to promote effective competition and coordinated development of the telecommunication market in China.

Yaming Zhang, Chaosheng Tang, Ruijia Sun
Chapter 22. A New Method for Fault Type Identification Based on HHT and Neural Network in Distribution Network

In order to identify the type of distribution network fault accurately and reliably, the article divided the fault into two types-asymmetric ground fault and others by the zero-sequence current, extracted the energy distribution at different moments and different frequency bands by the Hilbert-Huang transform, trained the two neural networks with the energy distribution characteristics and the code of the fault type and inputted the energy distribution characteristics of the tested fault into the corresponding BP network to identify the specific type of fault. A number of simulations prove that this identification method improve the accuracy of various types of fault identification in a large degree and the fault distance, fault time, the grounding resistance and the system operation mode can’t impact the identification.

Zhongjian Kang, Aina Tian, Yanyan Feng
Chapter 23. A Fast and Practical Algorithm for Absolute Dominators Searching for Very Large Scale Integration

Absolute dominator search is an effective topological analysis method to improve performance of computer-aided design (CAD) and automatic test pattern generation (ATPG). In this paper, we present a new algorithm for searching absolute dominators of multiple-output circuits to solve inefficient and complex computing in tradition algorithm. Compare with the tradition algorithm, the new algorithm analyzes the relations between different fanout nodes, and identifies absolute dominator for every fanout node in circuit, thus, the overall dominator graph is constructed without any changes for original circuit directly. The experimental results based on ISCAS85 and ITC99 benchmarks show a signification improvement in runtime, and it can meet the requirement of modern design and test for Very Large Scale Integration (VLSI).

Xiaojing Hu, Peng Li
Chapter 24. Constant Modulus Blind Equalization Algorithm for Multi-Carrier Combining of Digital Phase-Locked Loop and Pilot Sequence

Due to the characteristics of frequency division multiplexing (OFDM) system providing a higher rate of transmission, a new blind equalization algorithm based on an OFDM system for underwater acoustic channel is proposed. In this proposed algorithm, the frequency domain response of channel is simply estimated by a pilot sequence firstly, then the multi-carrier system is equivalent to multiple parallel independent single-carrier system, and the received signal of each subcarrier is equalized by single-tap constant modulus algorithm (ST-CMA). As the constant modulus algorithm is not sensitive to phase information, a digital phase-locked loop (DPLL) technology is used to overcome a constellation offset caused by the equivalent channel on each subcarrier. The computer simulation in underwater acoustic channel shows that the performance of the proposed ST-CMA + DPLL outperforms the constant modulus algorithm within the direct modulation of the single-carrier system.

Ye-cai Guo, Qu Chen, Jun Guo
Chapter 25. Circuit Simulation Design of Duffing Chaotic Demodulator of OOK Modulation Signal

Duffing chaotic system has higher ability to detect weak periodic signals; moreover, it can also resist the disturbance of other carrier frequency signals very well, so it is suitable for demodulating OOK digital signals. But at present there is no relevant circuit design for Duffing system’s demodulating digital signals, therefore, in this paper, Duffing chaotic equations were combined with operational amplifier function, and simulation circuit was set up by method of decomposing equations. In addition, Duffing chaotic system demodulator was designed by the circuit design simulation software Multisim, which is applied innovatively into demodulation process of OOK digital modulation signals. Simulation results show that Duffing chaotic receiving system can demodulate OOK signals effectively.

Jian-qun Han, Hong Sun
Chapter 26. Distributed Targets Tracking with Dynamic Power Optimization for Wireless Sensor Networks

Focused on energy efficiency issues under tracking targets within wireless sensor networks (WSNs), a new dynamic power management (DPM) method for tracking distributed targets is proposed in this paper combining with the network energy consumption model and wake-up mechanism. With precedent location information of maneuvering target, the algorithm involved both cancelling noise by wavelet filter and predicting target state by autoregressive transformation is introduced to awaken wireless sensor nodes so that their sleep time is prolonged and energy consumption is reduced. According to the current location of maneuvering target, related nodes in an appointed cluster of WSNs constitute a distributed dynamic tracking unit, and the cluster head is responsible for collecting the measurement information from the nodes in the tracking unit. Simulation results show that: The dynamic energy optimization method and tracking algorithms presented in this paper can effectively in reducing the energy cost of the node to extend the life of node and network, which are fully applicable to the battlefield maneuvering target tracking on the ground.

Shuting Zhang, Guojun Li, Lan Xiao, Linhong Wang, Xiao-na Zhou
Chapter 27. QoS-Aware Dynamic Resource Reservation Method in Wireless Communication

In this paper, we propose a resource reservation stratagem to allocate the resource before handoff. First, we would predict the directions of the MS movement which is based on signal measured. Therefore, we distinguish the resource reserved time which is a threshold of resource establishment by the type of transmitted data. Finally, there is a checking mechanism to compare and modifying again to ensure the resource reservation correctly.

Zhongqi Duan, Shuyue Chen
Chapter 28. Study on ZigBee Wireless Sensor Networks Tree Routing and Distributed Addresses Assignment Mechanisms

The advantages of tree routing and distributed addresses assignment mechanisms in ZigBee wireless sensor networks are its simplicity and less resource consumption. However, they bring some constraints on the network configuration and may reduce the network connectivity. This will cause the expected network operations and functionality to be unreached and also waste the corresponding deployment costs of the isolated sensor devices with failed joining. This paper proposed an efficient connection shifting mechanism to reduce the isolated device and improve the overall network connectivity.

Jingfu Yan
Chapter 29. Study of Heritage Track of Taijiquan Based on Contemporary Communication Strategy

Taijiquan as the carrier of the traditional culture in China, which has had a long history of development, set fitness, self-defense, slim, character, entertainment and other functions in one, and it is a typical Chinese traditional sports project, has the bright Chinese characteristic. The rich Chinese philosophy and culture color of traditional health fitness value has drawn characteristics such as different people, is the best of the domestic and foreign media effect a traditional ethnic sports as the best in Martial arts dissemination separated, mode of transmission and spread to the rest of the content relative to martial arts project has been relatively mature. In this paper, through the literature material method, logical induction and expert interview and so on, first of all, in the comprehensive martial arts dissemination of literature on the basis of Taijiquan communication arisen with development are briefly summarized, and the Taijiquan communication content, function, principle as well as the gatekeeper four aspects has carried on the classification research. On the basis of Taijiquan communication from the social sports, school sports and competitive sports in three aspects has carried on the analysis of the current situation, put forward Taijiquan communication problems as heavy routines, light culture; heavy competition, light traditional; teachers limited. Finally, we put forward some advice for the Taijiquan communication problems and the development trend in the future, in Taijiquan communication process; we should pay attention to not only the content of Taijiquan, but on the basis of Taijiquan culture and its unique technology, mining sorting and development, including traditional Taijiquan technology of mining. To Taijiquan, we should strengthen the social sports, school sports and competitive sports in three aspects of communication, strengthen the teacher’s faculty.

