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International Review on Public and Nonprofit Marketing

International Review on Public and Nonprofit Marketing OnlineFirst articles

09-10-2021 | Original Article Open Access

Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty

Internationalization has been in the center of research interest in the past decades. With the increasing number of students studying abroad, there has been a growing need for higher education institutions to understand foreign student …

06-10-2021 | Original Article Open Access

Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s

Brands are increasingly part of how international aid and development Non-Government Organisations (NGOs) operate, but there are challenges in aligning NGO brand value across diverse stakeholders. This research explores how key decision makers …

02-10-2021 | Original Article

Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions

In a hidden environment, brand personality occupies a cardinal position in non-profit organisations. Thus, the non-human, inanimate entities seek ways of applying the element of anthropomorphism in their brand personality in relation to brand …

27-09-2021 | Original Article

A structural evaluation of university identification

This study empirically analyzes a comprehensive model of university identification. The study investigates the role of university brand personality (UP), university brand knowledge (UBK), university brand prestige (UBP) in improving university …

27-09-2021 | Original Article

Would you like to donate your reward points today? Mental accounting and checkout charity

Checkout charity is the solicitation of charitable donations from consumers during the checkout process via a cashier or computer automated system. Although checkout charity has become ubiquitous in the retail industry, consumers often felt …

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About this journal

The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints. It seeks to establish a common vocabulary with which to discuss methods, procedures, results and experiences in order to improve the exchange of ideas between participants of varied backgrounds.

The International Review on Public and Nonprofit Marketing publishes articles and case reports as well as relevant doctoral thesis reviews and book reviews.

Officially cited as:

Int Rev Public Nonprofit Mark

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