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2019 | OriginalPaper | Chapter

7. International Strategic Alliance

Authors : Kamal Fatehi, Jeongho Choi

Published in: International Business Management

Publisher: Springer International Publishing

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Abstract

Because of globalization and increasingly intertwined global business environments, international business operations have become an expensive complex process. It has necessitated many firms to appropriately adjust and coordinate value-creation activities (e.g., manufacturing, R&D, marketing, and distribution) depending upon the host country environments (e.g., regulations and local market competition). Before firms take the plunge into a global business, they estimate the cost of adjustment and coordination. During this process, firms may discover that they don’t encompass all the necessary capabilities internally to make the adjustment and perform their activities. To overcome this, firms may seek partners and form an alliance to share resources, technology, and even the risk of operations.

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Metadata
Title
International Strategic Alliance
Authors
Kamal Fatehi
Jeongho Choi
Copyright Year
2019
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-319-96622-9_7