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2024 | OriginalPaper | Chapter

7. Internal Stakeholders in Focus

Authors : Anne Katrine Lund, Mette Refshauge

Published in: Mastering Corporate Communication

Publisher: Springer Nature Switzerland

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Abstract

Results, engagement and well-being. As a professional communicator, there are countless reasons to pay particular attention to internal stakeholders. This chapter looks at some of the key factors in creating direction, meaning and engagement through strategic communication.

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Metadata
Title
Internal Stakeholders in Focus
Authors
Anne Katrine Lund
Mette Refshauge
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-50232-3_7