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Product Modification Strategies Used by Food Companies for Fast Entry into New Geographic Segments Read chapter Read first chapter

2015 | OriginalPaper | Chapter

International Marketing of Airline Services: U.S. Versus Foreign Carriers

Authors : Erdener Kaynak, Orsay Kucukemiroglu

Published in: Proceedings of the 1993 World Marketing Congress

Publisher: Springer International Publishing

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The purpose of this paper is to discuss major criteria used for survival as well as an analysis of the future of the airline industry. Specific marketing implications such as impact on service levels, price, and distribution are also highlighted. As well, results of a survey conducted in South Central Pennsylvania on airline selection for foreign travel were presented for orderly decision making purposes by airline executives.

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previous chapter Comparative Analysis of Food and Agribusiness Marketing Systems
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Metadata
Title
International Marketing of Airline Services: U.S. Versus Foreign Carriers
Authors
Erdener Kaynak
Orsay Kucukemiroglu
Copyright Year
2015
Book
Proceedings of the 1993 World Marketing Congress

Print ISBN: 978-3-319-17322-1

Electronic ISBN: 978-3-319-17323-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17323-8_11