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2018 | OriginalPaper | Chapter

Integration Mechanisms as Enablers of International Standardized Strategies

Authors : Gregor Pfajfar, Aviv Shoham, Maja Makovec Brenčič, Vesna Virant

Published in: Advances in Global Marketing

Publisher: Springer International Publishing

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Abstract

This chapter aims to assess the relationships between standardization of international strategy and performance. Additionally, it aims to study the relationships of four integration modes with international strategies. A sample of Slovene exporters is used. Managers responded to a structured survey. Structural equation modeling (SEM) was applied. It was found that integration modes play a role in allowing standardized strategies to be developed and implemented successfully. This study is the first to assess the integration modes → standardization relationships. Its findings are useful to academia and international managers.

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previous chapter Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets

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Providing separate hypotheses for each path in our model would have required 16 hypotheses for H1 and another four for H2. We rely on readers to be able to view H1–2 as combination hypotheses.

A full list of items is available in Appendix 1.

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Title: Integration Mechanisms as Enablers of International Standardized Strategies
Authors: Gregor Pfajfar
Aviv Shoham
Maja Makovec Brenčič
Vesna Virant
Publisher: Springer International Publishing
Book: Advances in Global Marketing
Print ISBN: 978-3-319-61384-0

Electronic ISBN: 978-3-319-61385-7

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-319-61385-7_13