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Published in:
Introduction: Netflix and the Re-invention of Television Read chapter Read first chapter

2018 | OriginalPaper | Chapter

2. Introduction: Control, Power, Television

Author : Mareike Jenner

Published in: Netflix and the Re-invention of Television

Publisher: Springer International Publishing

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Abstract

This introduction to Part I “Controlling Television: TV’s Ancillary Technologies” sets out the theoretical parameters for the discussions of this part. In this, it largely focuses on concepts of control and choice, power and subversion. These concepts and their relationship with the history of ancillary technologies to television are embedded within neoliberal discourses that emphasise the viewer’s role in ‘repairing’ television, as Max Dawson (2008) puts it. This introduction also lays out the way the individual chapters of Part I debate different aspects of the relationship between power, control and television’s ancillary technologies. This is discussed in the chapters of this part by focusing on the remote control (Chapter 3), the VCR and its role in positioning television as the ‘hub’ of media convergence (Chapter 4) and digital technologies, such as DVD and DVR, YouTube and online catch-up platforms Hulu and BBC iPlayer in the TV III era (Chapter 5).

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previous chapter Introduction: Netflix and the Re-invention of Television
next chapter Managing Choice, Negotiating Power: Remote Controls
Footnotes
1
An example of this is the prominence of the DVR TiVo in the Sex and the City episode ‘Great Sexpectations’ (06/02).
 
Literature
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Metadata
Title
Introduction: Control, Power, Television
Author
Mareike Jenner
Copyright Year
2018
Book
Netflix and the Re-invention of Television

Print ISBN: 978-3-319-94315-2

Electronic ISBN: 978-3-319-94316-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-94316-9_2