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2022 | OriginalPaper | Chapter

1. Innovate or Die: Efficient Innovation Instead of Inefficient Start-Up Thinking

Authors : Lucas Sauberschwarz, Lysander Weiss

Published in: The Corporates Strike Back

Publisher: Springer International Publishing

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Abstract

With upcoming disruptive start-ups changing the rules of the game, innovation has become increasingly essential and difficult for incumbents to thrive in today’s world. By copying the start-up methods, large companies try to solve the innovation dilemma of simultaneously managing their existing core business and creating new, disruptive innovations. However, these start-up methods are focused on opportunistic greenfield innovation. Consequently, implementing them in complex corporate environments leads to a vanishingly small chance of success. To increase these chances, incumbents need to find a way to exploit their strengths as an unfair advantage by developing efficient innovations with high customer fit and traction. Using the proposed 5C process, corporates can find the balance between their core business and future opportunities to win the innovation battle against disruptive start-ups with efficient innovation.

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Metadata
Title
Innovate or Die: Efficient Innovation Instead of Inefficient Start-UpStart-up Thinking
Authors
Lucas Sauberschwarz
Lysander Weiss
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-030-79114-8_1

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