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Published in:
2014 | OriginalPaper | Chapter
Introduction
Authors : Elias G. Carayannis, Ali Pirzadeh
Published in: The Knowledge of Culture and the Culture of Knowledge
Publisher: Palgrave Macmillan UK
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Culture dictates our conduct based on the value system that it promotes. Culture makes us who we are and has a direct impact on how we behave because it defines, promotes and values conducts which we are all keen to pursue. The marks of today’s prevailing culture should be viewed as an unprecedented threat faced by mankind because of the structured persuasion tools innate to the system that create limitless possibilities of realities that enable man to reject traditions and move from one vanguard to another in pursuit of something that is not real.