Summary highlights
Contributions: This study deepens the literature on international entrepreneurship and provides guidelines for practitioners in several ways. We expand the debate on what makes BGs special and differentiates them from late exporters (non-BGs), adopting the IEC dimensions (international entrepreneurial orientation, international market orientation, international motivation, international learning orientation, international networking orientation with competitors and non-competitors) within a holistic and multidimensional perspective, and hitherto only scantly explored by scholars. On a practical level, we put forward guidelines for SME managers with scarce resources in terms of the intangible strategic assets (i.e., the IEC dimensions) they should seek to develop to quickly access external markets and stand out from their counterparts.
Research questions: Do BGs exhibit significant differences in relation to the IEC when compared to non-BGs? Which of the IEC dimensions should SMEs seek to boost to obtain early and rapid access to international markets while differentiating themselves from the competition?
Data: We collected data from 168 Portuguese SMEs reporting international activities in recent years, categorised as 66 BGs and 102 non-BGs, and from across various sectors of activity.
Methodology: The study applied a questionnaire based on the Dimitratos et al. (
2012) scale of six IEC factors to already internationalised SMEs. We then performed Confirmatory Factor Analysis (CFA) to assess the reliability and validity of the constructs (PLS-SEM); followed by MANOVA and ANOVA (SPSS) to capture differences between BGs and non-BGs in terms of the IEC dimensions.
Results/findings: The study demonstrates that BGs stand out from their peers only in three IEC dimensions, specifically, autonomy (IEO dimension), international motivation, and international market orientation. The remaining IEC dimensions did not emerge as decisive to this differentiating process for accessing international markets.
Theoretical implications: The study conveys how BGs may deploy three IEC dimensions to boost rapid and early internationalisation and self-differentiation. This does not confirm the theoretical premise that BGs are special and display exceptional attributes.
Practical implications for management and recommendations: SME managers with limited resources but ambitions to accelerate their internationalisation process can focus on developing the three aforementioned dimensions, thereby avoiding investing too many resources and incurring excessive risks.
Limitations: The study covers only a limited sample of BGs while consisting of SMEs from various sectors of activity. A greater number of BGs and focusing on innovative, technological, and knowledge-intensive industries might produce different results regarding the IEC. Furthermore, it would have been beneficial to control for SME years in business and the market conditions prevailing at the beginning of their internationalisation processes.
Suggestions for future research avenues: Scholars should focus on developing more studies on the IEC not only due to its relevance and breadth but, above all, because it constitutes a valuable intangible strategic asset for SMEs. Following our line of research, it would be especially interesting to examine whether the IEC dimensions hold predictive powers over turning BG. Qualitative studies on this topic might advance the literature and capture another level of detail.
Introduction
Entrepreneurship receives widespread recognition throughout society. In addition to new venture creation, entrepreneurship also incorporates the internationalisation of companies and their entrance into new markets (Baronchelli and Cassia
2014; Swoboda and Olejnik
2016).
An increasing number of small and medium-sized companies (SMEs), backed by this globalised environment, seek to internationalise and search for new opportunities in external markets, boosting their competitiveness and performance (Buccieri et al.
2020; Oviatt and McDougall
2005). Among such companies, the Born Globals (BGs)—small and young entrepreneurial start-ups that engage in international business shortly after their founding and generally characterised by their limited resources (Cavusgil and Knight
2015; Knight and Cavusgil
2004)—stand out. These companies presuppose early and accelerated internationalisation processes (McDougall et al.
1994), thus contrasting with more conservative internationalisation strategies (Cavusgil and Knight
2015), namely the Uppsala model (Johanson and Vahlne
1977). Other references to BGs include the companies classified in various studies as International New Ventures (INVs) (Coviello et al.
2011; Covin and Miller
2013).
BGs have received considerable attention in the literature over recent decades and interlink with the origins of international entrepreneurship as a field of study (McDougall and Oviatt 2000; Mort and Weerawardena
2006; Wadeson
2020). In this regard, studies seeking to understand just what makes BGs different and so special, especially when compared to non-BGs (e.g. Choquette et al.
