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Journal

International Review on Public and Nonprofit Marketing

International Review on Public and Nonprofit Marketing OnlineFirst articles

15-10-2020 | Book Review

Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha

18-09-2020 | Original Article

Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention

This research considers the impact of donation size, in relation to Cause-Related Marketing (CRM) practices, on purchase intention. More specifically, it aims to understand the ethical behaviour of consumers, while introducing diametrically …

15-09-2020 | Original Article

Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market

Studies on switching behavior tend to focus on the business sector. Although high switching rates have been reported in the not-for-profit sector, particularly in the market for Christian religious services, very little has been done with respect …

12-09-2020 | Original Article

Examining social capital and online social support links: a study in online health communities facing treatment uncertainty

For several medical treatments there is considerable scientific and medical uncertainty about the relative benefits and risks they imply. The literature indicates social support as an important factor in health uncertainty management and the …

12-09-2020 | Original Article

On the relationship between online brand community and brand preference in political market

Seeing the rising growth of online brand communities, an increasing number of political parties are investing time, money, and resources into designing and managing online brand communities to gain voters’ attention. Although online brand …

Current Publications

About this journal

The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints. It seeks to establish a common vocabulary with which to discuss methods, procedures, results and experiences in order to improve the exchange of ideas between participants of varied backgrounds.

The International Review on Public and Nonprofit Marketing publishes articles and case reports as well as relevant doctoral thesis reviews and book reviews.

Officially cited as:

Int Rev Public Nonprofit Mark

Additional information