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2018 | OriginalPaper | Chapter

4. Instrumente des Online-Marketings

Author : Ralf T. Kreutzer

Published in: Praxisorientiertes Online-Marketing

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Fähigkeit,
  • die unterschiedlichen Ausprägungen der Online-Instrumente und ihre jeweiligen Ziele zu erfassen
  • Push- und Pull-Kommunikation im Online-Marketing zu unterscheiden
  • die Verbreitung von Cross-Media-Kampagnen zu verstehen
  • verschiedene Multi-/Omni-Channel-Engagements zu unterscheiden

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Metadata
Title
Instrumente des Online-Marketings
Author
Ralf T. Kreutzer
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-658-17912-0_4