Advertisement
Published in:
2009 | OriginalPaper | Chapter
Innovationsstrategie: Fokus auf Systematik und Selektion der Innovationsfelder bringen Rendite
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
In many companies innovation still is more an art than a science. The innovation focus is on creativity and on new products and not on systematics and on financial return. By introducing a company-specific innovation management, by increasing the width of innovation fields being addressed and by focusing on financial return the gap between creativity and systematics can be closed and the innovation performance can be improved.