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2016 | OriginalPaper | Chapter

1. Introduction to SEO

Authors : Aravind Shenoy, Anirudh Prabhu

Published in: Introducing SEO

Publisher: Apress

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Abstract

When you explore aspects of managing web sites, in addition to web design and user experience patterns, you come across the concept of search engine optimization (SEO): the science of improving a web site’s visibility across results from various search engines. If a web site is not prominently visible in search results, it defeats the purpose of having a web site in the first place. Therefore, it is extremely important to ensure that your web site is easy for search engines to access.

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Metadata
Title
Introduction to SEO
Authors
Aravind Shenoy
Anirudh Prabhu
Copyright Year
2016
Publisher
Apress
Book
Introducing SEO

Print ISBN: 978-1-4842-1853-2

Electronic ISBN: 978-1-4842-1854-9

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-1-4842-1854-9_1

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