Abstract
This chapter focuses on the role of innovativeness and competitiveness in Polish service enterprises. An econometric analysis was done that focused on the average scores related to threats resulting from services market liberalization in the opinion of enterprises according to the size of the enterprise and type of services. Both the benefits and threats resulting from the liberalization of the services market of Polish service enterprises operating on the markets of other CEEC differed with regard to the size of the enterprise and the type of services provided. Suggestions for future research are included together with managerial implications.