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2017 | OriginalPaper | Chapter

(Internet-)Video-Marketing

Social Video, virales Video, Werbung im Video, Werbung im Videoumfeld, Werbung mit Online-Videos

Author : Erwin Lammenett

Published in: Praxiswissen Online-Marketing

Publisher: Springer Fachmedien Wiesbaden

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Abstract

Mit Video-Marketing im Allgemeinen wird versucht, Kommunikations- und Werbeziele mit den Mitteln des Bewegtbildes umzusetzen. Das gilt online wie offline. Einsatzgebiete des Video-Marketings sind z. B. Videowerbung, Image- und Produktfilme, virale Videos oder Video-PR.

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Metadata
Title
(Internet-)Video-Marketing
Author
Erwin Lammenett
Copyright Year
2017
Book
Praxiswissen Online-Marketing

Print ISBN: 978-3-658-15493-6

Electronic ISBN: 978-3-658-15494-3

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-15494-3_13