Insights from Social Resource Theory for Service Business Development

2018
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Authors: Holger Roschk; Wendy Trabold; Katja Gelbrich
Published in: Service Business Development
Publisher: Springer Fachmedien Wiesbaden

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Abstract

The authors discuss how Social Resource Theory can provide a theoretical perspective to the development of service businesses, in particular with regards to the early stages of service development (e.g. idea generation or concept development). Its value lies in the conceptualization of what resources can be exchanged and how they are exchanged in interpersonal encounters, thus allowing to formulate a variety of implications for the development of new service offerings.

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Metadata

Title: Insights from Social Resource Theory for Service Business Development
Authors: Holger Roschk
Wendy Trabold
Katja Gelbrich
Publisher: Springer Fachmedien Wiesbaden
Book: Service Business Development
Print ISBN: 978-3-658-22425-7

Electronic ISBN: 978-3-658-22426-4

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-658-22426-4_2