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15. Interne Faktoren

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Mia Ellerstorfer, B.A. M.A. in Business
Published in
Emotional Durability
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Das Herzstück der Geschäftsidee besteht darin, den Kunden in die Fertigung des Produkts miteinzubeziehen, um die emotionale Verbindung mit dem Produkt für den Nutzer zu erhöhen. Bei dem geplanten Produkt handelt es sich um ein Serienprodukt, welches in Form eines Kits mit benötigten Zusätzen die Beteiligung des Nutzers am Fertigungsprozess sicherstellt. Zugleich werden serielle Produktion und traditionelle Handarbeit in einem Produkt vereint.

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previous chapter Executive Summary
next chapter Externe Faktoren
Title
Interne Faktoren
Author
Mia Ellerstorfer, B.A. M.A. in Business
Copyright Year
2025
Book
Emotional Durability

Print ISBN: 978-3-658-49395-0

Electronic ISBN: 978-3-658-49396-7

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-658-49396-7_15