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Published in:
2024 | OriginalPaper | Chapter
8. Innovative on the Road: Who Invents and Who Follows?
Author : DoktorB Barbara Flügge
Published in: Smart Mobility in Practice: Good Car, Bad Car, No Car – Is this the End of Nurturing Our Mobility DNA?
Publisher: Springer Fachmedien Wiesbaden
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Abstract
The basis of successful innovation consists of the ability to act, legitimation and productive application. Being successful requires assertiveness and marketing skills—especially in organisational networks and in the internal competition of established companies. For innovative mobility concepts such as autonomous driving, for example, newcomers and suppliers to the automotive industry are increasingly distinguishing themselves. Those who believe in innovation set off, regardless of whether their own position is called into question or not. Among the pioneers are the Styrian region in Austria with Alp.Lab, the ENTOURAGE research project, and SAP® with its decision to promote sustainable mobility beyond company boundaries.
