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Open Access 24-07-2024

International entrepreneurial culture as a booster of early and rapid internationalisation: A comparative study of Born Globals vs non-Born Globals

Authors: Edgar Nave, João J. Ferreira, Pedro Mota Veiga

Published in: Journal of International Entrepreneurship

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Abstract

The literature demonstrates how Born Globals (BGs) make recourse to distinctive strategic intangible assets to accelerate their internationalisation processes while, nevertheless, broadly neglecting the role of International Entrepreneurial Culture (IEC) in generating and differentiating BGs despite its relevant role. This study examines the IEC as a driver of the early and rapid internationalisation of BGs and correspondingly seeks to capture the prevailing differences compared to non-Born Globals (non-BGs).
Thus, we empirically tested and validated an IEC scale for a sample of 66 BGs and 102 non-BGs and deployed multivariate analysis techniques to identify the main differences among company profiles. The results reveal how BGs stand out from their peers in terms of autonomy (a dimension of the international entrepreneurial orientation (IEO)), international motivation, and international market orientation. Therefore, concentrating on developing these dimensions may return an effective means of boosting rapid and early internationalisation and thereby stand out from the competition. The remaining IEO dimensions, the international learning orientation and the international networking orientation were not relevant to this differentiating process.
This research has important theoretical and practical implications, encouraging and guiding BG managers to adopt a strategic posture emphasising some particular IEC dimensions to differentiate themselves from their competitors and succeed in their early international involvement.
Notes

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Summary highlights

Contributions: This study deepens the literature on international entrepreneurship and provides guidelines for practitioners in several ways. We expand the debate on what makes BGs special and differentiates them from late exporters (non-BGs), adopting the IEC dimensions (international entrepreneurial orientation, international market orientation, international motivation, international learning orientation, international networking orientation with competitors and non-competitors) within a holistic and multidimensional perspective, and hitherto only scantly explored by scholars. On a practical level, we put forward guidelines for SME managers with scarce resources in terms of the intangible strategic assets (i.e., the IEC dimensions) they should seek to develop to quickly access external markets and stand out from their counterparts.
Research questions: Do BGs exhibit significant differences in relation to the IEC when compared to non-BGs? Which of the IEC dimensions should SMEs seek to boost to obtain early and rapid access to international markets while differentiating themselves from the competition?
Data: We collected data from 168 Portuguese SMEs reporting international activities in recent years, categorised as 66 BGs and 102 non-BGs, and from across various sectors of activity.
Methodology: The study applied a questionnaire based on the Dimitratos et al. (2012) scale of six IEC factors to already internationalised SMEs. We then performed Confirmatory Factor Analysis (CFA) to assess the reliability and validity of the constructs (PLS-SEM); followed by MANOVA and ANOVA (SPSS) to capture differences between BGs and non-BGs in terms of the IEC dimensions.
Results/findings: The study demonstrates that BGs stand out from their peers only in three IEC dimensions, specifically, autonomy (IEO dimension), international motivation, and international market orientation. The remaining IEC dimensions did not emerge as decisive to this differentiating process for accessing international markets.
Theoretical implications: The study conveys how BGs may deploy three IEC dimensions to boost rapid and early internationalisation and self-differentiation. This does not confirm the theoretical premise that BGs are special and display exceptional attributes.
Practical implications for management and recommendations: SME managers with limited resources but ambitions to accelerate their internationalisation process can focus on developing the three aforementioned dimensions, thereby avoiding investing too many resources and incurring excessive risks.
Limitations: The study covers only a limited sample of BGs while consisting of SMEs from various sectors of activity. A greater number of BGs and focusing on innovative, technological, and knowledge-intensive industries might produce different results regarding the IEC. Furthermore, it would have been beneficial to control for SME years in business and the market conditions prevailing at the beginning of their internationalisation processes.
Suggestions for future research avenues: Scholars should focus on developing more studies on the IEC not only due to its relevance and breadth but, above all, because it constitutes a valuable intangible strategic asset for SMEs. Following our line of research, it would be especially interesting to examine whether the IEC dimensions hold predictive powers over turning BG. Qualitative studies on this topic might advance the literature and capture another level of detail.

Introduction

Entrepreneurship receives widespread recognition throughout society. In addition to new venture creation, entrepreneurship also incorporates the internationalisation of companies and their entrance into new markets (Baronchelli and Cassia 2014; Swoboda and Olejnik 2016).
An increasing number of small and medium-sized companies (SMEs), backed by this globalised environment, seek to internationalise and search for new opportunities in external markets, boosting their competitiveness and performance (Buccieri et al. 2020; Oviatt and McDougall 2005). Among such companies, the Born Globals (BGs)—small and young entrepreneurial start-ups that engage in international business shortly after their founding and generally characterised by their limited resources (Cavusgil and Knight 2015; Knight and Cavusgil 2004)—stand out. These companies presuppose early and accelerated internationalisation processes (McDougall et al. 1994), thus contrasting with more conservative internationalisation strategies (Cavusgil and Knight 2015), namely the Uppsala model (Johanson and Vahlne 1977). Other references to BGs include the companies classified in various studies as International New Ventures (INVs) (Coviello et al. 2011; Covin and Miller 2013).
BGs have received considerable attention in the literature over recent decades and interlink with the origins of international entrepreneurship as a field of study (McDougall and Oviatt 2000; Mort and Weerawardena 2006; Wadeson 2020). In this regard, studies seeking to understand just what makes BGs different and so special, especially when compared to non-BGs (e.g. Choquette et al. 2017; Gerschewski et al. 2015; Hennart et al. 2021; Moen et al. 2022), constitute an emerging and interesting line of research.
Furthermore, various studies (Dimitratos et al. 2012; Nave and Ferreira 2022; Nave et al. 2024) highlight the need for future research to converge and explore International entrepreneurial culture (IEC) as a means of conceptualising a comprehensive portrayal of international entrepreneurship.
IEC can be interpreted as an organisational culture that facilitates and accommodates the international entrepreneurial activities of the firm (Zahra 2005). According to Dimitratos et al. (2012), the IEC integrates the following six dimensions: international entrepreneurial orientation (IEO), international market orientation, international motivation, international learning orientation, and international networking orientation (with competitors and non-competitors).
Despite the relevance of the IEC as an intangible strategic asset, the actual concept remains underexplored by the literature (see Buccieri et al. 2020, 2021; Dimitratos et al. 2012, 2016a, b; Gabrielsson et al. 2014), especially when compared with international entrepreneurial orientation (IEO), which grew exponentially in recent years (Covin and Miller 2013). The IEC provides a holistic and multidimensional perspective (Dimitratos et al. 2016a, b; Gabrielsson et al. 2014), which reaches further than the IEO by concentrating on the most relevant and decisive dimensions for companies seeking to actively internationalise. The IEC thus represents an upgraded version of the IEO. By developing and exploring IEC dimensions, SME managers with limited resources can enrich their organisational attributes, which then open up external markets and obtain not only better levels of performance but also more competitive positioning in those markets.
The literature has maintained that BGs tend to display high levels of IEO (e.g. Ahmed and Brennan 2019; Dimitratos et al. 2010; Freeman and Cavusgil 2007; Gerschewski et al. 2015; Hennart et al. 2021; Knight and Cavusgil 2004; Kuivalainen et al. 2007). However, few studies have focused on associating IEC with BGs. As regards this issue, Buccieri et al. (2020) deploy the concept of IEC to understand how INVs leverage innovation and dynamic marketing capabilities. Buccieri et al. (2021) highlight the role of the IEC in shaping and guiding the dynamic capabilities that enable higher levels of international performance, while Gabrielsson et al. (2014) associate the IEC with the growth of INVs across their different phases. The literature neither contains any evidence approaching the nature of the relationship between IEC dimensions and BGs nor even compares these companies to their counterparts (late exporters). Given the above, we posit that an IEC might boost early and rapid internationalisation processes while also providing decisive factors that differentiate BGs and late exporters when accessing foreign markets.
Within this framework, our study aims to examine whether BGs display differences in terms of their IEC dimensions as regards the non-BGs. Stated otherwise, we here analyse whether IEC constitutes an enabling factor for BGs and seek to capture their differences in relation to non-BGs. To this end, we gathered quantitative data on 168 Portuguese SMEs (66 BGs and 102 non-BGs).
This study contributes to the literature on international entrepreneurship in several ways and provides practical contributions for SME managers. In theoretical terms, we simultaneously expand the dialogue around both the means of boosting early and rapid internationalisation and the types of unique and hard-to-imitate resources these companies should seek to develop to reach foreign markets. Secondly, we advance the IEC concept, testing the measuring instrument proposed by Dimitratos et al. (2012), hitherto not operationally applied in the literature. Thirdly, we posit that a disaggregated view of the additive impacts of IEC dimensions provides a more fine-grained explanation of differentiating factors of BGs, thus assigning a new role to IEC. Fourthly, we add the dimensions of competitive aggressiveness and autonomy (Lumpkin and Dess 1996) to the IEO—scarcely applied at the international level (Boso et al. 2017; Raats and Krakauer 2020) and that we believe may be relevant to this differentiating process whenever working in conjunction. Fifthly, we extend the scope of comparative studies involving BGs and non-BGs, diversifying the range of academic findings within this field (e.g. Gerschewski et al. 2015; Hennart et al. 2021; Knight and Liesch 2016; Kowalik et al. 2017; Messina and Hewitt-Dundas 2021; Moen et al. 2022).
Regarding practical contributions, we here provide knowledge to managers of newly launched SMEs that, despite their scarce resources, aim to internationalise early and rapidly and differentiate themselves from competitors through developing their intangible strategic assets, namely, the IEC dimensions. We also demonstrate how SMEs can transform into BGs and achieve differentiation by exploring just some of the IEC dimensions.

