Information Streams for Inter-ethnic Relations in Crimea and Sevastopol: SMA and Discourse Analysis of Posts in Social Networks of Runet

The article is devoted to the results of the Social Media Analytics study of dynamic, technological and substantial markers of social media Russian-writing flows on interethnic and inter-religious relations in Crimea and Sevastopol. The study assessed the extent of the social media Russian-writing messages representing the forming of negative interethnic and inter-religious attitudes among Crimean and Sevastopol inhabitants. The logic of study leads from the development of social and cultural contexts to shaping of digital patterns of interethnic and inter-religious relations and from accumulating of relevant social media streams to the analysis of metrics of information flows. The authors consider Russian state policy on inter-ethnic and inter-religious relations and publication activity of social media leaders of mass opinion the main factors of changes in the proportion of social media documents concerning on the interactions between ethnic Russians and Ukrainians, and between ethnic Russians and Crimean Tatars. The main prospect of the study is the development of digital markers for the automatic uploading Ukrainian-writing and Crimean Tatar-writing streams to compare their characteristics, reflecting the inter-ethnic and inter-religious relations in Crimea and Sevastopol.