2017; Gerschewski et al.
2015; Hennart et al.
2021; Moen et al.
2022), constitute an emerging and interesting line of research.
Furthermore, various studies (Dimitratos et al.
2012; Nave and Ferreira
2022; Nave et al.
2024) highlight the need for future research to converge and explore International entrepreneurial culture (IEC) as a means of conceptualising a comprehensive portrayal of international entrepreneurship.
IEC can be interpreted as an organisational culture that facilitates and accommodates the international entrepreneurial activities of the firm (Zahra
2005). According to Dimitratos et al. (
2012), the IEC integrates the following six dimensions: international entrepreneurial orientation (IEO), international market orientation, international motivation, international learning orientation, and international networking orientation (with competitors and non-competitors).
Despite the relevance of the IEC as an intangible strategic asset, the actual concept remains underexplored by the literature (see Buccieri et al.
2020,
2021; Dimitratos et al.
2012,
2016a,
b; Gabrielsson et al.
2014), especially when compared with international entrepreneurial orientation (IEO), which grew exponentially in recent years (Covin and Miller
2013). The IEC provides a holistic and multidimensional perspective (Dimitratos et al.
2016a,
b; Gabrielsson et al.
2014), which reaches further than the IEO by concentrating on the most relevant and decisive dimensions for companies seeking to actively internationalise. The IEC thus represents an upgraded version of the IEO. By developing and exploring IEC dimensions, SME managers with limited resources can enrich their organisational attributes, which then open up external markets and obtain not only better levels of performance but also more competitive positioning in those markets.
The literature has maintained that BGs tend to display high levels of IEO (e.g. Ahmed and Brennan
2019; Dimitratos et al.
2010; Freeman and Cavusgil
2007; Gerschewski et al.
2015; Hennart et al.
2021; Knight and Cavusgil
2004; Kuivalainen et al.
2007). However, few studies have focused on associating IEC with BGs. As regards this issue, Buccieri et al. (
2020) deploy the concept of IEC to understand how INVs leverage innovation and dynamic marketing capabilities. Buccieri et al. (
2021) highlight the role of the IEC in shaping and guiding the dynamic capabilities that enable higher levels of international performance, while Gabrielsson et al. (
2014) associate the IEC with the growth of INVs across their different phases. The literature neither contains any evidence approaching the nature of the relationship between IEC dimensions and BGs nor even compares these companies to their counterparts (late exporters). Given the above, we posit that an IEC might boost early and rapid internationalisation processes while also providing decisive factors that differentiate BGs and late exporters when accessing foreign markets.
Within this framework, our study aims to examine whether BGs display differences in terms of their IEC dimensions as regards the non-BGs. Stated otherwise, we here analyse whether IEC constitutes an enabling factor for BGs and seek to capture their differences in relation to non-BGs. To this end, we gathered quantitative data on 168 Portuguese SMEs (66 BGs and 102 non-BGs).
This study contributes to the literature on international entrepreneurship in several ways and provides practical contributions for SME managers. In theoretical terms, we simultaneously expand the dialogue around both the means of boosting early and rapid internationalisation and the types of unique and hard-to-imitate resources these companies should seek to develop to reach foreign markets. Secondly, we advance the IEC concept, testing the measuring instrument proposed by Dimitratos et al. (
2012), hitherto not operationally applied in the literature. Thirdly, we posit that a disaggregated view of the additive impacts of IEC dimensions provides a more fine-grained explanation of differentiating factors of BGs, thus assigning a new role to IEC. Fourthly, we add the dimensions of competitive aggressiveness and autonomy (Lumpkin and Dess
1996) to the IEO—scarcely applied at the international level (Boso et al.
2017; Raats and Krakauer
2020) and that we believe may be relevant to this differentiating process whenever working in conjunction. Fifthly, we extend the scope of comparative studies involving BGs and non-BGs, diversifying the range of academic findings within this field (e.g. Gerschewski et al.