Literature review

Characteristics of Born Globals

BGs are companies that internationalise early and rapidly and sell a high proportion of their output abroad, perceiving the world as a marketplace (Cavusgil and Knight 2015; Hennart 2014; Madsen and Servais 1997). These companies build up their capacities and abilities to enter international markets over a short timeframe, in many cases preferring to ignore their domestic markets to overcome obstacles (Efrat et al. 2017; Rialp et al. 2005).
In recent years, the literature has provided various definitions of BGs, despite a lack of consensus in qualitative and quantitative terms (Ferguson et al. 2021). Knight and Cavusgil (1996:11) maintain that BGs are “small, [usually] technology-oriented companies that operate in international markets from the earliest days of their establishment (…) exporting at least 25% of their production within a few years of their formation”. In addition to their intense level of exports, BGs should simultaneously internationalise within 3 years of their own launching (Knight and Liesch 2016; Kuivalainen et al. 2007; Choquette et al. 2017).
While typically small in scale and with only limited tangible resources, BGs essentially compete according to their distinctive intangible resources and capabilities (Cavusgil and Knight 2015; Hennart et al. 2021). Their emergence interlinks with changes in the prevailing market conditions, especially the number of niche markets observed, rising levels of specialisation and investments in R&D, innovation, and ease of access to networks (Baronchelli and Cassia 2014; Wadeson 2020). To the extent that facilitating factors expand the opportunities for companies to look beyond their domestic markets, BGs tend to reach out and explore larger markets to expand their potential returns (Knight and Liesch 2016).
BGs also display international propensities, innovative cultures, and performance levels higher than their peers across various dimensions (turnover levels, employment, and number of export destinations) (Cavusgil and Knight 2015; Choquette et al. 2017). These companies play a key role in generating employment, economic growth, and high levels of commerce in the global economy (Ferguson et al. 2021; Knight and Liesch 2016).

International entrepreneurial culture (IEC)

IEC enables the capture of various facets of the organisational cultures of international companies that actively seek to explore opportunities beyond their domestic markets (Zahra et al. 2005). It involves the entire organisation, providing a holistic and multidimensional perspective on the IE of SMEs that seek to explore opportunities internationally (Dimitratos et al. 2012; Dimitratos et al. 2016a, b). Hence, companies with strong IECs are more likely to engage in international activities and are more aware and active in the search for opportunities (Buccieri et al. 2020; Dimitratos et al. 2012).
Dimitratos et al. (2012) develop and discuss a six-dimension conceptual framework for IEC: proactiveness, innovativeness, and risk-taking (IEO dimensions), international market orientation, international motivation, international learning orientation, and international networking orientation with competitors and non-competitors.
The IEC supports the international performance of BGs and their competitive strategies. BGs may overcome their lack of resources and develop their capacities and strategies to accelerate their growth by nurturing a strong IEC (Buccieri et al. 2020, 2021; Gabrielsson et al. 2014). Additionally, this may equally improve their adaptability for operating in unpredictable and turbulent environments (Buccieri et al. 2020).
Buccieri et al. (2020) add that a wide-reaching IEC spans a set of routines and knowledge for developing the international scope, designing innovative processes, calculating risks, undertaking market research, and developing alliances. Gabrielsson et al. (2014) report that international motivation, the propensity to innovation, the attitude towards risk, market orientation, and proactiveness (IEC dimensions) positively shape progress in the initial growth phases of INVs. In turn, international learning and networking positively enhance the growth of INVs throughout every phase in the life cycle. Zhang et al. (2009) conclude that international entrepreneurial capabilities generate a positive effect on the performance of INVs compared to traditional exporters. Zahra et al. (2005) suggest that INVs need to adopt an IEC to deal with shortcomings in their resources and obtain distinctive capacities. Buccieri et al. (2020) state that the IEC enables INVs to develop the necessary innovations and marketing capacities that facilitate international integration.

Hypotheses development

International entrepreneurial orientation (IEO)

