Advertisement
Published in:
2007 | OriginalPaper | Chapter
Introduction
Authors : Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin
Published in: Beyond Good Company
Publisher: Palgrave Macmillan US
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Aselect set of big businesses and entrepreneurs are moving beyond the tiresome terrain where shareholders’ interests are pitted against other corporate responsibilities. At this socio-commercial frontier, companies are using timetested strengths—risk management, R&D, market prospecting, innovation, brand differentiation, and continuous improvement—to bring corporate citizenship from the margins of their agenda into their mainstream business. In so doing, they are enlisting their employees, suppliers, and customers in a new mission and working together with other companies and nonprofit partners around the globe.