2015; Hennart et al.
2021; Knight and Liesch
2016; Kowalik et al.
2017; Messina and Hewitt-Dundas
2021; Moen et al.
2022).
Regarding practical contributions, we here provide knowledge to managers of newly launched SMEs that, despite their scarce resources, aim to internationalise early and rapidly and differentiate themselves from competitors through developing their intangible strategic assets, namely, the IEC dimensions. We also demonstrate how SMEs can transform into BGs and achieve differentiation by exploring just some of the IEC dimensions.
Discussion
The results report that BGs differ from their counterparts across three dimensions: autonomy, international motivation, and international market orientation.
As regards autonomy (H1e), the results convey how BGs display higher levels of autonomy in international markets than non-BGs. This demonstrates that BGs differ in self-determination, independence, and dynamism (Lumpkin et al.
2009; Lumpkin and Dess
1996) in detecting and exploiting international opportunities. The emphasis on the autonomy facet stems from the role employees play in the performance of international activities, and in the early access to foreign markets (Nave et al.
2024).
Hence, we may argue that the tendency for BG management to nurture cultures able to support daily decision-making in the international context, communicating effectively and conveying knowledge to fellow members of staff (Chhotray et al.
2018; Knight et al.
2020), stimulating innovative processes (Faroque et al.
2017), thereby differentiate them from companies adopting more traditional approaches to internationalisation. According to Knight et al. (
2020), proactive workers more easily take on risk and display higher levels of commitment to learning and developing new products.
We would equally expect the remaining four dimensions of IEO to display statistically significant differences between BGs and non-BGs. Prior evidence from the literature associates the development of IEO with the growth of INVs (Gabrielsson et al.
2014). However, in this study, proactiveness (H1a), innovativeness (H1b), risk-taking (H1c), and competitive aggressiveness (H1d) do not obtain the expected level of significance. These findings counter the current studies associating BGs with consistent and differentiated general levels of IEO in relation to the gradual exporters (Ahmed and Brennan
2019; Freeman and Cavusgil
2007; Gerschewski et al.
2015; Kowalik et al.
2017).
Proactiveness represents a variable associated with the growth in internationalisation of BGs (Gabrielsson et al.
2014; Gerschewski et al.
2016; Messina and Hewitt-Dundas
2021), with the literature demonstrating how such companies are highly proactive (Chandra et al.
2012). Nevertheless, the empirical evidence from our study reports that BGs do not display higher levels of proactiveness in relation to late exporters and correspondingly reinforce the arguments of some studies that portray equally inconsistent visions. For example, Messina and Hewitt-Dundas (
2021) propose that BGs engage in reactive ways in their initial phases, detecting opportunities in response to fortuitous external stimuli. In turn, the non-BGs stand out for the proactiveness of their initial phases. Early internationalisation means that BGs behave proactively and reactively in different moments (Messina and Hewitt-Dundas
2021). Ciravegna et al. (
2014) also conclude that proactiveness is not associated with the speed of internationalisation.
Innovativeness also interrelates with the intensity of internationalisation, performance, and the growth of BGs (Gabrielsson et al.
2014; Kim et al.
2011; Prieto-Sánchez and Merino
2022). Despite their prior consideration, the results do not demonstrate that BGs stand out in terms of their innovativeness in international markets compared to late exporters. However, this does not undermine the performance of BGs in international markets nor does it mean that BGs are not innovative. Escandón-Barbosa et al. (
2016) detail how the capacities for innovation and international performance may not be linearly positive. High levels of innovation may involve excessive levels of cost (e.g. technology, R&D), which may drive losses in performance.
The BGs do not stand out from their peers as regards their risk-taking at the international level. This furthermore verifies that the respective averages obtained are both negative. These results are thus somewhat contradictory to studies that assume BGs hold a greater propensity to risk (Huang et al
2020; Kowalik et al
2017; Oviatt and McDougall
2005). Thus, we may suppose that these BGs allocate fewer resources to the exterior than would otherwise be forecast (Huang et al.