Miller (1983) and Covin and Slevin (1989) first proposed this concept, initially made up of three dimensions: proactiveness, innovativeness, and risk-taking. As an extension of the entrepreneurial orientation, the IEO encapsulates the firm’s overall innovativeness, proactiveness, and risk-taking in the pursuit of international markets and obtaining global guidance (Covin and Slevin 1989; Freeman and Cavusgil 2007).
Subsequently, Lumpkin and Dess (1996) incorporate competitive aggressiveness and autonomy into the entrepreneurial orientation. Both dimensions have been incorporated into the internationalisation literature and generate a synergy effect for the internationalisation (Boso et al. 2017; Li et al. 2018; Lumpkin et al. 2009; Nave et al. 2024; Raats and Krakauer 2020).
Any IEO consists of the beliefs, preferences, and behaviours that determine internationalisation and the entrance into new markets (Covin and Miller 2013). This leads companies to constantly monitor the international environment to identify and explore newly emerging international opportunities at an early stage (De Clercq et al. 2005; Freixanet et al. 2020; Nave et al. 2024). A high level of IEO associates with high levels of international performance (Chen et al. 2020; Escandón-Barbosa et al. 2016; Kuivalainen et al. 2007) and eventually represents a key factor characterising BG firms (Moen et al. 2022).
Specifically, international proactiveness captures the trend for companies to recognise and explore business opportunities in a pre-emptive and commercially aggressive stance (Boso et al. 2017; Lumpkin and Dess 1996). This reflects how the company perceives the market and new entrances through a future-focused perspective (Lumpkin and Dess 1996, 2001). Proactiveness stems from the interactions of the activities ongoing with clients and partners (Dimitratos et al. 2010), conveying the business commitment and attitudes towards internationalisation (Ciravegna et al. 2014). Ciravegna et al. (2014) conclude that companies that actively seek clients in external markets tend to export a greater proportion of their sales and enter a larger number of markets.
Proactiveness also generates positive influences over the early internationalisation processes and growth phases of INVs (Gabrielsson et al. 2014; Gerschewski et al. 2016; Messina and Hewitt-Dundas 2021). Chandra et al. (2012) highlight how BGs are extremely proactive. Furthermore, we posit that BGs can also resort to proactiveness to accelerate their internationalisation processes and achieve differentiation, resulting in the following research hypothesis:
  • H1a: BGs display higher levels of international proactiveness than non-BGs.
Innovativeness reflects the tendencies of companies to experiment and foster new ideas, moving on from established practices (Lumpkin and Dess 1996). The propensity for international innovativeness portrays the capacity of companies for supporting ideas, new and original products, and creative processes in international markets (Dimitratos et al. 2016a, b; Knight and Kim 2009; Kosała 2015; Lumpkin and Dess 1996).
This embodies a crucial dimension to the success of international entrepreneurship, influencing the resulting performance of SMEs (Knight and Cavusgil 2004). Therefore, organisations with the capacity to introduce innovations engage in bolder and more aggressive approaches, developing long-term presences in the international arena (De Clercq et al. 2005; Knight and Kim 2009).
Innovation also significantly associates with both the internationalisation of BGs (Cavusgil and Knight 2015; Prieto-Sánchez and Merino 2022) and their financial performances (Buccieri et al. 2020; Kim et al. 2011). Nave et al. (2024) conclude that innovativeness positively affects the early internationalisation of SMEs. International innovativeness provides a driver for successful BGs, enabling them to improve their competitiveness, as a means of differentiating themselves from the competition and ensuring their own survival (Baronchelli and Cassia 2014; Efrat et al. 2017; Freeman and Cavusgil 2007; Knight and Cavusgil 2004). BGs with internationally innovative positionings reduce barriers and enhance their own likelihood of expansion (Efrat et al. 2017). Gabrielsson et al. (2014) highlight the role of innovation across the different growth phases of INVs. Buccieri et al. (2020) emphasise how the capacities of INVs to innovate enable them to attract and retain clients. Incremental and radical innovations should constitute a key priority for INVs within the scope of remaining competitive (Buccieri et al. 2020). Hallbäck and Gabrielsson (2013) detail how innovation determines the ability of INVs to compete in various national markets. Furthermore, this may enable INVs to overcome resource constraints on innovating products and entering new markets (Faroque et al. 2017). Additionally, innovativeness contributes to a company’s likelihood of turning BG (Prieto-Sánchez and Merino 2022). When compared with more generally internationalised companies, BGs appear as more innovative (Kowalik et al. 2017), leading to the following hypothesis:
  • H1b: BGs display higher levels of international innovativeness than non-BGs.
International risk-taking constitutes the inclination to accept risks regarding uncertain international markets (Covin and Miller 2013) and includes the level of commitment towards adventurous activities and the perception of opportunities internationally (Dimitratos et al. 2016a, b; Gabrielsson et al. 2014).
Risk also positively influences the growth phases of the INVs (Gabrielsson et al. 2014). A swifter approach to international markets may significantly raise the expected value, especially when the BG’s own domestic market is only limited in scale. Managers of such companies register a lower propensity to wait, observe, and imitate the risk-taking decisions of their peers (Huang et al. 2020). Nevertheless, Knight and Cavusgil (2004) point out how BGs imitate their peers in their respective industrial sector out of the objective of reducing the uncertainty prevailing in international markets and returning better results.
There would seem to be a consensus around BGs intrinsically displaying a greater propensity to risk in their rapid internationalisation strategies when compared to those companies that gradually internationalise (Huang et al. 2020; Kowalik et al. 2017; Oviatt and McDougall 2005). Hence, we may propose the following study hypothesis:
  • H1b: BGs display higher levels of international innovativeness than non-BGs.
Competitive aggressiveness refers to the intensity and posture towards challenging and overcoming the competition to either enter a new market or improve the position in existing markets (Boso et al. 2017; Lumpkin and Dess 1996; Sundqvist et al. 2012). This interrelates with how companies react to market trends in international markets (Dimitratos et al. 2016a, b; Knight and Kim 2009), focusing on defending and attacking in various markets more effectively and efficiently than the competition (Boso et al. 2017). Competitive aggressiveness may also actively leverage the results for other entrepreneurial activities, such as innovation or proactively constructing and sustaining competitive advantages (Lumpkin and Dess 2001).
Nave et al. (2024) report that the implementation of an internal culture based on competitive aggressiveness drives a rise in the probability of companies engaging in early internationalisation. Despite that, studies on the dimensions of competitive aggressiveness in international contexts remain scarce. We would posit that competitive aggressiveness represents one of the distinctive characteristics of BGs, given their ambition, flexibility, and capacity to overcome their competitors in international markets, thus underpinning the following research hypothesis:
  • H1d: The BGs display higher levels of international competitive aggressiveness than non-BGs.
As regards the function of autonomy, this encapsulates the independence, flexibility, and self-determination necessary to take decisions regarding the exploitation of opportunities, advocating new ideas, concepts, and new business ventures (Lumpkin et al. 2009; Lumpkin and Dess 1996). According to Lumpkin et al. (2009), autonomy provides the independence necessary to pursue entrepreneurial activities.
Autonomy relates positively to the early internationalisation of SMEs (Nave et al. 2024). Chhotray et al. (2018) highlight the importance of autonomy and decision-making authority in BGs. BGs should nurture a culture that supports their staff’s daily activities and decisions, with their managers clearly communicating their intentions to employees, endowing them with the knowledge, autonomy, and freedom to take decisions (Chhotray et al. 2018; Faroque et al. 2017). Styles of leadership that incorporate the delegation of responsibilities and recognise the autonomy of the work by members of staff enable the early internationalisation processes of BGs (Chhotray et al. 2018; Nave et al. 2024), fostering an innovative culture focused on the results from exports (Faroque et al. 2017). Given this, we may therefore assume that BGs grant autonomy to their employees as a means of gaining traction in internationalisation processes and surpassing their competitors. We may thus put forward the following hypothesis:
H1e: BGs display higher levels of international autonomy than non-BGs.

International market orientation (IMO)

Market orientation refers to a firm’s focus on market needs and its sensitivity to changes in the market environment (Moen et al. 2022). On the international panorama, the IMO captures the propensity of companies to seek out greater value for their clients (Dimitratos et al. 2016a, b; Knight and Kim 2009) and external stakeholders (Alotaibi and Zhang 2017; He and Wei 2011). This derives from the ways in which companies draft strategies to grasp and improve their satisfaction of client needs in international contexts (Buccieri et al. 2020; Escandón-Barbosa et al. 2016; Nakos et al. 2019).
The IMO enables companies to establish effective strategies for R&D, production, monitoring the competition, and the services provided to clients while also contributing towards selecting the more distant international markets (He and Wei 2011). Zhou et al. (2006) refer to how this constitutes a unique and intangible variable that is difficult for the competition to replicate.
Knight and Kim (2009) and Nakos et al. (2019) note that, in addition to knowledge about international clients, SMEs need to monitor their competitors’ actions to improve their organisational structures through the alignment of their resources. These actions improve the performance in international markets (Alotaibi and Zhang 2017; Escandón-Barbosa et al. 2016; Nakos et al. 2019).
The IMO generates a positive influence on the growth of INVs (Gabrielsson et al. 2014), while preceded by entrepreneurial orientation and early internationalisation (Ripollés et al. 2012). These companies must develop their capacities to deepen their market-related skills to rapidly introduce changes to their products and services in international markets (Buccieri et al. 2020). The specific characteristics of INVs include strong adaptative capacities, frequently adopting entrepreneurial marketing strategies (product innovation, co-creation processes, branding, cobranding, sales channels, etc.) to be highly successful. Ripollés et al. (2012) also argue that early internationalisation contributes to developing an IMO favourable to advancing high levels of commitment to these markets. We, therefore, argue in favour of BGs being able to develop superior IMO levels through rapidly accessing foreign markets, especially when compared to other internationalised companies. We thus arrive at the following research hypothesis:
  • Hypothesis 2: BGs display higher levels of IMO than non-BGs.

