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3. Innovation und Transformation der Content-Erstellung in der Medienbranche durch generative Künstliche Intelligenz und Deepfakes

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Nastasja Alexandra Brecht
Published in
Deepfakes und generative Künstliche Intelligenz in der Medienbranche
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Textgenerierung durch Sprachmodelle im Journalismus und der Nachrichtenproduktion kann als Fundament der Nutzung Künstlicher Intelligenz in der Medienbranche gesehen werden. Roboterjournalismus und die Automatisierung einfacher, datenbasierter Nachrichten wie Sportergebnisse oder Wetter zählen seit Jahren zum Standardinventar großer Medienunternehmen. In der Strukturierung von Daten, der Berechnung von Zahlen, Automatisierung und Personalisierung von Inhalten sowie der Vorhersage von Trends gelten einfache Sprachmodelle als hocheffiziente Unterstützung für Journalistinnen und Journalisten.

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previous chapter Grundlagen Künstlicher Intelligenz in der Medienbranche
next chapter Ökonomische, gesellschaftliche und ethische Dimensionen generativer Künstlicher Intelligenz und Deepfakes in der Medienbranche
Title
Innovation und Transformation der Content-Erstellung in der Medienbranche durch generative Künstliche Intelligenz und Deepfakes
Author
Nastasja Alexandra Brecht
Copyright Year
2025
Book
Deepfakes und generative Künstliche Intelligenz in der Medienbranche

Print ISBN: 978-3-658-50524-0

Electronic ISBN: 978-3-658-50525-7

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-658-50525-7_3