Jianjun Wang
Chapter 30. Database Design of Wireless Sensor Network

In order to achieve high performance of the data-center network system, and supply an effective sensor database administration processing system in the interest of observing person or consumer. This paper gives a new design for data processing in wireless sensor networks. The paper firstly discusses the necessity for building the wireless sensor network database supporting all kinds of applications. Second, the difference compared with traditional databases and some implementation keys of the “special” database are presented. Finally, we analyze the corresponding architecture, e.g. the functional compositions on the database front-end, and inside the network nodes, and the techniques to complete required query with the collaboration between nodes.

Wenqing Zhang, Yong Liao
Chapter 31. Dynamic Priority Scheduling Algorithm to Improve Real-Time of CAN Bus Communication

This paper takes CAN bus real-time performance issues as the research object. Based on the systematic analysis of the characteristics of the CAN bus protocol and the main limitations of CAN bus, the article analyzes theoretically real-time problem of the CAN bus network communication. In accordance with the principle of dynamic changing the priority to improve real-time performance, this paper designs a “bubble” of the dynamic priority scheduling algorithm. Through the simulation, CAN bus real-time performance have been greatly improved? We hope to make a certain contribution to expand the application field of CAN bus.

Kaikai Guo, Jingzhao Li, Shanshan Wu, Xiaoqian Song, Xueqin Wu
Chapter 32. A Novel Multi-Objective Genetic Algorithm for Cognitive Radio System

In this paper, we use genetic algorithm to realize adaptive algorithm chromium engine. On the basis of comparative analysis of chaotic, genetic algorithm and NSGA method and weighted-sum, we can dominate sort of pare to way to decide how to allocate the structure and parameters of the system and the level of CR resource allocation and avoid interference. In addition, 2d chromosomal structures is proposed and implemented to improve performance and the speed of the algorithm. Results the two algorithm comparison, makes a good looking for CR performance by evolution algorithm.

Minzhen Wang
Chapter 33. An Efficient Mobile Ad-Hoc Networks Routing Algorithm Based on Multicast Protocol

We put forward a kind of effective multicast routing protocol tree called spanning tree (STM) on multicast. In the dynamic network, like MANETs maintenance method, the traditional spanning tree using Ω control information (E) in order to adapt to each topology changes, in E is a large number of the edge of the network. This is mainly the cost of rebuilding the tree from scratch. In most cases, E are equivalent, the worst case, the O (V2) complexity, there is a large number of nodes V tree, make the derivative multicast protocols efficiency. At the same time, OMST amortize information complexity reduce O (V), as follows. The author theoretically evaluation algorithm OMST not only use the experimental results. Our main advantage for the more easy to use and improve OMST design a multicast routing protocols, make this protocol from OMST implementation in NS-2 performance evaluation.

Kun Jiang
Chapter 34. Comprehensive Evaluation of Fuzzy Matter-Element to Select Logistics Service Providers

With the number of logistics service providers increasing significantly year by year, it’s of great importance for the customers to make the best choice. By virtue of subjective experience or using market information to make judgments is unscientific. The author use method of comprehensive evaluation of fuzzy matter-element the fuzzy element method combined with entropy method to determine the weight of the object and calculate European close-degree of each object to evaluate the merits of each object which is very objective and feasible and is also of important guiding significance for logistics enterprises’ development.

Xian-Jun Huang, Shi-Zhen Wang
Chapter 35. J2EE-Based General Document Transceiver System

Along with the development of computer network technology, network technology is integrate into management and has become important symbol and method of modern office. Sending and receiving of documents are essential contents in the daily office work. The existing electronic office and e-government affairs systems include a subsystem of Sending and receiving document and are very similar in the basic functions. However, in each system development process, all kinds of development will be repeated. Thus, the authors separate this subsystem and analyses it in details, and also use the Struts 2 + spring + Hibernate model to design a general document transceiver system.

Dajin Gao, Wei Zhang, Xinyan Liu, Zhenkai Xie, Tingting Jiang
Chapter 36. Precision Positioning Technology for Receiving Terminal of Dual-Frequency GPS

This paper mainly studies on the precision positioning integration application technology for the receiving terminal of the dual-frequency GPS. It has included the a great amount of application technologies such as the terminal software and hardware integration design and the data processing flow and so on. They have been applied in wide area real-time precise positioning system, making the real-time positioning precision of the dual-frequency GPS receiving terminal supreme to one meter.

Jian-Jun Sun, Lei Bi, Hong-Tao Chen, Ru-Qiang Yang, Ji-Zu Cai

Service Science, Service Management and Applications

Frontmatter
Chapter 37. Research on Rural Drinking Water Projects Management

Due to lack of effective management system, effectiveness of rural drinking water projects is relatively poor, which leads to rural unsafe drinking water. The participants, the classification of property right and management of rural drinking water projects are analyzed. Participants of rural safe drinking water in china are mainly management, operators and water users; the body are respectively water resources department, rural drinking water system operators and rural water users. Because of differences in sources of funding, property right of rural drinking water projects can belong to the state-owned property or collective ownership or individual ownership or private investment institutions. Rural centralized water supply projects in Anhui are mainly the village self-management, about 70.58 %; in Beijing mainly the direct management of water conservancy department, about 48.75 %. Clear property rights contribute to the management of rural drinking water projects, the appropriate management is choosing flexibly according to the actual drinking water projects. It necessary to establish a sound management system of rural drinking water projects, and give full play to the role of rural residents.

Zhenhua Liu
Chapter 38. Characteristics of Precipitating Clouds in Typhoon Ma-on from MWRI and TMI Observations

Rainfall structures retrieved from multiple FY-3B MWRI observations, together with those from TMI are used to analyze the temporal and spatial evolution features of typhoon Ma-on’s precipitating clouds in 201,346. Four MWRI observations and seven TMI observations with relative complete spiral shapes are selected to make analysis and comparisons. The results show that vertical hydrometeor profile and radial profile of column integrated content for four hydrometers retrieved by MWRI and by TMI are well consistent from not only temporal but spatial evolution. The peak heights of four hydrometeors varied little among these observations. Rain water content and precipitable ice content increased considerably with the increase of precipitation and rain water content made the largest contribution to precipitation. The peak column integrated contents of four hydrometers are located within 0.7° from the center. Structures of precipitating clouds retrieved by MWRI can be seen reasonable.