International learning orientation (ILO)

DiBella et al. (1996:363) state that organisational learning reflects “the capacity within an organisation to maintain or improve performance based on experience”. This may value learning through the behaviour of entrepreneurs in conjunction with their staff members (Voudouris et al. 2010) while also involving the creation, acquisition, sharing and application of knowledge (DiBella et al. 1996; Jerez-Gómez et al. 2005), and the commitment to learning from its success and failures (Moen et al. 2022).
Regarding the ILO, Gabrielsson et al. (2014) and Dimitratos et al. (2016a, b) refer to the propensity to energetically extract intelligence on foreign markets before effectively deploying this knowledge in these markets. This equally interlinks with the depth of the vocation of companies for seeking out opportunities globally to boost their competitiveness and expand beyond their domestic market (Alegre et al. 2012; De Clercq et al. 2005; Knight et al. 2020).
Pre-existing knowledge about international markets influences business intensity and promotes access to new markets for younger companies (Casillas et al. 2015; Nave and Ferreira 2023). Furthermore, improving the ILO drives the acceleration of adaptation processes (Åkerman 2014). Learning holds particular importance to international markets, plays a role in reducing the risks and uncertainties caused by physical distances (Johanson and Vahlne 1977; Knight et al. 2020; Swoboda and Olejnik 2016), and also generates positive returns in domestic markets (Nave and Ferreira 2023). This foresees learning as impacting on the international growth of companies (Autio et al. 2000), potentially strengthened through the relationships with clients, suppliers, staff, and competitors abroad (Voudouris et al. 2010).
A robust body of literature associates international learning with the growth of INVs (Åkerman 2014; Alegre et al. 2012; Gabrielsson et al. 2014; Sapienza et al 2005; Voudouris et al. 2010). Ding et al. (2022) identify how the ILO influences the entrepreneurial bricolage and international performance of INVs. Gabrielsson et al. (2014) highlight that learning prevails throughout every growth phase of INVs while Zahra (2005) maintains these firms tend to learn from their international experience and thereby boost their growth. INVs that leverage cultures of learning also boost their innovative capacities for exploring international opportunities, displaying a greater commitment to innovation (Buccieri et al. 2020, 2021). The literature tends to report a strong ILO among BGs compared to non-BGs as many operate in knowledge-intensive industries and continuous learning (Moen et al. 2022). Therefore, we put forward the following hypothesis:
  • Hypothesis 3: BGs display higher levels of ILO than non-BGs.

International motivation (IM)

IM encapsulates the origins and strategies of managers and employees in relation to external ventures (Dimitratos et al. 2012; Dimitratos et al. 2016a, b; Gabrielsson et al. 2014).
Significant differences exist in motivations for entering international markets (Braga and Queirós 2017). Dunning and Lundan (2008) point to seeking out resources, new markets, efficiency, and strategic assets. On the other hand, Braga and Queirós (2017) highlight how the diversity of opportunities and the challenges of international markets lead companies to explore them.
IM is present throughout the initial growth phases of INVs and constitutes a sine qua non condition for their robust expansion (Gabrielsson et al. 2014). Furthermore, this also shapes and influences how INVs configure their international operations, determining the scale and scope of international operations (Zahra et al. 2005). Internationally focused INVs are open to developing deeper learning levels and generating better ideas for the exterior (Buccieri et al. 2021). The international vision and motivation support the capacities of INVs to develop innovation for global markets while they explore the prevailing landscape in search of new opportunities (Buccieri et al. 2020). Prieto-Sánchez and Merino (2022) report that IM establishes the foundation for the prevalence of BGs. We would additionally maintain that BGs may be more internationally motivated and committed to accessing new markets than non-BGs. The launching of BGs derives from the desire to explore and take advantage of international opportunities and correspondingly exhibit higher levels of international motivation than late internationalised counterparts. Thus, this results in the following hypothesis:
  • Hypothesis 4: BGs display higher levels of IM than non-BGs.

International networking orientation (INO)

The INO reflects the propensity to engage with competitors and non-competitors through alliance formation in foreign markets to gain access to resources (Dimitratos et al. 2016a, b). Networking relationships are the core activity enabling the overcome of financial and human resources restrictions while simultaneously facilitating entrance into external markets towards the export performance (Acosta et al. 2018; Faroque et al. 2017; Knight and Cavusgil 2004). In the networking approach, companies become dependent on resources controlled by third parties (Gerschewski et al. 2015).
Building and deploying networks is crucial to the ability of BGs to compete in international markets (Etemad 2023; Faroque et al. 2017; McDougall et al. 1994). BGs rely on networks more than any other type of company (Hennart et al. 2021). Furthermore, networks with competitors and non-competitors are fundamental to INVs that otherwise lack the financial and human resources to engage in international markets (Buccieri et al. 2020, 2021; Gabrielsson et al. 2014).
Networking also provides INVs with the complementary marketing resources necessary to identifying and retaining global clients (Buccieri et al. 2020; Mort and Weerawardena 2006). Hence, INVs need to stimulate networks involving entrepreneurs and companies to support innovation processes and strategic planning and achieve higher export performance levels (Boso et al. 2017; Faroque et al. 2017). These networks enable INVs to leverage their clients and suppliers and coopetition strategies to support their internationalisation processes (Buccieri et al. 2020). We, therefore, consider the scope of BGs developing INOs better than late exporters in keeping with the aim of accessing international markets more quickly. Given that BGs are recently founded companies, without major financial resources and with a strategic focus strongly directed towards foreign markets, BGs are clearly more likely to develop INOs with competitors and non-competitors than their counterparts, thus underpinning the following study hypotheses:
  • H5a: BGs display higher levels of INO with competitors than non-BGs;
  • H5b: BGs display higher levels of INO with non-competitors than non-BGs.

