1. Introduction: Towards a New Management Approach in the Aviation Industry After the COVID-19 Pandemic

The chapter delves into the profound effects of the COVID-19 pandemic on the airline industry, emphasizing the need for a new management approach. It discusses the economic and social benefits of air transportation and the urgent need for sustainable practices. The text explores operational resilience through disruption management, sustainability processes based on value co-creation, and the corporate social responsibilities of aviation organizations. It also examines the relationship between sustainability and financial performance, the importance of innovation in sustainable aviation, and passenger behavior towards green airlines. Additionally, it covers supplier performance evaluation, strategic outsourcing, organizational behavior models, and the role of strategic alliances in achieving competitive advantage. The chapter provides a comprehensive overview of the challenges and opportunities facing the aviation industry in the post-pandemic era, offering valuable insights for professionals seeking to navigate these complexities.