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Published in:
The Management of International Business Read chapter Read first chapter

2019 | OriginalPaper | Chapter

3. International Management and the Cultural Context

Authors : Kamal Fatehi, Jeongho Choi

Published in: International Business Management

Publisher: Springer International Publishing

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Abstract

To manage a business organization effectively, it is essential to understand people’s values and assumptions, which are shaped by their cultures. Cultural norms and values are not universal, although there are some similarities. Among these similarities are a desire to be helpful, respect for authority and power, and the tendency toward comfort. But even those concepts and values that at first glance appear to be universal show vast differences on closer scrutiny.

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previous chapter Socio-Ethical Issues and International Management
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Metadata
Title
International Management and the Cultural Context
Authors
Kamal Fatehi
Jeongho Choi
Copyright Year
2019
Publisher
Springer International Publishing
Book
International Business Management

Print ISBN: 978-3-319-96621-2

Electronic ISBN: 978-3-319-96622-9

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-96622-9_3