2020) or even run international operations in a lower number of countries or regions of the world (Johanson and Vahlne
1977; Wadeson
2020). According to our sample, BGs tend to target, as their main markets, countries with more proximate cultures, less risky approaches to internationalisation with recourse to direct exports, and the most common means, according to Cavusgil and Knight (
2015).
In addition, BGs’ competitive aggressiveness did not emerge as significantly higher than that of their counterparts, with both reporting negative performances. Thus, BGs do not deploy greater resource levels in response to threats in international markets.
Furthermore, the IM of BGs accounts for statistically significant differences in relation to non-BGs (H4). These results corroborate the study by Gabrielsson et al. (
2014) and Prieto-Sánchez and Merino (
2022), which highlights that BGs present good levels of IM. These companies, therefore, are willing to learn, internally innovate, and develop ideas in global markets, influencing the ways they go about configuring the scale and scope of international operations (Buccieri et al.
2021; Zahra et al.
2005).
This study also encountered evidence, even if of lesser significance, that the IMO of BGs is statistically higher than that for non-BGs in support of H2. In keeping with these higher IMO levels, this presumes that the BGs thus generate higher levels of value from their clients (Dimitratos et al.
2016a,
b; Knight and Kim
2009) and their key partners (Alotaibi and Zhang
2017; He and Wei
2011). Additionally, BGs may differ from their peers in the systematic ways they accompany their clients (Gabrielsson et al.
2014) in accordance with their level of commitment to international markets (Ripollés et al.
2012).
Our results also do not provide statistical support for the differentiation of BGs in relation to their peers as regards ILO (H3). These results allow us to state that BGs do not exhibit differentiating attributes as regards the creation, sharing, and deployment of knowledge at the global scale (DiBella et al.
1996; Jerez-Gómez et al.
2005). We may furthermore posit that BGs do not attain any capacity for adaptation to new markets (Åkerman
2014) greater than the capacities prevailing among late exporters. This constitutes another unexpected result given the assumption that BGs, as more entrepreneurial and flexible structures, would display higher levels of ILO out of the objective of sustaining higher levels of growth in international markets (Autio et al.
2000). Early internationalisation also commonly interlinks with greater efforts for international learning (Sapienza et al.
2005), which is rejected by this study.
These BGs also do not display a higher level of INO, i.e., they do not return superior performance levels to non-BGs in terms of establishing strategic alliances with their international competitors (H5a) and their international non-competitors (H5b). This may result in similar levels of export performance to non-BG companies (Baronchelli and Cassia
2014; Faroque et al.
2017; Mort and Weerawardena
2006). These results also fail to align with expectations given that the literature identifies a determinant role to networks for the development of BGs (Madsen and Servais
1997; McDougall et al.
1994; Mort and Weerawardena
2006) and obtaining competitive advantages (Acosta et al.
2018; Faroque et al.
2017).
Therefore, these BGs may not exceed the levels of growth of non-BGs (Gabrielsson et al.
2014) holding equal levels of knowledge about new international markets (Buccieri et al.
2021) and allocate broadly the same level of resources and commitments to their international operations (Buccieri et al.
2020). This lack of differentiation in terms of networks may suggest that BGs have already committed their innovation activities and at a level similar to non-BGs (Boso et al.
2017; Faroque et al.
2017).
Theoretical implications
From a theoretical perspective, this article makes significant contributions to the literature on international entrepreneurship and deepening the stock of knowledge about IEC, a theme understudied in the literature despite its broad relevance (Dimitratos et al.
2012; Nave and Ferreira
2022). More specifically, we examined the differences between BGs and non-BGs as regards the set of dimensions making up the IEC.
In particular, the expectation was that BGs would display higher levels of IEC when compared with the profile of companies that do not actively seek to establish a presence in international markets (Dimitratos et al.
2010). However, the results of our study identify BGs as displaying significant differences to their counterparts across only three dimensions of IEC, specifically autonomy, IM, and IMO.
