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About this book

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions.

The book explains that this requires business-oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company in a role-playing game.

The second edition of the book has been completely revised, restructured and supplemented with actual topics such as blockchains in supply chains and the correlation between Big Data analytics, artificial intelligence and machine learning. The structure of the book is based on the gradual implementation and integration of the respective information systems from the business and management perspectives. Part I contains chapters with detailed descriptions of the topics supplemented by online tests and exercises. Part II introduces role play and the online gaming and simulation environment. Supplementary teaching material, presentations, templates, and video clips are available online in the gaming area.

The gaming and business simulation Kdibisglobal.com, newly created for this book, now includes a beer division, a bottled water division, a soft drink division and a manufacturing division for barcode cash register scanner with their specific business processes and supply chains.

Table of Contents

Frontmatter

1. Introduction

Abstract
The virtual gaming environment www.​kdibisglobal.​com is the web-based business simulation system created specifically for these courses. It is complementary to the book with games, templates for decisions, and presentations, including simulation results, exercises, and case studies for each book chapter. This course simulates the gradual implementation and integration of business information systems and processes of four competing companies over a period of 3–5 fiscal years.
Klaus-Dieter Gronwald

Business Integration Methods

Frontmatter

2. ERP: Enterprise Resource Planning

Abstract
The Enterprise Resource Planning (ERP) part deals extensively with the strategic objectives of an ERP implementation. It is complemented by topics such as ERP template development and rollouts, total cost of ownership and organizational change management. A comprehensive chapter on organizational readiness deals with best practices quality and process models.
Klaus-Dieter Gronwald

Chapter 3. SCM: Supply Chain Management

Abstract
This chapter describes procedures and methods of demand forecasting to avoid the bullwhip effect and inventory management to minimize inventory costs as a basis for the successful implementation of supply chain management. Demand forecasting focuses on time series models and inventory management on economic order quantity (EOQ) models. The topics of this chapter span from kanban as lean manufacturing process in production up to blockchains in supply chain management automation extending supply chain management across company borders back to the point of extraction of raw material making supply chain management integrated parts of global socioeconomical and socioecological systems incorporating social, ecological, and economical responsibilities.
Klaus-Dieter Gronwald

4. CRM: Customer Relationship Management

Abstract
Customer relationship management is introduced as a customer-oriented concept for the implementation of marketing strategies. The four methods of a CRM system—strategic, analytical, operational, and communicative—are prerequisites for the SCM—CRM—Big Data integration.
Klaus-Dieter Gronwald

5. BI: Business Intelligence

Abstract
Business Intelligence will be formally introduced as an independent discipline with the procedures that distinguish this area from big data analytics: OLAP, OLTP, ETL, and data mining.
Klaus-Dieter Gronwald

6. Big Data Analytics

Abstract
Business Intelligence and Big Data Analytics are separated from each other and introduced as independent complementary methods. Predictive analytics, sentiment analysis, and social media analytics are introduced as Big Data methods for active market management on an individual customer basis and prepare the last game round of a transparent and proactive market influence with real-time intelligence. Theoretical foundations and algorithms for social media text mining and sentiment analysis as performance measures for marketing activities of companies and products are developed as preparation for the CRM-Big Data integration game of Sect. 9.​10.
Klaus-Dieter Gronwald

7. Artificial Intelligence

Abstract
Machine learning and deep learning as artificial intelligence methods use algorithms to learn from data to make predictions, not from programming. Big data are the enablers and the backbone for any artificial intelligence application. The data quality with outlier and noise detection becomes of significant importance. Machine learning and deep learning have become distinguishable and separable methods with own tools and algorithms. Basic algorithms for regression and classification in machine learning, as well as single and multilayer neural networks for deep learning are developed as basis for the machine learning game in Sect. 9.​11 and the online manufacture course as explained in Sect. 8.​3.
Klaus-Dieter Gronwald

Business Simulation

Frontmatter

8. Kdibis Global

Abstract
The virtual company kdibisglobal.com is the online gaming environment for practicing the learning content of Chaps. 27 of this book with 2 million lines of code, 90 database tables, and 100,000 records of data created by each class in four game rounds and with thousands of charts for results analysis. kdibisglobal.​com has four competing companies. Each comes with a beverage and a manufacture division. The beverages division is the playground for roleplay and online gaming of Chap. 9 of this book. The manufacture division is an e-learning course at kdibisglobal.​com with the theory of Chaps. 3 and 7 of this book. The beverages divisions of the four companies have identical subdivisions for beer, soft drinks, and water with 11 products each and business units, forming a four-stage supply chain. The manufacture divisions of the four companies have a sensor and a scanner subdivision with a portfolio of 11 products.
Klaus-Dieter Gronwald

9. The Beverages Roleplay and Games

Abstract
Regardless of whether the games are actively played during the course, a registration of the course participants at www.kdibisglobal.com is mandatory to access templates for review meetings, lecture notes, presentations, case studies, exercises, and other tools.
Klaus-Dieter Gronwald

Backmatter

Additional information

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