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2022 | OriginalPaper | Chapter

1. Introduction: Political Branding in Turbulent Times

Author : Mona Moufahim

Published in: Political Branding in Turbulent times

Publisher: Springer International Publishing

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Abstract

Over the past twenty years, branding theory has gained currency in helping shape and manage the political products offered by politicians, political parties, movements and governments. This introduction chapter briefly highlights the relevance of branding concepts and frameworks in political markets. A reading list is provided for those who seek to familiarise themselves with core branding concepts and frameworks. The rest of the chapter is dedicated to introducing the other chapters of the book.

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Literature
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Metadata
Title
Introduction: Political Branding in Turbulent Times
Author
Mona Moufahim
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-030-83229-2_1

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