Method

Sample and data

We drafted and tested (pre-test) a structured questionnaire with 17 respondents holding academic and business profiles to identify and correct potential problems. Subsequently, following certain improvements, we circulated the final version of the questionnaire among Portuguese companies between January and April 2022. The questionnaire was developed on an electronic platform and access took place via email.
To generate a probabilistic sample and maintain impartial criteria of choice, we consulted the AICEP Portugal Global (trade and investment agency) database, which returned the contacts of Portuguese SMEs engaged in international activities. We strove to ensure the respondents were the founders, CEOs, directors, or managers responsible for the internationalisation of their SMEs (Dimitratos et al. 2012).
The companies needed to consecutively comply with the following criteria, as proposed by Dimitratos et al. (2012): (i) SMEs in any sector of activity (less than 250 workers and with a turnover of less than 50 million), (ii) undertake international activities (i.e., reporting international sales), and (iii) be independently owned (i.e., not subsidiaries of corporations).
As a means of encapsulating the differences between BGs and non-BGs, we adopted the definition of BGs put forward by Choquette et al. (2017:452): “firms that within three years from inception export at least 25% of their turnover” that represents the most consensual definition in the literature (Ferguson et al. 2021; Knight and Cavusgil 2004; Knight and Liesch 2016). To categorise the BGs, we attributed a dummy variable (0: non-BG and 1: BG). We also consider that BGs may belong to any sector of activity and thus extending beyond the high technology sectors (Choquette et al. 2017; Wadeson 2020). We obtained responses from 249 companies, with 81 questionnaires excluded as they did not comply with at least one of the three aforementioned criteria. Thus, the final sample contained 168 companies, including 66 BGs and 102 non-BGs. Table 1 sets out a summary of the sample characteristics.
Table 1
Sample characteristics
Variable
BGs; (n = 66)
Non-BGs; (n = 102)
Total; (n = 168)
Company size (%)
Micro
13.1%
20.2%
33.3%
Small
9.5%
28.0%
37.5%
Medium
16.7%
12.5%
29.2%
Sector of activity (%)
Agriculture and fishing
3.0%
5.4%
8.4%
Manufacturing
7.7%
25,0%
32.7%
Wholesale or retail trade
7.7%
12.5%
20.2%
Telecommunications /IT
9.5%
1.8%
11.3%
Consultancy
4.8%
4.8%
9.6%
Tourism and accommodation
2.4%
2.4%
4.8%
Others
4.2%
8.8%
13.0%
Current int. sales vol. (%)
 < 25%
2.4%
29.2%
31.6%
 ≥ 25 and < 50%
5.4%
14.3%
19.7%
 ≥ 50% and < 75%
8.9%
4.8%
13.7%
 ≥ 75% and < 99%
20.2%
11.2%
31.4%
100%
2.4%
1.2%
3.6%
Mode of internationalisation (freq.)
Direct exports
55
88
-
Indirect exports
13
42
-
Contractual means
7
6
-
Strategy alliances
5
7
-
Foreign direct investment
9
11
-
Countries with highest sales (%)
Spain
7.7%
20.2%
28.0%
France
4.2%
8.3%
12.5%
Germany
3.6%
3.6%
7.1%
Angola
1.8%
4.8%
6.5%
USA
1.8%
4.2%
6.0%
Brazil
3.0%
2.4%
5.4%
UK
3.6%
1.8%
5.3%
Netherlands
0.6%
3.6%
4.2%
Switzerland
2.4%
1.2%
3.6%
Other
14.6%
6.8%
21.4%
International activities per region (freq.)
North America
29
20
-
Central America/Caribe
9
10
-
South America
19
18
-
North Europe
44
43
-
South Europe/Mediterranean
42
63
-
Eastern Europe
24
18
-
Western/Central Europe
49
61
-
Middle East
12
12
-
North Africa
16
28
-
Southern Africa
14
21
-
Central and South Asia
10
12
-
Southeast Asia
11
7
-
Oceania
9
4
-

Measurement of variables

To capture the various facets of the IECs of BGs and non-BGs, we integrated the Dimitratos et al. (2012) measurement scale into the questionnaire. This instrument contains six factors: IEO, IMO, IM, ILO, and INO with competitors and non-competitors. In addition, we here take into consideration the relevance of adding two further dimensions to the IEO, specifically, competitive aggressiveness and autonomy (Lumpkin et al. 2009; Lumpkin and Dess 1996, 2001), adding items for both dimensions in accordance with Boso et al. (2017). We produced the questionnaire in an electronic format, featuring multiple choices and a 7-point Likert scale (1—totally disagree and 7—totally agree). Table 2 details the items applied in each dimension.
Table 2
IEC scale
International entrepreneurial orientation (IEO)
Risk
IEO1
In this foreign country, we generally favour low-risk projects (with normal and certain rates of return);*
IEO2
In general, we believe that due to the nature of the environment in this foreign country, it is better to obtain company objectives through cautious and incremental approaches;*
Proactiveness
IEO3
To deal with the market competition in this foreign country, my company normally responds to the actions launched by competitors
IEO4
To deal with the market competition in this foreign country, my company is rarely the first to introduce new products/services, administrative techniques, and operational technologies;*
IEO5
To deal with the market competition in this foreign country, my company normally seeks to avoid competitive confrontations preferring to take a stance of “live and let live”;*
Innovativeness
IEO6
In the last 5 years, my company launched new lines of products or services in this foreign country
IEO7
In the last 5 years, in this foreign country, the changes in the product or service lines were in the majority of limited importance;*
Competitive aggressiveness
IEO8
Normally, my company does not adopt a posture of defeating the competition in foreign markets;*
IEO9
Normally, my company tends to exploit the weaknesses of competitors in foreign markets;
IEO10
My company takes hostile measures to achieve its export objectives;
IEO11
The actions of my company in foreign markets cannot be considered aggressive;*
Autonomy
IEO12
The key export decisions are made by staff inside the export department
IEO13
Employees engaged in exports behave autonomously in the export operations
IEO14
Employees engaged in exports act independently to implement their export ideas
IEO15
Employees engaged in exports self-manage the search for export opportunities
IEO16
The management does not approve of independent activities by employees in developing new export opportunities;*
International market orientation (IMO)
IMO1
Regarding the activities of my company in this foreign country, we lack routine or regular evaluations of client services;*
IMO2
Regarding the activities of my company in this foreign country, the development of products and services is based on information about the market and clients
IMO3
Regarding the activities of my company in this foreign country, we have a limited notion of how clients value our products/services;*
IMO4
In my company’s activities in this foreign country, my company collects information about clients through various means (e.g. client surveys, focus groups, client meetings)
IMO5
In my company’s activities in this foreign country, my company collects information about the competition through various means (e.g. reports, newsletters)
International motivation (IM)
IM1
As regards the management philosophy of my company in this foreign country, the development of ideas and proposals by employees is encouraged to improve the company
IM2
As regards the management philosophy of my company in this foreign country, the management is attentive and fairly receptive to employee ideas and suggestions
International learning orientation (ILO)
ILO1
We have various types of formal information provided by departments/staff involved in activities in this foreign country
ILO2
My company lacks formal and informal processes that provide clear directions over the implementation of activities in this foreign country;*
ILO3
My company lacks formal and informal processes that evaluate the efficiency of activities in this foreign country;*
International networking orientation (INO)
INO1
In this foreign country, my company cooperates/participates with competitor companies in joint production agreements
INO2
In this foreign country, my company does not cooperate/participate with competitor companies in joint research projects;*
INO3
In this foreign country, my company does not cooperate/participate with competitor companies in advertising and marketing campaigns;*
INO4
In this foreign country, my company cooperates/participates with non-competitor companies (partners, distributors, suppliers, clients, companies in other sectors, government entities) in joint production agreements
INO5
In this foreign country, my company cooperates/participates with non-competitor companies in joint research projects
INO6
In this foreign country, my company cooperates/participates with non-competitor companies in advertising and marketing campaigns
*Reversed code

Data analysis

We performed Confirmatory Factor Analysis (CFA) according to the PLS-SEM method to assess the reliability and validity of the constructs. To confirm the factorial structure of the instrument applied, we examined the reliability and validity of the indicators applied in the representation and measuring of the theoretical concepts (Sarstedt et al. 2019). We then tested the construct validity by (i) composite reliability (CR > 0.7), (ii) factorial validity (≥ 0.5, ideally ≥ 0.7), (iii) convergent validity through the average variance extracted (AVE > 0.5), and (iv) discriminant validity (AVEj ≥ R2) (Fornell and Larcker 1981; Sarstedt et al. 2019).
To test IEO (H1a, H1b, H1c, H1d, and H1e) and INO (H5a, H5b) dimensions, we deployed Multivariate Analysis of Variance (MANOVA), considering them as dependent variables and the factor (BGs; Non-BGs). Hair et al. (2010) recommend using Pillai’s trace as this represents the most powerful statistic for samples in which categorical variable categories have small and different dimensions. When the BG variable produced a statistically significant impact on the dependent variables, we estimated the Analysis of Variance (ANOVA) for each dependent variable and the respective multiple linear regression models. To test hypotheses H2, H3, and H4, we applied one-way ANOVA between the dependent variables (IMO, ILO, and IM) and the factor (BGs; Non-BGs). The MANOVA and ANOVA procedures served to test for differences between BGs and non-BGs in the constructs. We verified the assumptions for MANOVA and one-way ANOVA and may report no significant violations of normality with Levene’s test indicating homogeneity among the two groups and overall constructs. We performed all these calculations through recourse to SmartPLS (v4.0.8.4) and SPSS software (v28).