Xiaoqing Li, Fengsheng Zhao, Yanli Qiao, Hu Yang, Ran You
Chapter 39. Study on Measurement Attributes of Biological Assets in Chinese Agribusiness

Since biological assets were main component of agriculture enterprises’ assets, selection of appropriate measurement attribute for biological assets became important for agriculture accounting. International Accounting Standard 41 allowed both historical cost and fair value to measure biological assets. More importantly, it introduced fair value measurement as the preferred selection for biological assets. In 2006, China announced CAS5 which required that biological assets should be measured on the basis of historical cost at initial recognition and subsequent reporting period. However, use of fair value was allowed in CAS5 only when biological assets’ fair value could be reliably obtained. Based on biological asset’s nature, the article discussed arguments on using historical cost or fair value to measure biological. On one hand, using historical cost to measure biological assets was reliable but irrelevant. On the other hand, using fair value to measure biological assets was relevant but unreliable. The article strongly suggested a hybrid measurement model should be taken on this stage in China which represented majority of Chinese academician’s opinion.

Li Guo, Yun Yang
Chapter 40. Research on Development of Yi Folk Resources Based on Holding Festivals

The most attractive program in Liangshan tourism, Yi folklore tourism development in holding all kinds of cultural festivals plays an important role in displaying Yi folk culture, establishing a good image and promoting Liangshan economic development. However, there are some problems in the developing process. This paper analyzes these perplexities in order to awake more people to pay enough attention to promote Yi folklore tourism development.

Xue Xiao
Chapter 41. Applications and Safety of Nanotechnology and Nanomaterials in Sports

Nanotechnology and Nanomaterials has been applied in sports widely. Such as human movement science, sports halls, facility, equipment etc. The contribution of nanotechnology and nanomaterials for physical culture and sports is significant. However, nanotechnology and nanomaterials maybe cause some potential adverse effects on body and environment. The special biological effect and the safety should not be neglected. Human beings should increase the basic research and epidemiological investigations about environment−health−safety of nanomaterials, to provide accurate exposure levels and the guiding principles of nanoparticles risk, to provide the necessary theoretical basis for establishing the standard of nanomaterials production and work place environment. With the attention of the whole world, the safety problems for nanotechnology and nanomaterials will be solved finally. We can get the most benefit from nanotechnology and nanomaterials, but the least safety trouble.

Mi Tang, Lei Yang, Hongmei Zhou
Chapter 42. SO-CAL Based Method for Chinese Sentiment Analysis

To study the problem that the polarity and strength of the sentiment words not in lexicon cannot be calculated and classified effectively by lexicon-based classifiers, the EM-SO algorithm was proposed based on expectation maximization (EM) model for constructing and updating sentiment lexicon. Negative and intensifying components were designed upon semantic orientation calculator (SO-CAL) for capturing the combined effects of appraisal words and their modifiers. Experiments showed that the EM-SO algorithm and designed components outperform SO-CAL for the calculation performance of the polarity and strength of sentiment words on review sets.

Yuqing Miao, Jie Su, Shaobing Liu, Kongling Wu
Chapter 43. Lead Exposure and Health Risk to Human

Exposure to lead causes a number of diseases, including mild mental retardation resulting from loss of IQ points, as well as increased blood pressure, gastrointestinal effects. Several other disease outcomes have been associated with exposure to lead, but evidence is considered insufficient at this time for a quantitative assessment of their impact on health to be made here. Lead, due to its multiplicity of uses (e.g. leaded petrol, lead in paints, ceramics, food cans, make-up, traditional remedies, batteries), is present in air, dust, soil and water to varying degrees. Each of these media can act as a route of human exposure, through ingestion or inhalation and, to a small degree for organic lead compounds, dermal absorption. Human exposure can be assessed directly, through body burden measurements (lead in blood, teeth or bone) or indirectly, by measuring levels of lead in the environment (air, dust, food or water).

Hanzhou Hao, Rugang Zhong, Yongxing Wang, Chenwu Liu, Xuebin Zhong
Chapter 44. Empirical Analysis of Relationship Between Development of Public Libraries and Economic Growth

This paper employs the econometrical Granger Causality of Causality test and regression analysis to analyze the relationship between fiscal expenditure on public libraries and GDP on the yearly time series data from 1979 to 2008 in China. The results show that: there is apparent two-way causality between development of the public library and economic growth, during 1979–2008, the contribution rate of public library financial investment to the economic growth in China is about 20.84 %, and this indicates that the development of public library promotes economic growth to a certain extent.

Wenwen Gao, Xiongfeng Pan
Chapter 45. Research on Dynamic Pricing Based on Rationing for Two Deterministic Demand Classes

It is discussed dynamic price discounts integrated with rationing policy for two demand classes in a deterministic environment. The two classes are partial backlogging of unfilled demand, which differ based on their sense to discounts and their willingness to incur delay in fulfilment of their demands. The firm either fills demand or offers a linear price discount to induce the demand to wait for fulfillment from the next reorder. Rationing strategy is carried out with offering discount for encouraging backlog. After analyzing the income and costs of the integrated-strategy, a serial equation for optimality is presented. Due to the cumbersome algorithm of the equation, several inherit rules are proposed to simplify calculation. Then the results are compared to EOQ policy, to a policy that only rations inventory without dynamic discounting and to a policy that only provides discounts. Finally numerical test proves the effectiveness of integration policy.

Yongsheng Cheng
Chapter 46. Analysis of Principal-Agent Relationship in Rural Land Circulation Markets

This paper based on different patterns and subjects of rural land transfer, used of principal-agent theory analysis the principal-agent relationship among land transfer, transferee and intermediary organizations, pointing out the main principal-agent relationship types and the main problems among of them, and established incentive and restraint mechanisms to promote reasonable transfer of rural land. The paper will enrich the study for the land transfer, it has a significant meaning to promote the normal operation of the land transfer.

Dongmei Shi, Shan Liang, Lei Tong
Chapter 47. Study of Chinese Basic Pension Based on the Leslie Model

This paper is based on the Leslie model to predict the population age structure from 2008 to 2030, to get the population over the age of 60. Choosing two factors, the population over the age of 60 and the GDP, to precede simple linear regression of average basic annuities, the basic annuities scale from 2010 to 2030 will be forecasted. In consideration of the inevitable devaluation brings from inflation, calculated that the present value of the average basic annuities in different inflation rates are not the same, it explains the forecasted basic annuities scale is uncertain. As to the dynamic changes of basic annuities, combining the basic situation, we put forward feasible methods for the “Endowment difficult” problem.

