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Published in:
The Communication Challenge of Our Century Read chapter Read first chapter

2016 | OriginalPaper | Chapter

7. Ingredients of a Successful Climate Movement

Author : Susanna Priest

Published in: Communicating Climate Change

Publisher: Palgrave Macmillan UK

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Abstract

News media tend to follow social issues through what has been called the “issue-attention cycle”, resulting in issues appearing in the media and then, over time, disappearing as it becomes clear the issue is difficult to solve. Climate has been through this cycle several times. The only likely way to overcome this pattern is sustained activity by active organizations that orchestrate newsworthy events and generate the information subsidies that put an issue on the news agenda. In short, climate requires its own social movement. This chapter then turns to the scholarly literature on social movements to find out what they require for success: successful resource mobilization, a sense of collective identity, awareness of political opportunities, and strategic planning. Communication can help with each of these.

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previous chapter Critical Science Literacy: Making Sense of Science
next chapter The Path Forward: Making Change Happen
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Metadata
Title
Ingredients of a Successful Climate Movement
Author
Susanna Priest
Copyright Year
2016
Book
Communicating Climate Change

Print ISBN: 978-1-137-58578-3

Electronic ISBN: 978-1-137-58579-0

Copyright Year: 2016

DOI
https://doi.org/10.1057/978-1-137-58579-0_7