1. Introduction to the New Work Concept

Working concepts, styles and behaviour have been undergoing fundamental and structural changes for several years. New Work is the outcome of this transformation and cultural change (Bergmann, 2019). The triggers for this development of New Work are many. Digitization, connectivity and globalization as well as demographic change are among the factors that contribute to the change in the world of work. The question of how companies and societies deal with the megatrend New Work is becoming increasingly important (Bergmann, 2019). The core values of the New Work concept are independence, freedom and participation in the community as outlined by the scientist Bergmann back in the 1980s. In addition to freedom and participation, New Work also integrates elements like liberty or self-esteem, a purposeful profession, development and social responsibility as shown in Fig. 1.1.