Lingqing Fang, Weiran Lin, Quan Pan
Chapter 48. Research on Indoor Landscape Layout Design Based on Mathematical Morphology

In order to create an ecological, green, comfortable, and digital indoor environment full of the artistic characteristics, we need to have a reasonable scientific layout of the interior landscape. In this paper, based on the concept of mathematical morphology, we use the method of expansion of structural elements, combined with the design concept of sustainable development, and have a digital design of the interior landscape. Through this, the practicality of the interior landscape and art are combined; humanity and digital are combined with the unity of integrity and personality to create newer and more beautiful indoor environment, thereby improving the living environment and the quality of life.

Gang Zhong
Chapter 49. Research on Management Evaluation System of University Sports Teams Based on Fuzzy Evaluation Method

With the strategic readjustment of China’s education system reform and social needs of talent, to promote higher education to meet university students, moral, intellectual, physical and other aspects of the comprehensive development of a comprehensive talent. In this paper, the literature survey and content analysis method, a preliminary analysis to establish a management evaluation system to determine a management evaluation of the university sports teams, the two index system and the corresponding evaluation criteria. In the comprehensive evaluation of the use of fuzzy comprehensive evaluation method to assess the mode of management of the university sports teams, and provide a scientific basis for managers to develop system decision-making.

Bogang Huang, Yong Wang
Chapter 50. Research on Evaluation Method of Ability of Enterprise Technology Competition Based on Patent Analysis

In this article, we present the evaluation method of the ability of enterprise technology competition based on patent analysis, which establishes the comprehensive evaluation index system of the ability of technology competition including four sets of evaluation indicators: patent applying number and authorizing number, economic value, technology value, ability of research and development. Then the evaluation method and steps based on the above index system is designed. At last, an empirical study about enterprises in optical communication technology in China is shown.

Liu Song, Yu-shui Geng, Xin-gang Wang
Chapter 51. Empirical Research on Factors Affecting Performance Appraisal of State-Owned Agricultural Enterprise

In this article, by taking Beidahuang Group as an empirical case, time series analysis was carried out by using Eviews6.0 software, VAR model for performance appraisal of state-owned agricultural enterprise in China was established, the main factor affecting performance was found out to be institution variables, and the important role of system influence factors in performance appraisal of state-owned agricultural enterprise was analyzed, and then the opinion in which index system of performance appraisal of state-owned agricultural enterprise should include financial benefit, capital operation, debt paying ability, development ability, organization structure and management system was put forward.

Wei Wang, Chang Wang
Chapter 52. Study of Air Quality in Naturally Ventilated Rooms and Air-Conditioned Rooms

With today’s social progress and economic development, the number of hotel is increasing. While consumer demand has also undergone a qualitative change in the pursuit of comfortable accommodations, they pay more attention to the health and living quality, so high-quality travel and accommodation have become the modern pursuit. The air conditioning makes the hotel year-round warm and cool and natural ventilation also makes the hotel a comfortable and pleasant environment. This article analyzes air quality of air conditioned rooms and naturally ventilated rooms Xingjia Hotel in Wuxing City guest houses and through the combination of the two advantages gives the trend of the design of future hotel rooms.

Tianquan Pan, Jinshun Wu
Chapter 53. A Customized Services Model Based on Web Applications in Cloud Computing Environment

With the rapid development of Internet and mobile networks, there have been more and more Web applications. But most of them use closed services model so that users can not customize or change the applications. Against the Web2.0 background, this paper proposes a customized services model in the cloud computing environment. The mode has Web applications packaged into functional components which can be customized by users and make users to be creators and callers of Web applications, not limited to ordinary users. This service model breaks the tradition that users passively use Web applications, what’s the most important; it’s a new customized services model of Web applications which has extensive using value in Web2.0 environment.

Kunqiong Li, Yuan Fang, Huali Tang, Xiao Liu, Jishen Liang
Chapter 54. Study on Revolving Reserve Optimization Model Considering Demand Response

Traditional dispatching model could not suit the requirement in power market, optimal dispatching model considering demand response has been established by using optimal theories of bi-level programming. The optimal dispatching results could be obtained with objective of minimizing the operating cost and constraint-set of post-contingency, definite the responsibility of members in the power market. At last, we took an IEEE-30 test system as calculation case demonstrates the validity and rationality of this proposed model. This work is supported by NEDU Doctoral Scientific Research Foundation (BSJXM-201012).

Na Yu, Guoqing Li
Chapter 55. Research on Vegetables Industrialization Demonstration Project Evaluation

It is one of effective methods for the assessment of project implementation that is comprehensive Evaluation of the project. This paper searched vegetable industry project of Gaocheng of Hebei Province. It used of some method that is questionnaires, interviews, focus group discussion, case files, files study, and so on. The paper conducted comprehensive evaluation system of enterprise project implementation. Through effective evaluate management of project implementation, the use of funds to the comprehensive evaluation and the output effects, we establishment of the evaluation index system of the vegetable industry projects.

Jian-guang Wu, Bang-hong Zhao, Dong-mei Shi
Chapter 56. Research on Cosmetology of Traditional Chinese Medicine

Along with the rapid acceleration of social development pace, the stress in the life of people living in urban areas gets increasingly greater with each passing day, and especially the environment in which company employee work has become more difficult. In the busy life and work, people begin to be in pursuit of spiritual enjoyment out of materials, and this has created a very favorable condition for the rising of the beauty industry. Cosmetology of traditional Chinese medicine is one of the health protection measures which are very popular at market, and has greatly helped ease the pressures of people in all aspects. Under the situation, the specific characteristics of the cosmetology of traditional Chinese medicine are analyzed, and also the methods of applying it are introduced emphatically in this paper.

Min Ling
Chapter 57. Study on Government-to-University Relationship and Public Responsibility

The public nature of higher education is the logical starting point for the relationship between government and universities. Under market economy conditions, the relationship and responsibilities of the government and universities should be to build the legal protection of higher education with the value target of public nature. Optimize the allocation of resources for higher education, establish and perfect the system of government and university accountability, and actively explore the governance theory Government and a new relationship.

Zhitong Ma
Chapter 58. Practical Exploration and Thoughts on Model of Clinical Legal Education–Legal Aid

It is the common target for Clinical Legal Education and legal aid to provide legal service for the society and maintain the fairness and justice of the society governed by law. The implementation of legal aid works can be promoted through Clinical Legal Education and the Clinical Legal Education can be carried out through legal aid. In this way, the complementary advantages of both can be realized in a relatively good manner and mutual development can be promoted. In recent years, our school has implemented the courses of Clinical Legal Education, and made active explorations and practices on the interaction with public welfare legal aid organizations. It has made arranged the existing problems in the interaction model of “Clinical Legal Education–legal aid” and put forward corresponding countermeasures.