Results

Confirmatory factor analysis

For all the constructs, we removed any item that returned a factorial weighting of below 0.5. Following the elimination of these items, CR and AVE returned values above the limits required, 0.7 and 0.5, respectively. To test whether the constructs were sufficiently mutually different, we inspected the discriminant validity in accordance with the Fornell and Larcker (1981) criteria that state the AVE of any construct must be greater than the square root of any other construct. Table 3 details the results stemming from the descriptive, reliability, and validity statistics. Based on Fornell and Larcker’s (1981) criterion, the square root of the AVE of a construct is greater than the highest correlation with any construct (see Table 4). This correspondingly observes how the various constructs display high levels of reliability as well as factor validity, convergent validity, and discriminant validity deemed valid and reliable for usage.
Table 3
Convergent and discriminant validity
 
Mean
SD
Range
Factor loadings
Alfa
CR
AVE
International entrepreneurial orientation (IEO)
       
Risk
    
0.717
0.838
0.722
IEO1
4.72
1.61
1–7
0.879
   
IEO2
4.66
1.60
1–7
0.818
   
Proactiveness
    
0.725
0.775
0.634
IEO4
3.63
1.81
1–7
0.839
   
IEO5
4.24
1.73
1–7
0.751
   
Innovativeness
    
0.769
0.857
0.750
IEO6
5.38
2.06
1–7
0.834
   
IEO7
4.48
1.86
1–7
0.897
   
Competitive aggressiveness
    
0.711
0.760
0.619
IEO8
3.48
1.86
1–7
0.898
   
IEO11
3.01
1.74
1–7
0.657
   
Autonomy
    
0.886
0.922
0.748
IEO12
4.29
1.78
1–7
0.788
   
IEO13
3.88
1.73
1–7
0.900
   
IEO14
3.51
1.70
1–7
0.893
   
IEO15
4.33
1.75
1–7
0.873
   
International market orientation (IMO)
    
0.777
0.797
0.507
IMO1
4.35
1.88
1–7
0.761
   
IMO2
4.99
1.78
1–7
0.667
   
IMO3
4.99
1.63
1–7
0.857
   
IMO5
4.37
1.73
1–7
0.515
   
International learning orientation (ILO)
    
0.793
0.805
0.671
ILO1
4.37
1.72
1–7
0.535
   
ILO2
4.49
1.71
1–7
0.910
   
ILO3
4.41
1.62
1–7
0.948
   
International motivation (IM)
    
0.787
0.902
0.822
IM1
5.53
1.43
1–7
0.883
   
IM2
5.82
1.32
1–7
0.930
   
International networking orientation (INO)
       
International networking orientation with competitors
   
0.788
0.833
0.520
INO1
2.83
1.83
1–7
0.575
   
INO2
4.52
2.30
1–7
0.968
   
INO3
4.84
2.17
1–7
0.539
   
International networking orientation with non-competitors
  
0.801
0.845
0.680
INO4
3.81
2.25
1–7
0.757
   
INO5
3.29
2.05
1–7
0.970
   
INO6
3.23
2.05
1–7
0.726
   
Table 4
Correlation between the constructs (square root of the AVE on the diagonal)
 
1
2
3
4
5
6
7
8
9
10
1. Risk
0.85
         
2. Proactiveness
0.31
0.80
        
3. Innovativeness
0.22
0.41
0.87
       
4. Competitive aggressiveness
0.22
0.40
0.21
0.79
      
5. Autonomy
0.02
0.29
0.13
0.23
0.87
     
6. ILO
0.07
0.16
0.22
0.06
0.07
0.82
    
7. IM
0.04
0.06
0.20
0.11
0.26
0.13
0.91
   
8. IMO
0.16
0.36
0.31
0.19
0.11
0.55
0.20
0.71
  
9. INOWComp
0.01
0.16
0.24
0.24
0.04
0.19
0.20
0.30
0.83
 
10. INOWNComp
0.07
0.01
0.01
0.03
0.06
0.08
0.02
0.03
0.20
0.69

Hypothesis validation

MANOVA served to evaluate H1 and revealed a significant effect of the BG factor on the IEO (Pillai’s Trace = 0.07; F(5,162) = 2.435; p < 0.05). The five one-way ANOVA tests calculated for each dimension of the IEO demonstrate that the BG-related variable only returns a statistically significant impact on autonomy (F(1,166) = 8.12; p < 0.01). Non-BG companies (3.72) register significantly lower average levels of autonomy than BG companies (4.39). Thus, these results underpin the allowed validation of H1e and H1a, H1b, and H1c, while H1d fails to attain validation (Table 5 in the Appendix presents all these results). Figure 1 sets out the BG and non-BG averages for the IEO constructs.
We performed three one-way ANOVA tests on IMO (H2), ILO (H3), and IM (H4) (Table 6 in the Appendix presents all the results). The ANOVA with IMO as the dependent variable (H2) only reports statistically significant differences between BGs and non-BGs to a 10% significance level. Furthermore, we also encountered tendentially significant differences in the average IMO scores between BGs and non-BGs, with average BGs (3.71) tending to be higher than non-BGs (3.29) (F(1.166) = 6.02; p = 0.061). As regards H3, the ANOVA did not reveal any statistically significant differences between BGs and non-BGs (F(1,166) = 2.46; p = 0.119), thereby not validating H3. The ANOVA procedure performed to evaluate H4 returns statistically significant differences between BGs and non-BGs (F(1,166) = 10.37; p < 0.01) on the IM scores. BG companies (6.07) attain significantly higher average levels of IM than non-BG companies (5.46). Figure 2 displays the BG and non-BG averages for the constructs IMO, ILO, and IM.
Finally, we performed MANOVA to evaluate INOWComp (H5) and INOWNComp (H5b). The results show no significant differences between BGs and non-BGs regarding the overall dimensions of the INO (Pillai’s Trace = 0.01; F(2.165) = 0.709; p = 0.494). We obtained identical results from the two one-way ANOVA tests (Appendix Table 7 presents all these results). Figure 3 displays the averages for BGs and non-BGs for the INO constructs.

