Information Provision in Bus Terminals. Riga Case Study

The chapter delves into the significance of information provision in bus terminals, emphasizing its role in enhancing passenger satisfaction and operational efficiency. It examines the evolving landscape of transportation infrastructure, where clear and well-designed signage is crucial for guiding passengers and improving their overall experience. The study highlights the importance of visual information, such as digital displays and wayfinding signage, in facilitating seamless navigation within terminals. A comprehensive review of best practices from various terminals worldwide is presented, showcasing innovative approaches to information delivery and passenger assistance. The case study of the Riga International Coach Terminal (RICT) provides a detailed analysis of current information provision strategies, identifying strengths and areas for improvement. The chapter discusses the results of a pilot survey conducted at RICT, revealing passenger feedback on information services and wayfinding signage. Key findings include the need for more inclusive signage, multilingual information, and enhanced visual aids to cater to diverse passenger needs. The chapter concludes with a SWOT analysis of RICT, offering insights into potential opportunities and threats in the realm of information provision. It underscores the importance of continuous improvement and innovation in transportation infrastructure to meet the evolving needs of passengers and ensure a positive travel experience.