Zuwei Qin, Jiyu Tang
Chapter 59. Demands Analysis of Express Delivery Services in Beijing

There has been fierce competition in the express delivery market in China with its fast development. This competition is mostly focused on lower service price which results in poor customer service in the industry, especially for private companies. Thus, express companies should carefully observe the demands of consumers and take service quality into strong consideration. This paper aims to provide features of consumers’ demand based on a survey of 147 corporations in Beijing. From this survey, various concerns about service quality emerged including delayed delivery, high damage rate to packages, and poor service attitude. The paper focuses on the micro level rather than the macro level of the express delivery market. The questionnaire was designed to measure not only the satisfaction degree of current services but also the features of service demand required. The results in this paper can be useful for express companies when they design service products or place marketing strategies.

Jie Ma

Business Intelligence and Applications I

Frontmatter
Chapter 60. Comprehensive Analysis and Evaluation on Harbor Industry of Tangshan City

At present Tangshan city is developing harbor industry to achieve sustainable development. To develop harbor industry, Tangshan should clear leading harbor industry, focus efforts on key harbor industries. The paper firstly analyzes the current situation of Tangshan harbor industries; secondly based on Analytic Hierarchy Process and Fuzzy Evaluation establishes hierarchical structure model; thirdly constructs the criterion matrixes, and make level sorting and consistency check; at last puts forward that Tanghshan should develop industrial parks and processing bases in the surrounding areas of the ports to form port development zones, industrial areas, storage areas and commercial areas, and to promote the rapid growth of the whole economy.

Zuting Zheng, Juan Li
Chapter 61. Efficient Color Design Scheme of Children Food Packaging

The fondness to the color is unique for the children. It is very important to investigate and make use of the color design well in the packaging. Facing the market steep competition, children’s food needs the reasonable and accurate application of packaging color. Through the color design of the children’s chocolate food packaging, the characterization of color design is analyzed; the feasible suggestion about color design is proposed and used as the children’s food packaging.

Shuping Zhang
Chapter 62. Research of Rural Collective Economy Based on Village-Level Collective Economic Development

Based on the special investigation and research of the village-level collective economic development in 36 villages, Maanshan, Anhui, the thesis explained the dilemma of the collective economy and provided corresponding resolutions. As a result, the problem lies in distorted property rights of the rural collective economy in Maanshan. Therefore, we have to reform its property rights. Based on local case, the thesis finds the problems and proposes targeted measures. We can apply it to China’s rural collective economy.

Kaiqun Wu
Chapter 63. Differentiation and Transformation of Agricultural Reclamation Economy

This paper studied how to reform Chinese agricultural reclamation so as to solve its continued declination. Firstly, we separated government from company, society from company, and made the state farms become a small government but big society. Secondly, privatized the non-agricultural companies founded by the agricultural reclamation system, transformed the state farms into family farms, and turned the professional service companies of the agricultural reclamation system into cooperatives. Finally, the state-owned basic assets continue to provide productive public services. As a result, we have to evacuate the state farms from agricultural productive competitive field, but focus on agricultural productive public service fields. Compared to relative others, this paper researched the rural collective economy systematically and respectively. We can only apply it to China’s agricultural reclamation system.

Kaiqun Wu
Chapter 64. Efficient Scheme on Differentiation and Transformation of Rural Collective Economy

This paper researched how to reform China’s rural collective economy in order to solve its continued declination. Firstly, we divided it into three parts of non-agricultural sector, specialized services and productive public facilities. Secondly, according to their natures, based on property rights, discussed how to reform it. Thirdly, changed non-agricultural sector into stock system of privatization, transformed specialized services into cooperative system in terms of really cooperative principle, and assigned productive public facilities for villagers’ committee which is responsible for managing it. As a result, we must evacuate the rural collective economy from agricultural competitive fields, but focus on agricultural productive public service fields. By comparison with relative others, this paper researched the rural collective economy systematically and respectively. We can apply it to all China’s rural collective economies.

Kaiqun Wu
Chapter 65. Research on Gentle Presentation of Products

Based on the “gentle” which is a very important principle in Chinese traditional culture, this paper has analyzed the representation of the product, including forms, contents and existing problems in making product result pictures. The gentle can be used to guide designers to get a right path to improve the quality of presentations.

Aihong Wang, Jinbo Sun
Chapter 66. Analysis on Social Adaptation Ability of Graduating Students

For a graduating student, the one who has a good ability to adapt the society can make himself face with social pressure better, which has the great significance on the survival and development. By using questionnaires and interview method for the graduated college students and social people, we explored some society factors that impact on the graduated students’ ability of adaption. Finally, the evaluation model of college Students’ social adaptation ability was established by using the fuzzy formula method, which provides a theoretical basis for the construction of college students’ ability to adapt society and provides a good integrated research platform to promote the employment rate of university students.

Hui Yang
Chapter 67. Study of Light Installation Art in Space Design

As one kinds of art, light installation art has attracted more and more attention. For this reason, this paper mainly introduces the occurrence, development and application of the light installation art in the recent years. With the development of lighting technology, some new light source and materials have been adopted for the design of light installation art, which greatly enrich the design concepts of light installation art design. Basis on these, light installation art has been applied in the design of the architecture, landscape and commercial display space, which not only present the artistic charm and promote the ornamental value, but also give us endless reverie and aftertaste of the art inspiration.

Haiyan Liu, Yang Liu, Lei Cao
Chapter 68. Ecological Research on Agricola Leisure Sports

Using the view of bionomics, grasping the life connotation of Agricola, it aims to analyse ecological character of Agricola leisure sports industry. The development of Agricola leisure sports in the ecological view is not only an example of complying with the social environment and the natural environment, but also a new model of modern leisure sports development.

Hongmei Wen, Tiexiong Zhang, Tingting Long, Feng Mao
Chapter 69. Research on China Rural Development Based on Nongjiale Leisure Sports

Using literature documents, logic analysis, professional consultation, research methods to study farmhouse leisure sports and the construction of socialist new countryside, it shows the result that farmhouse leisure sports development meet the needs of new rural construction, realizing urban and rural culture blending and collision. Its background, development and evolution of contemporary Chinese city has an important enlightenment to the healthy development of contemporary urbanization and it also plays the role in demonstration of socialist new rural construction, and the construction of harmonious urban and rural environments.