Discussion

The results report that BGs differ from their counterparts across three dimensions: autonomy, international motivation, and international market orientation.
As regards autonomy (H1e), the results convey how BGs display higher levels of autonomy in international markets than non-BGs. This demonstrates that BGs differ in self-determination, independence, and dynamism (Lumpkin et al. 2009; Lumpkin and Dess 1996) in detecting and exploiting international opportunities. The emphasis on the autonomy facet stems from the role employees play in the performance of international activities, and in the early access to foreign markets (Nave et al. 2024).
Hence, we may argue that the tendency for BG management to nurture cultures able to support daily decision-making in the international context, communicating effectively and conveying knowledge to fellow members of staff (Chhotray et al. 2018; Knight et al. 2020), stimulating innovative processes (Faroque et al. 2017), thereby differentiate them from companies adopting more traditional approaches to internationalisation. According to Knight et al. (2020), proactive workers more easily take on risk and display higher levels of commitment to learning and developing new products.
We would equally expect the remaining four dimensions of IEO to display statistically significant differences between BGs and non-BGs. Prior evidence from the literature associates the development of IEO with the growth of INVs (Gabrielsson et al. 2014). However, in this study, proactiveness (H1a), innovativeness (H1b), risk-taking (H1c), and competitive aggressiveness (H1d) do not obtain the expected level of significance. These findings counter the current studies associating BGs with consistent and differentiated general levels of IEO in relation to the gradual exporters (Ahmed and Brennan 2019; Freeman and Cavusgil 2007; Gerschewski et al. 2015; Kowalik et al. 2017).
Proactiveness represents a variable associated with the growth in internationalisation of BGs (Gabrielsson et al. 2014; Gerschewski et al. 2016; Messina and Hewitt-Dundas 2021), with the literature demonstrating how such companies are highly proactive (Chandra et al. 2012). Nevertheless, the empirical evidence from our study reports that BGs do not display higher levels of proactiveness in relation to late exporters and correspondingly reinforce the arguments of some studies that portray equally inconsistent visions. For example, Messina and Hewitt-Dundas (2021) propose that BGs engage in reactive ways in their initial phases, detecting opportunities in response to fortuitous external stimuli. In turn, the non-BGs stand out for the proactiveness of their initial phases. Early internationalisation means that BGs behave proactively and reactively in different moments (Messina and Hewitt-Dundas 2021). Ciravegna et al. (2014) also conclude that proactiveness is not associated with the speed of internationalisation.
Innovativeness also interrelates with the intensity of internationalisation, performance, and the growth of BGs (Gabrielsson et al. 2014; Kim et al. 2011; Prieto-Sánchez and Merino 2022). Despite their prior consideration, the results do not demonstrate that BGs stand out in terms of their innovativeness in international markets compared to late exporters. However, this does not undermine the performance of BGs in international markets nor does it mean that BGs are not innovative. Escandón-Barbosa et al. (2016) detail how the capacities for innovation and international performance may not be linearly positive. High levels of innovation may involve excessive levels of cost (e.g. technology, R&D), which may drive losses in performance.
The BGs do not stand out from their peers as regards their risk-taking at the international level. This furthermore verifies that the respective averages obtained are both negative. These results are thus somewhat contradictory to studies that assume BGs hold a greater propensity to risk (Huang et al 2020; Kowalik et al 2017; Oviatt and McDougall 2005). Thus, we may suppose that these BGs allocate fewer resources to the exterior than would otherwise be forecast (Huang et al. 2020) or even run international operations in a lower number of countries or regions of the world (Johanson and Vahlne 1977; Wadeson 2020). According to our sample, BGs tend to target, as their main markets, countries with more proximate cultures, less risky approaches to internationalisation with recourse to direct exports, and the most common means, according to Cavusgil and Knight (2015).
In addition, BGs’ competitive aggressiveness did not emerge as significantly higher than that of their counterparts, with both reporting negative performances. Thus, BGs do not deploy greater resource levels in response to threats in international markets.
Furthermore, the IM of BGs accounts for statistically significant differences in relation to non-BGs (H4). These results corroborate the study by Gabrielsson et al. (2014) and Prieto-Sánchez and Merino (2022), which highlights that BGs present good levels of IM. These companies, therefore, are willing to learn, internally innovate, and develop ideas in global markets, influencing the ways they go about configuring the scale and scope of international operations (Buccieri et al. 2021; Zahra et al. 2005).
This study also encountered evidence, even if of lesser significance, that the IMO of BGs is statistically higher than that for non-BGs in support of H2. In keeping with these higher IMO levels, this presumes that the BGs thus generate higher levels of value from their clients (Dimitratos et al. 2016a, b; Knight and Kim 2009) and their key partners (Alotaibi and Zhang 2017; He and Wei 2011). Additionally, BGs may differ from their peers in the systematic ways they accompany their clients (Gabrielsson et al. 2014) in accordance with their level of commitment to international markets (Ripollés et al. 2012).
Our results also do not provide statistical support for the differentiation of BGs in relation to their peers as regards ILO (H3). These results allow us to state that BGs do not exhibit differentiating attributes as regards the creation, sharing, and deployment of knowledge at the global scale (DiBella et al. 1996; Jerez-Gómez et al. 2005). We may furthermore posit that BGs do not attain any capacity for adaptation to new markets (Åkerman 2014) greater than the capacities prevailing among late exporters. This constitutes another unexpected result given the assumption that BGs, as more entrepreneurial and flexible structures, would display higher levels of ILO out of the objective of sustaining higher levels of growth in international markets (Autio et al. 2000). Early internationalisation also commonly interlinks with greater efforts for international learning (Sapienza et al. 2005), which is rejected by this study.
These BGs also do not display a higher level of INO, i.e., they do not return superior performance levels to non-BGs in terms of establishing strategic alliances with their international competitors (H5a) and their international non-competitors (H5b). This may result in similar levels of export performance to non-BG companies (Baronchelli and Cassia 2014; Faroque et al. 2017; Mort and Weerawardena 2006). These results also fail to align with expectations given that the literature identifies a determinant role to networks for the development of BGs (Madsen and Servais 1997; McDougall et al. 1994; Mort and Weerawardena 2006) and obtaining competitive advantages (Acosta et al. 2018; Faroque et al. 2017).
Therefore, these BGs may not exceed the levels of growth of non-BGs (Gabrielsson et al. 2014) holding equal levels of knowledge about new international markets (Buccieri et al. 2021) and allocate broadly the same level of resources and commitments to their international operations (Buccieri et al. 2020). This lack of differentiation in terms of networks may suggest that BGs have already committed their innovation activities and at a level similar to non-BGs (Boso et al. 2017; Faroque et al. 2017).

Theoretical implications

From a theoretical perspective, this article makes significant contributions to the literature on international entrepreneurship and deepening the stock of knowledge about IEC, a theme understudied in the literature despite its broad relevance (Dimitratos et al. 2012; Nave and Ferreira 2022). More specifically, we examined the differences between BGs and non-BGs as regards the set of dimensions making up the IEC.
In particular, the expectation was that BGs would display higher levels of IEC when compared with the profile of companies that do not actively seek to establish a presence in international markets (Dimitratos et al. 2010). However, the results of our study identify BGs as displaying significant differences to their counterparts across only three dimensions of IEC, specifically autonomy, IM, and IMO.
Exploring these results and characterising the IEC of BGs, we may conclude that these display differentiated levels of autonomy, greater self-determination, and dynamism at the global scale (Lumpkin et al. 2009; Lumpkin and Dess 1996). The employees take on a determinant role, self-directed towards the international market in harmony with the leadership (Chhotray et al. 2018; Knight et al. 2020), in detecting and exploring international opportunities. In general terms, these results for the IEO lead to the proposition that BGs are not more internationally active in detecting and exploring market opportunities (Freixanet et al. 2020; Knight and Cavusgil 2004) than their peer companies. Furthermore, there is the possibility that they do not attain higher performance levels than their non-BG counterparts that internationalise at later phases (Chen et al. 2020; Kuivalainen et al. 2007; Swoboda and Olejnik 2016; Thanos et al. 2017). Maintaining the capacities for innovativeness, proactiveness, and risk-taking are fundamental factors for successfully competing and obtaining the best sales performances and profit levels (Acosta et al. 2018).
In comparison with the non-BGs, the BGs equally display distinctive levels of IM (Gabrielsson et al. 2014), thereby conveying a greater willingness to learn, innovate, and develop new ideas for global markets (Buccieri et al. 2021; Zahra et al. 2005). Complementarily, this set of companies displays higher levels of IMO and may well arise from proximate relationships and the capacity to generate added value for international clients and partners (Dimitratos et al. 2016a, b; Knight and Kim 2009).
Furthermore, the IEC of BGs did not emerge as any higher than that of their counterparts as regards the remaining IEO dimensions (proactiveness, innovativeness, risk-taking, and competitive aggressiveness), in the ILO and the INO. These findings run counter to the premise that BGs display a higher level of IEO (Buccieri et al. 2021). Nevertheless, the literature has already approached and better clarified the relationship between IEO and BGs (Covin and Miller 2013; Freixanet et al. 2020; Gerschewski et al. 2015; Nave et al. 2024).
By suggesting that the BGs do not display significant differences in seven (out of ten) dimensions of IEC, we may presume that they do not exhibit a higher level of international performance that differentiates them from their late exporter peers. Despite this, and as defended by Escandón-Barbosa et al. (2016), prematurely entering international markets and achieving a significant percentage of sales internationally does not actually or necessarily guarantee a better standard of international performance. We would also argue that BGs may display fairly heterogeneous characteristics while mutually dependent on the prevailing domestic macroeconomic environment (Gabrielsson et al. 2014; Madsen and Servais 1997) and the specific characteristics of the industrial sector (Freeman and Cavusgil 2007), which may also condition and shape their IECs.
The internationalisation of these companies may also have taken place reactively and stimulated by fortuitous events due to their scarce resources (Ciravegna et al. 2014; Hennart 2014; Messina and Hewitt-Dundas 2021). Additionally, the nature and intensity of the IEC may fluctuate over the growth phases of BGs (Gabrielsson et al. 2014). The assumption over linear behaviours stems from the limited knowledge available about the behaviours of BGs as they evolve and deal with the results of internationalisation (Messina and Hewitt-Dundas 2021). In summary, our results and findings align with those of Ferguson et al. (2021), who highlight how BGs do not always outperform other exporting companies, and also with Choquette et al. (2017), who identify how BGs are special but not in every aspect. The notion that BGs deploy exceptional resources (Hennart et al. 2021) and are superior to companies that adopt more gradual internationalisation processes (Wadeson 2020) does not stand up to scrutiny.

