Issue 1/2022
Content (11 Articles)
Original Article
The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal
Daniela Braga Soares, Bruno Barbosa Sousa
Open Access
Original Article
The influence of PSA's likeability on children’s intentions to eat healthy food
Valentina Nicolini, Fabio Cassia
Original Article
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Kara Chan, Jingyuan Shi, Luisa Agante, Suzanna J. Opree, Thanaseelen Rajasakran
Open Access
Original Article
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
Ana C. Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini, Gianluca Di Flumeri, Arianna Trettel, Fabio Babiloni, Patrizia Cherubino
Original Article
Competitive marketing strategies of churches in Ghana: a theoretical development
Andrews Agya Yalley
Original Article
Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor
Luis Camilo Ortigueira-Sánchez, Ana Lucía Cárdenas-Egúsquiza
Original Article
Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering
Oscar Licandro, Stefanía Yapor, Patricia Correa
Original Article
Social media capital and civic engagement: Does type of connection matter?
Young-joo Lee
Original Article
Organizational commitment and professionalism to determine public satisfaction through good governance, public service quality, and public empowerment
Rojikin Nor, A. Juli Andi Gani, Choirul Saleh, Fadillah Amin
Original Article
Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services
Shahidul Islam, Nazlida Muhamad, Wardah Hakimah Sumardi