Tie-xiong Zhang, Hong-mei Wen, Ting-ting Long, Feng Mao
Chapter 70. Design and Planning Research of Outdoor Advertisement in Urban CI

Based on the ideas and methods of urban CI, research of outdoor advertisement is valuable for urban image establishing. The difference between urban CI and enterprise CI is discussed with the interpretation of the intension of urban corporate identity (CI), and effects of outdoor advertisement in urban CI is given by analyzing the characteristics of outdoor advertisement. For enhancing the urban image identity and approval degree, puts forward the design strategy of outdoor advertisement in urban CI according to four major principles of artistry, culture, innovation and harmonious. From practical application aspect, comprehensive planning, organized development and application management three principal processes of planning management of outdoor advertisement in urban CI is described.

Lingling Wang
Chapter 71. Research on Internet Marketing Methods and Strategies of Small and Medium-Size Enterprises in China

This paper focuses on a narrow sense of network marketing, defining it as a way, with the help of the internet, to more effectively meet customer needs and desires, to complete market research, marketing communication, product sales, and payment for goods, after-sale service and other marketing aspects in order to achieve corporate marketing goals. On the basis of careful analysis of the present situation and problems of the small and medium enterprises (SMEs) network marketing and the obstacles that small and medium enterprises face when carrying out the network marketing, this paper presents the specific methods and strategies of network marketing for SMEs in China.

Jing Yuan
Chapter 72. Research on Continuable Construction of Urban Wetland Park Development

As a comprehensive system of protecting city, utilizing wetland and promoting the construction of urban ecological environment, urban wetland park has gained attention in Chongqing City which is sufficient in freshwater resources. This paper analyzes the planning and design concepts, sustainable development concept, harmonious coexistence concept, etc. of the first “National Wetland Park” Caiyun Lake Wetland Park in Chongqing City, and also proposes corresponding suggestions, in order to provide more theoretical basis for the future wetland park construction.

Xiao-Bo Li
Chapter 73. Study on Economic Evaluation of Oil and Gas Exploration Projects

Oil and gas exploration project is comprehensive large-scale system engineering, with uncertain factors, investment, high risk long duration and other characteristics. There is a lot of money invested in exploration each year in China. Although attaching great importance to the geological evaluation of the project, but few systematic economic evaluations are operated. This affects the quality of decision-making and exploration benefit from varying degrees. The economic evaluation of exploration projects is discussed from aspects such as the principles and methods of economic evaluation of exploration projects. Hope to reach a certain reference for further economic evaluation of such projects.

Lin Cong, Wen-long Li, Ru-bin Li, Hui-jian Wen
Chapter 74. Research of Management Innovation in Small and Medium Size Private Enterprise

From the last 80s, our private enterprises express all around like the bamboo shoots after a spring shower. With the country policy support, they obtain the rapid development and provide a great contribution to the national economy development. This article will start from the division of small and medium size private enterprise. Moreover, it introduces the management professionalization, life cycle theory, management innovation, and evaluates the resistance elements during the enterprise management and innovation. At last, this article will provide some reasonable advices. Research the management mode of small and medium size private enterprise, analyze the disadvantages and shortages, and provide the effective innovation is the emphasis and a hotspot in the present society, which has the significant meaning to solve the enterprise questions and develop the national enterprises.

Jindong Wei, Wei Wu
Chapter 75. Research on Inter-City Transportation to Promote Changsha-Zhuzhou-Xiangtan Urban Agglomeration Economy Integration

This paper analyses the inter-city traffic system improvements of Changsha-Zhuzhou-Xiangtan urban agglomeration to promote the economy factors to flow. It probes and explains that the inter-city transportation has much effect on the urban agglomeration economic integration based on the positive relationships between the inter-city transportation and transport of goods, that is to say, the inter-city transportation promote the flow of economic elements, deepen the division and cooperation of the industry among the Changsha-Zhuzhou-Xiangtan urban agglomeration then formate and improve of the urban hierarchy urban agglomeration to achieve its development.

Fu-chun Xie, Lingling Zhang, Jie Min
Chapter 76. Study on Lean Management Mode of Production and Operation of Enterprise Teams

The efficient management of enterprise teams is the foundation of the successful management of enterprises. According to the concept of the lean management and the features of enterprise teams, we clarified the connotation of the lean management of production and operation of enterprise teams first. Further, we constructed the lean management mode of production and operation from four aspects that are rules and regulations, techniques and methods, organization construction and culture and operation philosophy. Among them, the culture and operation philosophy plays the core and final role. Combined with characteristics of enterprise teams, the detailed contents and measures of the four aspects have been revealed to support the implementation of the lean management mode of production and operation in enterprise teams. Finally, we concluded the application value and significance of the lean management mode of production and operation in enterprise teams.

Ying Wang, Ting Zhou, Zhihua Liu
Chapter 77. Empirical Analysis of Effect of Rural Infrastructure Construction on Agricultural Economy Growth

Empirical research of influence of rural infrastructure construction on agricultural GDP was made in this article, by using EVIEWS5.0 software, on the basis of data of Heilongjiang from 1980 to 2009. It is found that influence of rural road construction on rural GDP is reversed. In VAR model, influences of the first-order lag and the second-order lag of rural road construction on agriculture are contrary, and both rural effective irrigated areas and rural power consumption has close relation to agricultural GDP. Impulse response function showed that impact of rural power consumption has an obvious effect on agricultural GDP, impact effect of rural power consumption on agricultural GDP is obvious, and impact effect of rural water conservancy construction and rural road construction on agricultural GDP is smooth, which indicate that each rural productive infrastructure in Heilongjiang Province is effective on promoting agricultural growth in the short term.

Wei Wang, Hongrui Zhang, Guangji Tong
Chapter 78. Analysis of Legal Countermeasures to Solve the Problem of Education Equity

In recent years, China places increasing emphasis on education equity issues, and take legal and administrative measures to reform. But education is a large project. In order to achieve a better result, it must uphold for a long time. In this paper, it analyses legal countermeasures to solve the problem of education equity by talking about the concept of educational equity, the importance of education equity, education equity problem, and reason, and education equity issues legal countermeasures.

Bin Liang
Chapter 79. Industrial Chain Design in Industrial Enterprise and Environmental Benefit

With the rapid development of science technology and the deepening awareness of environmental issues, the dominant industrial enterprises in the national economy are imperative to take rational economic industrial chain in the future. The rapid development of industrial enterprises has resulted in large quantities of waste discharged to the environment when raw materials are produced, the emission of industrial gas, noise, waste residue has caused great destruction on the environment. At present, the problem of environmental pollution has been referred to the agenda by many government members in developed countries, many environmentalists have long called for requirements to slow down the process of industrialization in the civil, and urged relevant government departments to take effective measures to protect the living environment which is increasingly being destructed.

