Innovatives Schadenmanagement in Versicherungen

2010
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Authors: Tim Braasch; Michael Danisch
Published in: Handbuch Versicherungsmarketing
Publisher: Springer Berlin Heidelberg

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Abstract

Die Deregulierung der Versicherungsmärkte hat die Kapitalgewinne der Assekuranz- Unternehmen deutlich geschmälert. Profitabilität kann nicht (mehr) ausschließlich über Volumen erzielt werden. Der Wettbewerb hat spürbar an Härte zugenommen. Die Herausforderung für die Versicherungsunternehmen besteht darin, sich vom Konkurrenzumfeld zu differenzieren und gleichzeitig Kostenbelastungen zu senken.

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Metadata

Title: Innovatives Schadenmanagement in Versicherungen
Authors: Tim Braasch
Michael Danisch
Publisher: Springer Berlin Heidelberg
Book: Handbuch Versicherungsmarketing
Print ISBN: 978-3-642-10275-2

Electronic ISBN: 978-3-642-10276-9

Copyright Year: 2010
DOI: https://doi.org/10.1007/978-3-642-10276-9_16