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2019 | OriginalPaper | Chapter

9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement

Author : Gail S. Thornton

Published in: Strategic Employee Communication

Publisher: Springer International Publishing

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Abstract

The core purpose of internal communications continues to be as a force that establishes a connection between employees’ own development and performance objectives while propelling success in the business outcomes of the company. Internal communication represents a distinct advantage in a company as employees may be the most important audience for a company’s organizational communication and corporate branding efforts (Christensen and Askegaard 35(3–4): 292–315, 2001). We judge success in our internal communications when employees are able see the value for their own career and work interests by understanding, believing in, and behaving in line with the company’s business objectives.

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previous chapter Employer Branding, Employee Value Proposition, and Employee Experience: New Approaches for People Management in Organizations

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Title: Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement
Author: Gail S. Thornton
Publisher: Springer International Publishing
Book: Strategic Employee Communication
Print ISBN: 978-3-319-97893-2

Electronic ISBN: 978-3-319-97894-9

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-319-97894-9_9