Exploring these results and characterising the IEC of BGs, we may conclude that these display differentiated levels of autonomy, greater self-determination, and dynamism at the global scale (Lumpkin et al.
2009; Lumpkin and Dess
1996). The employees take on a determinant role, self-directed towards the international market in harmony with the leadership (Chhotray et al.
2018; Knight et al.
2020), in detecting and exploring international opportunities. In general terms, these results for the IEO lead to the proposition that BGs are not more internationally active in detecting and exploring market opportunities (Freixanet et al.
2020; Knight and Cavusgil
2004) than their peer companies. Furthermore, there is the possibility that they do not attain higher performance levels than their non-BG counterparts that internationalise at later phases (Chen et al.
2020; Kuivalainen et al.
2007; Swoboda and Olejnik
2016; Thanos et al.
2017). Maintaining the capacities for innovativeness, proactiveness, and risk-taking are fundamental factors for successfully competing and obtaining the best sales performances and profit levels (Acosta et al.
2018).
In comparison with the non-BGs, the BGs equally display distinctive levels of IM (Gabrielsson et al.
2014), thereby conveying a greater willingness to learn, innovate, and develop new ideas for global markets (Buccieri et al.
2021; Zahra et al.
2005). Complementarily, this set of companies displays higher levels of IMO and may well arise from proximate relationships and the capacity to generate added value for international clients and partners (Dimitratos et al.
2016a,
b; Knight and Kim
2009).
Furthermore, the IEC of BGs did not emerge as any higher than that of their counterparts as regards the remaining IEO dimensions (proactiveness, innovativeness, risk-taking, and competitive aggressiveness), in the ILO and the INO. These findings run counter to the premise that BGs display a higher level of IEO (Buccieri et al.
2021). Nevertheless, the literature has already approached and better clarified the relationship between IEO and BGs (Covin and Miller
2013; Freixanet et al.
2020; Gerschewski et al.
2015; Nave et al.
2024).
By suggesting that the BGs do not display significant differences in seven (out of ten) dimensions of IEC, we may presume that they do not exhibit a higher level of international performance that differentiates them from their late exporter peers. Despite this, and as defended by Escandón-Barbosa et al. (
2016), prematurely entering international markets and achieving a significant percentage of sales internationally does not actually or necessarily guarantee a better standard of international performance. We would also argue that BGs may display fairly heterogeneous characteristics while mutually dependent on the prevailing domestic macroeconomic environment (Gabrielsson et al.
2014; Madsen and Servais
1997) and the specific characteristics of the industrial sector (Freeman and Cavusgil
2007), which may also condition and shape their IECs.
The internationalisation of these companies may also have taken place reactively and stimulated by fortuitous events due to their scarce resources (Ciravegna et al.
2014; Hennart
2014; Messina and Hewitt-Dundas
2021). Additionally, the nature and intensity of the IEC may fluctuate over the growth phases of BGs (Gabrielsson et al.
2014). The assumption over linear behaviours stems from the limited knowledge available about the behaviours of BGs as they evolve and deal with the results of internationalisation (Messina and Hewitt-Dundas
2021). In summary, our results and findings align with those of Ferguson et al. (
2021), who highlight how BGs do not always outperform other exporting companies, and also with Choquette et al. (
2017), who identify how BGs are special but not in every aspect. The notion that BGs deploy exceptional resources (Hennart et al.
2021) and are superior to companies that adopt more gradual internationalisation processes (Wadeson
2020) does not stand up to scrutiny.
Practical implications
Entering new markets, particularly at the international level, involves a high level of commitment to strategic and financial resources (He and Wei
2011). Hence, as regards the practical implications, we would propose that recently founded SMEs, due to their limitations, adopt and develop strong IECs as a means of overcoming the restrictions in the resources allocated to international markets, developing distinctive competitive advantages (Zahra et al.