Wu Yan

Language Teaching and Management

Frontmatter
Chapter 80. Layered English Teaching in Higher Vocational Colleges

In recent years, higher vocational education has been unprecedented developed, and the quality of students could not been guaranteed for large-scale recruitment. Differences between students is growing, and as well as learning methods and motivation. Traditional “One size fits all” teaching model is no more suitable for current status, and brings a lot of English teaching difficulties, so the implementation of layered teaching in vocational colleges is imminent. This paper mainly demonstrates the current teaching situation of vocational colleges, analyzes the introduction of layered teaching of English in vocational colleges, and proposes main strategy of implementation of layered teaching in English teaching, hoping to provide a reference for peers.

Jianqi Chen
Chapter 81. Comparative Analysis of Diversification of Language Teaching Curriculum

Language teaching diversification for teachers is teaching staff training of teacher candidates, school training and the acquisition and study of the outside information. All these need matching the teaching procedures, and only in this way can teachers carry out the teaching tasks effectively in the future. This paper, by using the similarity and variance analysis method to select university disciplines, and through the combination of qualitative and quantitative analysis to compare language teaching, compares and analyzes from six aspects: disciplines, teaching experience, general information courses, elective courses, teacher training and curriculum schedule to carry out the analysis of the diversification of language teaching curricula.

Zhilun He
Chapter 82. Evaluation and Analysis of Language Skill-Oriented English Teaching Program

This paper mainly evaluates English teaching program from the perspective of language skills, and the design of this program uses an integrated approach to carry out exploratory research. The paper provides an internal reference, mainly in the form of interviews and questionnaires, to analyze, to assess the skills of each language, and to sort based on their performance, the importance, references, the difficulty of the course content and material skills. This paper reflects some positive aspects of the program as a whole, and draws a skills-based program plan to help students achieve the language skills of each strategy.

Jing Jia
Chapter 83. Vocational English Listening Teaching Reform Based on Teaching Strategies of Listening

English listening comprehension is a problem that many schools and students and parents concern, and in order to improve the students’ comprehensive English listening, many applications were used in the its teaching, but the effect was not good enough. Therefore, this paper proposes a method of listening strategies to teach listening, which includes a one-year practical teaching. Through collecting the teaching effect data, the application of statistical methods and fuzzy mathematics calculation method of listening strategies application effect analysis, it is concluded that listening strategies training is an effective way to improve students’ listening, and it should become an important part of English listening teaching class.

Yong Lin
Chapter 84. Research on Translation of Gannan Tea-Picking Opera

An in-depth study of the translation strategies of Gannan Tea-Picking Opera, one of state-level intangible cultural heritages, is of great significance, because it is the living fossil to study Hakka language and culture. The translation of Gannan Tea-Picking Opera from Chinese into English greatly challenges translators for inclusive Hakka dialects, Ganzhou dialect as well as vivid tongue twisters in it. After introducing the international communication and artistic features of Gannan Tea-Picking Opera, the paper points out that translator should be able to transfer cultural image and reflect aesthetic functions through following the principle of collaborative translation.

Lingyan Xiong
Chapter 85. Study of Teaching Mode on Higher Vocational English Teaching in Workintegrated Learning

In order to explore vocational English education mode and enhance students’ career development capacity, this paper analyzes the status of vocational English education, and points out that English culture is the necessary tool of modern workplace communication, the essential quality of career development and the necessary capacity. Also it discusses the teaching objective, teaching mode, teaching method, evaluation mode, teachers training and other issues in the setting of Workintegrated Learning.

Gehong Liu
Chapter 86. Authentic Material Research in English Reading Education

With the technology development, people increase their knowledge requirement. Reading is the main method for people to obtain the knowledge. The good reading ability has significant meaning for the industry development. Since our country joined into the WTO, we have close relationships with the foreign companies with the higher requirement for the English reading. At present, in order to adjust the period demand, we open English course in most colleges and universities for training the large amount of talents who can act on international convention. During the English study, the learning materials have the fictitious content and simple sentences that convenient for the teaching and explaining. The English interests training and level development is much depended on the reading material. If we use the factual materials during the English training, it will be easier to connect with the society for the college students. This has the positive function for the reading skill improvement.

Jingmin Li
Chapter 87. Research of Leisure Sports Culture of Fishermen

General Secretary Hu Jintao pointed out in Seventeenth Congress: The question of agriculture, rural areas and farmers concern the overall situation of building a prosperous society, must always be the most important task as a party [

1

]. Fishermen is a part of farmers, in order to build well-off society in China, through research of leisure sports culture of fishermen along the Bohai Sea area is a subject of very important and practical significance. This topic through documentary, questionnaire, observation, statistics, analysis and so on, the living conditions of fishermen in the Bohai region, the condition of fishermen participate leisure sports activities, the factors that affect the fishermen, Recreational fishermen in the form of physical culture and development of properties and so thorough and meticulous research, summed up the fishing village of fishermen along the Bohai Development of leisure and sports culture.

XinGong Han, Linfeng Bai
Chapter 88. Research on Effectiveness of Bilingual Education Based on Element Analysis Method

Bilingual education has played an important trance for social-economic development and transferring of information is the main point for study of bilingual education. But how bilingual education becomes effective and how to evaluate the effectiveness of bilingual education deserves our thinking. Scholars analyze from different levels of bilingual education, but most are based on the theories. This article makes analysis from the quantitative point of view, by means of element analysis of information to make the effectiveness of bilingual education research for students, and through a group controlled test a comparative analysis to better quantify the extent to reflect the effectiveness of bilingual education and to help students improve knowledge and capacity enhancement.

Xiaohua Zhu
Chapter 89. Culture Shock and Adaptation in Chinese Teaching

The economy and society of Liangshan Yi Autonomous Prefecture has been rapidly changing in the twenty first century. Owe to the policy of Western China Development, primary education of Liangshan faces more opportunities as well as challenges, but it is found that the particularity of Liangshan national education has suffered cultural shock. How to adapt to the changes of social culture and how to explore a better way to adapt Yi traditional culture are the keystones of developing Liangshan ethnic education. The paper mainly focuses on Chinese teaching in Yi rural schools to find sustainable developing ways of combining Yi traditional culture and modern teaching technology.

Xue Xiao
Chapter 90. Research of College Chinese Language and Literature Curriculum Location and Reform

With the increasing expansion of university enrolment and employment pressure, the university curriculum reform is imperative. College Chinese language and literature, as a non-Chinese major public course, plays an important role in improving the student’s cultural cultivation and the humanistic spirit. But currently, many colleges don’t pay enough attention to college Chinese language and literature. They divide the college Chinese college language and literature into brink curriculum. And these make the college Chinese language and literature locate inaccurately in the curriculum system. This article will locate the college Chinese language and literature correctly, and analyze the question and solutions of its reform. This is the problem the college Chinese language and literature must face, and also current academia research priorities and hot spots.