Practical implications

Entering new markets, particularly at the international level, involves a high level of commitment to strategic and financial resources (He and Wei 2011). Hence, as regards the practical implications, we would propose that recently founded SMEs, due to their limitations, adopt and develop strong IECs as a means of overcoming the restrictions in the resources allocated to international markets, developing distinctive competitive advantages (Zahra et al. 2005), and thus categorise themselves as BGs. Thus, the IEC becomes a desired combination of intangible, unique, and hard-to-imitate resources, and therefore needs developing and incorporating into organisational culture through means of the replication of routines. We suggest that companies convey and instill this mentality from the top management team down throughout the hierarchy.
A strong IEC confers flexibility on BGs, avoiding inertia (Buccieri et al. 2020) and providing a formula for prospering in unpredictable and volatile markets (Buccieri et al. 2021). These combinations require complementing with other critical factors for the international performance of BGs, especially the focus on product and service quality (Gerschewski et al. 2015).
However, developing and simultaneously exploring all of the dimensions of IEC in an initial phase may be both complex and risky for SMEs with limited resources. Thus, the need arises to get involved in international markets without incurring excessive risks and overly ambitious external approaches, especially in the company’s first few years. Our study suggests that SMEs that seek to engage early and rapidly in international markets and thus differentiate themselves from their counterparts only need to develop three dimensions: autonomy, international motivation, and international market orientation. We hereby corroborate Lumpkin and Dess (1996) by demonstrating that success may also derive when only some of these dimensions undergo operational implementation.
Regarding autonomy, we would propose to suggest that the top management team focuses on attracting and training its human resources as a means of accelerating the internationalisation process (Nave et al. 2024). This implies developing capabilities to recruit and retain highly qualified talents and providing them with additional training in key areas (e.g. foreign languages, international trade, negotiation, logistics, marketing and sales management, communication, and international protocols). We believe that the role of staff in BGs is significantly more important than in non-BGs. Therefore, the staff must display good autonomy levels to engage in management and sales tasks and participate more actively in defining the international strategy, endowing this with a competitive advantage and higher levels of export performance from the very outset. As stated in other studies (e.g. Choquette et al. 2017), BGs compete essentially through intangible assets, such as their human resources.
On the other hand, the evidence from our study indicates how SMEs, seeking to differentiate themselves and secure early access to foreign markets, must display high motivational levels as well as be highly committed and internationally focused. Therefore, BGs must allocate their resources to these markets as they present significant dimensions and a multitude of profitable opportunities. These markets must become the leading priorities, especially for BGs operating in niche technological and/or technology-intensive sectors. High motivation and an international focus may, therefore, be decisive in anticipating internationalisation and surpassing competitors.
Finally, the study results point to the relevance of IMO. Therefore, the findings convey how SMEs aiming to internationalize rapidly should focus on their foreign customers, strengthen connections, deepen contacts, and project monitoring. In addition, companies must commit to providing value to their customers, especially remaining available for new challenges, introducing innovations, and developing and adapting new products and services for international markets. These combinations may be relevant to differentiate themselves and anticipate other companies with international ambitions and thus gain an advantage in exploring competitive advantages across borders.
The key results of our study tell us that BGs are more likely to demonstrate certain characteristics than non-BGs.

Limitations and future lines of research

This study incorporates certain limitations that may represent future lines of research. Firstly, we sought to establish a random sample and obtained a more limited number of BGs from a few companies from the technology and knowledge-intensive sectors. As a norm, such types of BG display more entrepreneurial characteristics. A larger sample of BGs derived from these industries may lead to greater significance levels across other facets of IEC. It would also be beneficial to control for the age of the companies in the sample as well as the market conditions during the beginning of the internationalisation process.
Future research might also replicate the objectives of this study in other geographic contexts and make cross-national comparisons and is clearly necessary to contribute to a deeper understanding of the IEC of BGs. Additionally, it would be interesting and relevant to verify whether any of the dimensions of the IEC hold predictive powers for BGs. Hence, this would ascertain whether the development of BGs may be ascertained based on these variables. Studies with qualitative methodologies may provide a differentiated vision that captures greater details, thereby complementing studies with similar objectives.
Overall, given both the under-exploration and relevance of the IEC concept to the international entrepreneurship literature, we recommend that future studies explore this topic more thoroughly. This might address the IEC in terms of access to international markets, international performance, market expansion and diversification, strategic adaptation, etc.

Declarations

Conflict of interest

The authors declare no competing interests.
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Appendix

Appendix

Table 5
MANOVA and one-way ANOVA to validate H1
 
Value
F
Hypothesis df
Error df
Sig
Partial eta squared
Observed power
Born Global variable
Pillai’s trace
0.130
2.591
5.00
87.00
0.031
0.130
0.775
Wilks’ lambda
0.870
2.591
5.00
87.00
0.031
0.130
0.775
Hotelling’s trace
0.149
2.591
5.00
87.00
0.031
0.130
0.775
Roy’s largest root
0.149
2.591
5.00
87.00
0.031
0.130
0.775
 
F
Sig
Partial eta squared
Observed power
   
Born Global variable
Risk
3.463
0.066
0.037
0.453
   
Proactiveness
0.146
0.703
0.002
0.067
   
Innovativeness
0.444
0.507
0.005
0.101
   
Competitive aggressiveness
1.607
0.208
0.017
0.241
   
Autonomy
3.840
0.053
0.040
0.492
   
Table 6
One-way ANOVA to validate H2, H3, and H4
 
F
Sig
Partial eta squared
Observed power
Born Global variable
IMO
3.562
0.061
0.021
0.467
ILO
2.462
0.119
0.015
0.345
IMO
10.367
0.002
0.059
0.893
Table 7
MANOVA and one-way ANOVA to validate H5
Effect
Value
F
Hypothesis df
Error df
Sig
Partial eta squared
Observed power
Born Global variable
Pillai’s trace
0.009
0.709
2
165
0.494
0.009
0.168
Wilks’ lambda
0.991
0.709
2
165
0.494
0.009
0.168
Hotelling’s trace
0.009
0.709
2
165
0.494
0.009
0.168
Roy’s largest root
0.009
0.709
2
165
0.494
0.009
0.168
 
F
Sig
Partial eta squared
Observed power
   
Born Global variable
INO with competitors
1.201
0.275
0.007
0.193
   
INO without competitors
0.057
0.811
0.000
0.057
   
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Metadata
Title
International entrepreneurial culture as a booster of early and rapid internationalisation: A comparative study of Born Globals vs non-Born Globals
Authors
Edgar Nave
João J. Ferreira
Pedro Mota Veiga
Publication date
24-07-2024
Publisher
Springer US
Published in
Journal of International Entrepreneurship
Print ISSN: 1570-7385
Electronic ISSN: 1573-7349
DOI
https://doi.org/10.1007/s10843-024-00361-w

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