2005), and thus categorise themselves as BGs. Thus, the IEC becomes a desired combination of intangible, unique, and hard-to-imitate resources, and therefore needs developing and incorporating into organisational culture through means of the replication of routines. We suggest that companies convey and instill this mentality from the top management team down throughout the hierarchy.
A strong IEC confers flexibility on BGs, avoiding inertia (Buccieri et al.
2020) and providing a formula for prospering in unpredictable and volatile markets (Buccieri et al.
2021). These combinations require complementing with other critical factors for the international performance of BGs, especially the focus on product and service quality (Gerschewski et al.
2015).
However, developing and simultaneously exploring all of the dimensions of IEC in an initial phase may be both complex and risky for SMEs with limited resources. Thus, the need arises to get involved in international markets without incurring excessive risks and overly ambitious external approaches, especially in the company’s first few years. Our study suggests that SMEs that seek to engage early and rapidly in international markets and thus differentiate themselves from their counterparts only need to develop three dimensions: autonomy, international motivation, and international market orientation. We hereby corroborate Lumpkin and Dess (
1996) by demonstrating that success may also derive when only some of these dimensions undergo operational implementation.
Regarding autonomy, we would propose to suggest that the top management team focuses on attracting and training its human resources as a means of accelerating the internationalisation process (Nave et al.
2024). This implies developing capabilities to recruit and retain highly qualified talents and providing them with additional training in key areas (e.g. foreign languages, international trade, negotiation, logistics, marketing and sales management, communication, and international protocols). We believe that the role of staff in BGs is significantly more important than in non-BGs. Therefore, the staff must display good autonomy levels to engage in management and sales tasks and participate more actively in defining the international strategy, endowing this with a competitive advantage and higher levels of export performance from the very outset. As stated in other studies (e.g. Choquette et al.
2017), BGs compete essentially through intangible assets, such as their human resources.
On the other hand, the evidence from our study indicates how SMEs, seeking to differentiate themselves and secure early access to foreign markets, must display high motivational levels as well as be highly committed and internationally focused. Therefore, BGs must allocate their resources to these markets as they present significant dimensions and a multitude of profitable opportunities. These markets must become the leading priorities, especially for BGs operating in niche technological and/or technology-intensive sectors. High motivation and an international focus may, therefore, be decisive in anticipating internationalisation and surpassing competitors.
Finally, the study results point to the relevance of IMO. Therefore, the findings convey how SMEs aiming to internationalize rapidly should focus on their foreign customers, strengthen connections, deepen contacts, and project monitoring. In addition, companies must commit to providing value to their customers, especially remaining available for new challenges, introducing innovations, and developing and adapting new products and services for international markets. These combinations may be relevant to differentiate themselves and anticipate other companies with international ambitions and thus gain an advantage in exploring competitive advantages across borders.
The key results of our study tell us that BGs are more likely to demonstrate certain characteristics than non-BGs.
Limitations and future lines of research
This study incorporates certain limitations that may represent future lines of research. Firstly, we sought to establish a random sample and obtained a more limited number of BGs from a few companies from the technology and knowledge-intensive sectors. As a norm, such types of BG display more entrepreneurial characteristics. A larger sample of BGs derived from these industries may lead to greater significance levels across other facets of IEC. It would also be beneficial to control for the age of the companies in the sample as well as the market conditions during the beginning of the internationalisation process.
Future research might also replicate the objectives of this study in other geographic contexts and make cross-national comparisons and is clearly necessary to contribute to a deeper understanding of the IEC of BGs. Additionally, it would be interesting and relevant to verify whether any of the dimensions of the IEC hold predictive powers for BGs. Hence, this would ascertain whether the development of BGs may be ascertained based on these variables. Studies with qualitative methodologies may provide a differentiated vision that captures greater details, thereby complementing studies with similar objectives.
Overall, given both the under-exploration and relevance of the IEC concept to the international entrepreneurship literature, we recommend that future studies explore this topic more thoroughly. This might address the IEC in terms of access to international markets, international performance, market expansion and diversification, strategic adaptation, etc.
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