Yijie Wang, Hong Yan, Zhongzhi Han
Chapter 91. Research on English Autonomous Learning Ability Training of Vocational Students

At present, Chinese-foreign cooperatively-run schools projects are increasing, but students’ English comprehensive ability in the projects fail to meet the demand. Especially the students’ initiative, such as learning motivation, learning effectiveness, and learning methods and so on, can’t be fully used to improve their English learning ability. Therefore, this paper studies the status quo of these projects, makes investigation and analysis on the problems in the process, establishes related mathematical model and analyzes through mathematical statistics law to improve students’ English proficiency, in order to provide reasonable methods to improve students’ English autonomous learning, and to further improve the developing capacity of the Chinese-foreign cooperatively-run schools.

Qizheng Mao, Jing Lu
Chapter 92. Study on University Literature Teaching Based on Multimedia Technology

Currently, the multimedia language teaching has gradually entered the university, the old and the young program, and gradually plays a great charm, and gradually influence and change the traditional language teaching. Multimedia is a new technology lived in a simple or synthesized form shown by the text, the graphics, the images, the animation as well as audio, video and other information, which processed through the computer’s software and hardware. I apply this new technology in teaching that’s the multimedia teaching.

Yanhui Zhang
Chapter 93. Interactive Peer Learning in an English Immersion Context

English immersion in the mainland of China has started in Xi’an since the late 1990s, and extended into other cities in the mainland of China. This study reported the findings of the students’ interactive peer learning model in the immersion programs, such as peer prompting and waiting; non-verbal expressions; correcting errors and modulating speaking volume; translation; attending to the peer interlocutor’s needs; and reciprocating peer assistance.

Xiaohua Liang
Chapter 94. Improved Scheme of CET4 Test

College English Test Band IV has aroused argument among students and English teachers, especially about its validity and reliability. The key problem of CET4 lies in that it lack of validity and its shortcoming results in some negative influence on language teaching. In order to improve the positive backwash of CET4, we must first make clearly six questions concerning validity of test. At the same time we should consider other factors when we reform the CET4.

Xin Wan
Chapter 95. Analysis on Misuse of English Verbs

In the course of college English teaching, English teachers may find some errors made by the non-English majors. Errors made when they are using English verbs are analyzed from the aspect of the similarities and differences between English verbs and Chinese verbs in this thesis. We can conclude that the most obvious cause of the misuse seems to be the interference of the first language (L1), that is, interlingual errors affect the English output of Chinese students. At last, the author calls for more input of the difference between L1 and L2 in L2 teaching and acquisition so that the same mistakes can be avoided.

Changhong Guo
Chapter 96. Study on English Immersion in China

Launched in the late 1990s in Xi’an, the first and the most influential English immersion programs CCUEI were carried out in some big cities in the mainland of China. Fifteen years of implementation witnessed the success as well as the challenges, which need reflect and draw the implications for pedagogy and teacher education.

Xiaohua Liang
Chapter 97. Analysis on Cross-Cultural Factors on English Translation

Language is a tool that is used by human beings for communication with each other. In general, there is a great difference among linguistic forms of different countries. As a commonly-used language in the whole world, English language has been extensively applied in a variety of international exchange activities. Along with the arrival of the economic globalization, the intercourse activities between China and developed countries have proved to be more and more frequent within the past few years. In the mean time, the translations from Chinese-to-English and English-to-Chinese appear especially important. Because there are a great number of differences among different countries in cultural factors, it is natural for their English translation methods and literal meanings to be different to some extent. With regard to this point, by taking western and eastern cultures for an example, the author carries out an analysis on the influences of the cross-cultural factors on the translations from Chinese-to-English and English-to-Chinese in this paper.

Zhaoyang Guo
Chapter 98. On the Content-Based Instruction of EFL for Chinese Undergraduates

Content-based instruction has been gaining widespread popularity in the teaching of both ESL and EFL. Despite its reported and recognized advantages, however, many English teachers fail to make full use of its content and benefits of language learning. In addition, there are comparatively few studies which offer theoretical foundation for content-based teaching and constructive suggestions for its integration in the settings of EFL. This article aims to connect theory with practice and help teachers of EFL in China to maximize the potential of content-based instruction. To achieve this goal, it first presents a short literature review on project-based instruction, followed by a summary of its advantages and beneficial outcomes of using the internet in order to implement it. It then proposes an eight-step process for the sequencing of project work and finally demonstrate a real-world project specially designed for Chinese EFL students. Both the design and the teaching activities proposed can be easily transferred to other settings.

Min Yu
Chapter 99. Measuring Language Attitudes Based on Matched-Guise Technique

This paper is about the language attitudes that Uyghur University students in Xinjiang have towards Uyghur-their mother tongue, Chinese-their second language, and English-their foreign and third language. The language attitudes of 236 Uyghur undergraduate students from three universities in Urumqi were investigated using the matched-guise technique. This study finds that although there are statistically significant differences between their attitudes towards Uyghur, Chinese and English, Uyghur university students hold overall favorable and positive attitudes towards all the three languages, and they give Uyghur the highest rating.

Huaying Chen, Huaizhou Mao
Chapter 100. Research on Black Humor in Slaughterhouse Five

Kurt Vonnegut and Joseph Heller are well-known writers in America. Their representative works Slaughterhouse-Five and Catch 22 are the important works in 1960s’, which have strong features of black humor. The author makes comparison between these two novels from several aspects, such as, background, narrative manner, language logic and character making. In this way, the author wants to show the black humor features in these two works.

Shichao Yuan
Chapter 101. Study on Non-Native English Teaching

With English as an international language, there was a lot of pressure on non-native teachers of English to improve their spoken language skills to meet the changing needs of their student. The author investigated in the basic condition of NNESTs, and the author argued that improves their professional qualities and teaching accomplishments should be put on the agenda as soon as possible.

Jingjing Guan
Chapter 102. Rhetorical Analysis of Beauty of Famous English Sayings

Famous English sayings have rich ideological content and beautiful language. Due to the use of various rhetorical devices at phonological, semantic, syntactic levels and figures of speeches, the English sayings have developed a unique style. Their beauty is generated by phonological repetition, semantic antithesis, syntactic parallelism, and the use the various figures of speeches such as simile, metaphor and paradox.

Xiaona Wu, Lanlan Wang
Metadata
Title
Informatics and Management Science IV
Editor
Wenjiang Du
Copyright Year
2013
Publisher
Springer London
Electronic ISBN
978-1-4471-4793-0
Print ISBN
978-1-4471-4792-3
DOI
https://doi.org/10.1007/978-1-4471-4793-0

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