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25-04-2017 | Originalbeitrag / Original Article

Inklusive Wertschöpfung auf BOP Märkten

Interdisziplinäre Implikationen für Nachhaltigkeitsmanagement in frugalen Innovationskontexten

Author: Marlen Gabriele Arnold

Published in: Sustainability Nexus Forum | Issue 1-2/2017

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Zusammenfassung

Base- oder Bottom of the Pyramid-Märkte als Quelle und Abnehmer frugaler Innovationen stellen eine Herausforderung im Rahmen einer nachhaltigen Entwicklung und inklusiver Wertschöpfung dar. Beispielhaft an zwei frugalen Innovationen werden wesentliche Charakteristika eines Nachhaltigkeitsmanagements aufgezeigt. Eine kollaborative Wertschöpfungskette mit vielfältigen Partnern führt zum Erfolg. Lokale Beschaffungsaktivitäten führen zu erheblichen Nachhaltigkeitsvorteilen.
previous article Conceptualizing sustainability from a consumer perspective
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Footnotes
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Metadata
Title
Inklusive Wertschöpfung auf BOP Märkten
Interdisziplinäre Implikationen für Nachhaltigkeitsmanagement in frugalen Innovationskontexten
Author
Marlen Gabriele Arnold
Publication date
25-04-2017
Publisher
Springer Berlin Heidelberg
Published in
Sustainability Nexus Forum / Issue 1-2/2017
Print ISSN: 2948-1619
Electronic ISSN: 2948-1627
DOI
https://doi.org/10.1007/s00550-017-0442-y

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