2. Interpretive Literature Review

This chapter delves into the evolution of the resonance concept, tracing its origins from theoretical physics to its adaptations in various fields such as psychology, media response, leadership studies, sociology, theology, and social psychology. The text explores how resonance can be utilized in corporate and stakeholder-oriented communication to tailor messages effectively, gain trust, and increase resilience. It provides a detailed analysis of the constitutive elements of resonance, including the oscillator, driving force, frequency, time, and space, and discusses their relevance in different research streams. The chapter also highlights the potential of resonance as a communication shortcut, where messages align with constitutive elements and propagate organically through social interactions. Furthermore, it offers a definition of resonance in corporate communication and discusses the implications of noise and frequency matching in stakeholder-oriented communication. The text concludes by outlining the limitations of the current discourse and suggesting future research directions to develop a comprehensive framework for resonance in corporate communication.