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2022 | OriginalPaper | Chapter

Innovation Strategies for Strategic Entrepreneurship in Ever-Increasing Turbulent Markets

Author : Mario Coccia

Published in: Strategic Entrepreneurship

Publisher: Springer International Publishing

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Abstract

Strategic entrepreneurship is an activity that enables the firms to take advantage of important opportunities or to cope with consequential environmental threats. Innovation is one of the critical elements of strategic entrepreneurship that supports strategies of firms to achieve and/or sustain competitive advantage in turbulent markets. This contribution presents different innovation strategies for strategic entrepreneurship to increase and/or sustain competitiveness and performance of firms in markets, and also to clarify how strategic entrepreneurship could be accompanied by crisis management.

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Metadata
Title
Innovation StrategiesInnovation strategies for Strategic EntrepreneurshipCompetitive strategic entrepreneurship in Ever-Increasing Turbulent Markets
Author
Mario Coccia
Copyright Year
2022
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-86032-5_12